Agricultural Tourism Route: Creating Sustainable Experiences in Khlong Bang Phra, Nakhon Chai Si District, Nakhon Pathom

Abstract

This study explores the development and impact of agricultural tourism routes in Khlong

Bang Phra, Nakhon Chai Si District, Nakhon Pathom, emphasizing their role in fostering

sustainable community development. The research employs a qualitative approach,

incorporating stakeholder interviews, field observations, and thematic analysis to evaluate

economic, social, and environmental outcomes. Findings indicate a 22% increase in

household income and the creation of 120 new jobs, driven by a 35% growth in agricultural

product sales and additional revenue from tourism activities. Community engagement was a

key success factor, with 78% of residents actively participating in organizing events and

preserving cultural traditions. Sustainability efforts led to 68% of farmers transitioning to

organic farming, reducing pesticide use by 20% and improving soil quality by 12%. However,

challenges such as inadequate infrastructure and limited marketing outreach were identified,

highlighting areas for improvement. This study concludes that agritourism serves as an

effective model for rural development, offering economic, cultural, and environmental

benefits. Recommendations include strategic investments in infrastructure and digital

marketing to enhance the program’s scalability and long-term impact.