Factors and Behaviors Influencing the Decision to Choose Accommodation Types in Salaya Subdistrict, Phutthamonthon District, Nakhon Pathom Province

Piyamas  Klakhaeng; Phitphisut  Thitart; Tanawat  Wisedsin

Piyamas Klakhaeng Suan Sunandha Rajabhat University, Thailand
Phitphisut Thitart Suan Sunandha Rajabhat University, Thailand
Tanawat Wisedsin Suan Sunandha Rajabhat University, Thailand

Keywords: Factors, Behaviors, Accommodation

Abstract

This article aims to 1. Explore individual reasons for choosing specific dormitories. 2. Develop and improve the quality and services of dormitories. The study is a quantitative research using questionnaires. Data analysis is conducted through frequency distribution percentage mean and standard deviation as the framework. The research area includes dormitories in Phutthamonthon District, Nakhon Pathom Province and the College of Logistics and Supply Chain at Suan Sunandha Rajabhat University. Nakhon Pathom Campus. A total of 400 respondents participated in the study. Data analysis using basic statistical methods revealed the following findings.
The highest satisfaction level was with the tangible aspects of the internal and external environment at 58%. Satisfaction with the keycard access system was 57.8%. Satisfaction with motorcycle and car parking areas was 55.6%. Satisfaction with the security system was 53.8%. Satisfaction with the standard safety measures was 54.8%. and its influence in respect of service providers thus coming up with a decision-making plan.(Natpatsaya Setthachotsombut, Komson Sommanawat,Gritsada Sua-iam, 2024). This research will significantly contribute to the development of the quality and services of dormitories in Phutthamonthon District, Nakhon Pathom Province.