Study of the perception channels that affect admission to study at the bachelor's degree level of Part-time undergraduate students of the College of Logistics and Supply Chain

Abstract

Study of the perception channels that affect admission to study at the bachelor's degree level of Part-time undergraduate students of the College of Logistics and Supply Chain has the following objectives: 1. To study the channels of perception of public relations media that affect the admission to the undergraduate degree of the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Nakhon Pathom Campus. 2. To study the relationship between the perception of brand equity and the decision to pursue undergraduate studies in the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Nakhon Pathom Campus. The population used in this study was 200 special program undergraduate students of the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, academic year 2023. A questionnaire was used as the research tool. The data was analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The results of the study on the channels of perception that affect the admission to study at the bachelor's degree level, special program students of the College of Logistics and Supply Chain, found that the channels of perception that affected further study at the bachelor's degree level, special program students of the College of Logistics and Supply Chain found that online media had a significant influence on perception.