The Development of Collaborative Network of College of Logistics and Supply Chain, Suan Sunandha Rajabhat University

Abstract

The study aims to study the current situation of collaborative networks at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, and to explore approaches for developing collaborative networks at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The focus group discussion form was designed to facilitate interviews with 17 key informants. The data were analyzed using content analysis. The results found that building collaboration networks with alumni and MOU-partnered organizations is a strategic focus for sustainable development at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. Alumni networks provide support through scholarships, research funding, and community initiatives, while technology enhances communication and engagement. Encouraging alumni involvement in decision-making and diverse activities strengthens relationships and promotes long-term growth. However, challenges include inconsistent engagement and underutilized technological resources. To address this, the university should adopt CRM-based solutions using AI, Big Data, and automated systems for personalized services and efficient network management. Collaborative networks significantly enhance academic performance by fostering research opportunities, modernizing curricula, and supporting human capital development. They also drive innovation through idea co-creation, resource access, and competitive advantages. Additionally, these networks improve resilience by enabling adaptability, risk diversification, and resource sustainability during crises. However, misuse of power and unresolved conflicts undermine network effectiveness by reducing trust, stifling creativity, and hindering coordination.