Supply Chain Management of Community Products in Ranong Province

Abstract

Supply chain management is a critical process for enhancing production efficiency and product distribution, especially in the context of community products that focus on promoting local economies and creating business opportunities for communities. This article explores the supply chain management of community products in Ranong Province, a region rich in cultural diversity and natural resources. The objective of this study is to investigate and analyze the challenges in managing the supply chain of community products in Ranong through a qualitative research methodology, including interviews with local entrepreneurs and the collection of relevant documents. The analysis revealed that the supply chain processes in Ranong face several limitations, including weak market network connections, a lack of knowledge in global business management, and limited access to financial resources. However, the development of network collaboration and enhancing supply chain management skills for local entrepreneurs is key to improving the efficiency and marketability of community products in the future. Furthermore, fostering collaboration between the public and private sectors is essential for improving the overall supply chain management.