The Application of the Analytic Hierarchy Process (AHP) in Selecting Alcohol Suppliers: A Case Study of Miss and Kiss (Thailand) Co., Ltd.

Abstract

The objective of this research study is to study the criteria. and selecting alcohol manufacturers suppliers, case study of MISS AND KISS (THAILAND) CO., LTD using Analytic Hierarchy Process AHP and using the Expert Choice program to calculate according to the factors used to select suppliers of alcohol manufacturers, namely price factors. Quality factors. Delivery factors. Trust factor. After that, create a questionnaire and execute it. Check consistency (IOC: Index of item objective congruence) of consistency with objectives. From 3 experts, the value was equal to 1, which means that the said factor can be used. And the results of the research found that the inconsistency ratio of all 4 factors was equal to 0.03 and when each factor was taken into consideration in looking for the inconsistency ratio of the three supplier companies, it was found that the price factor There is a non-conformity ratio value of 0.05. Quality factor There is an inconsistency ratio value of 0.03, a delivery factor, an inconsistency ratio value of 0.00, and a reliability factor. The inconsistency ratio was 0.03 when calculating the importance weights, and all 4 factors were within acceptable criteria. and found that the company with the highest importance weight value, number 1, is GREEN PHARMAHOL CO., LTD., with an importance weight value of 0.579 or 57.9%, number 2 is UNION CHEMICALS & EQUMPMENTS CO., LTD., with a value The importance weight is equal to 0.296 or 29.6% and the third place is FP PRODUCTS CO., LTD., the importance weight is equal to 0.125 or 12.5%.