Website Development for Receiving Orders of Second-Hand Tires: A Case Study of Ayara Tire Shop, Samut Prakan Province

Abstract

This study aims to (1) develop a website for receiving orders of second-hand tires, focusing on a case study of Ayara Tire Shop, Samut Prakan, and (2) Assess user satisfaction with the website. The population includes the shop owner and 40 customers of Ayara Tire Shop. The study utilizes theories related to website design and development, e-commerce, and a customer satisfaction evaluation form for the website users. Research findings are the developed website that allowed customers easy access, supported the buying and selling of second-hand tires, and provided convenient search functionalities for product information and details. Additionally, the system efficiently stored and managed data, enabling quicker operations. From the satisfaction evaluation of 40 participants, the findings are as follows 1) Content satisfaction: Average score of 4.35, with a standard deviation of 0.58, indicating a high level of satisfaction. 2) Media quality is an average score of 4.31, with a standard deviation of 0.63, indicating a high level of satisfaction. 3) Website design and layout: Average score of 4.26, with a standard deviation of 0.68, indicating a high level of satisfaction. And 4) Practicality and usability is an average score of 4.33, with a standard deviation of 0.63, indicating a high level of satisfaction.