User Satisfaction with Public Van Services: A Case Study of Mahidol University Salaya - Suan Sunandha Rajabhat University, Nakhon Pathom Campus

Abstract

This research investigates the conditions and needs of public van services between Mahidol University Salaya and Suan Sunandha Rajabhat University, Nakhon Pathom Campus, aiming to propose strategies for improving service quality. The study highlights key factors influencing user satisfaction, including demographics, service usage patterns, and waiting times. Financial analyses reveal profitability levels, opportunity costs, and breakeven fares, providing insights into the economic viability of service operations.
The findings indicate that most users are students who prioritize convenience and timely service. Waiting times significantly affect satisfaction levels, with a preference for shorter delays. From the providers' perspective, maintaining profitability while ensuring competitive pricing is essential. Recommendations include optimizing schedules, leveraging technology for service management, and enhancing collaboration between stakeholders.
This study underscores the importance of strategic management in transportation services, offering actionable solutions to improve user satisfaction and operational efficiency.