INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN CAPE TOWN 2020

CONSUMER BEHAVIOR OF DIGITAL PRINTING BUSINESS IN DUSIT, BANGKOK

Wat Ploysri — 2020-03-06

This study aimed to investigate and compare factors affecting receiving services in digital printing establishments of the target group including 80 consumers who received services in the digital printing establishments in Dusit district, Bangkok. The results elucidated that the highest factor affecting receiving services in digital printing establishments of the target group was the product and production and followed by the price which had a high level of decision on receiving services. In addition, the result of comparing behaviors of consumers towards receiving services in digital printing establishments by categorizing gender, age, career and income showed that there was no significant difference on behaviors of consumers towards receiving services in digital printing establishments.

DEMAND TRENDS IN THE PRINTING INDUSTRY PERSONNEL IN THE WORSENING SITUATION OF THE PRINTING INDUSTRY IN THAILAND

Krairop Charoensopa — 2020-03-06

The purpose of this research was to explore the demand for personnel in the medium-sized printing business during the recession. The sample group was all medium-sized printing business operators in Dusit district, Bangkok. Questionnaire was used as the data collecting tool. Statistics employed for data analysis were percentage, mean and standard deviation. The results were as follows. 1) The result on respondents’ personal information found that the majority of them or 58 % attained a bachelor's degree, and 40 % had run this business for a duration of 10 years. 2) The result on the average level of demand for personnel in medium-sized printing business was found to be at a moderate level (= 3.23 ), and the demand for personnel on the press work was at a highest level for press control technicians (= 4.58).

PRODUCTION OF PAPER WITH WATER HYACINTH AND MULBERRY PULP FOR DRIED FRAGRANT FLOWER PACKAGING

Weera Chotithammaporn — 2020-03-06

This study considered the production of dried fragrant flowers packaging from paper made with water hyacinth and mulberry mixed pulp. Water hyacinth pulp was blended with mulberry pulp and added with chitosan and hercon by coating onto the paper surface. The test results on the properties of dried fragrant flowers packaging made with water hyacinth and mulberry mixed pulp showed that the paper had average thickness of 0.27mm., average weight of 100 g/m2, average tensile and yield strength of 7 MPa, average elongation at yield of 3.38%, average tearing strength of 46.08 mN.m2/g., and burst resistance of 3.9 kg/cm2

FACTORS INFLUENCING TRAVEL DECISION ON CULTURAL TOURISM OF THAI TOURISTS, TRAVELLING TO SAMUT SONGKHRAM PROVINCE

Sakul Jariyachamsit — 2020-03-06

This research was conducted to study factors influencing travel decisions on cultural tourism of Thai tourists who travelling to Samut Songkhram province. The sample group used in the research is the tourist population in Samut Songkhram province. The 400 sampling was collected by using a questionnaire (Questionnaire) as a tool in this study. The questionnaires were analyzed by using the Taro Yamane (Taro Yamane) formula and the statistics instrument used to analyze the hypothesis is Chi-Square Test, Independent Sample T- test and One WayANOVA by using the software program to process the data. The research results indicated that most of the sampling was female age between 21-30 years old, with a single status, and a monthly income between 20,001 – 30,000 Baht. Their educational level is Bachelor degree which is accounted for 50.30 percent. Most of the sampling were an employee of the private company, and their purpose of travelling is for relaxing on their holiday. They perceived their news from the internet and decided to purchase a touring package on their travelling because they thought that it is valued for money with the cost between 1,000 – 3,000 Baht. The duration of their travelling is within 1-3 days. The result of the hypothesis 1; indicated that the occupation, income, has a relationship with the tourism behavior with the statistically significance level of 0.05and the result of the hypothesis 2; about the tourist attractions, safety, price and place of accommodation affecting the decision to travel in Samut Songkhram province, moreover, has difference effect on the decision making on cultural tourism of Thai tourists travelling to Samut Songkhram province with the statistically significance level of 0.05

FACTORS INFLUENCING TRAVEL DECISION ON CULTURAL TOURISM OF THAI TOURISTS, TRAVELLING TO SAMUT SONGKHRAM PROVINCE

Sakul Jariyachamsit — 2020-03-06

LEGAL PROBLEMS ON TAX COLLECTION FROM MUTUAL FUND

Thida Nititornyada — 2020-03-06

Since the tax collection of Thailand is subject to the Revenue Code (No. 52) B.E. 2562 (2019) specifying that the mutual fund is the company or juristic partnership to collect tax from investment in bonds of mutual fund at the rate of 15%, however, the National Strategy (20182037) to enhance the competitiveness specifies the opportunity of development of financial products to facilitate the access to the investor’s funding. The legal problem are whether the mutual fund is the financial products under the National Strategy to enhance the competitiveness or not, and whether the specification that mutual fund is the company or juristic partnership under the Revenue Code has any legal impact on the retail investors who are ordinary persons or not, and how. The result of research finds that the mutual fund is the financial products under the National Strategy (2018-2037) to enhance the competitiveness and specification that the mutual fund is the company or juristic partnership under the Revenue Code has the legal impact on the retail investors who are ordinary person. The mutual fund has to be subject to tax from interest derived from investment in bond, which is one kind of investment in mutual fund.

NATURAL MATERIALS AS A BASIS FOR DEVELOPMENT OF A NEW PRODUCT

Nichanant Sermsri — 2020-03-06

Environmental issues are becoming increasingly important to product designers and manufacturers. This trend is most apparent when considering the environmental impacts of worn-out products. Many different materials are used for product designs including metals, glass, wood, plastics or combinations of more than one material as the composites. The disposal of waste materials is particularly significant in view of the recent focus towards waste management as the important environmental aspects of present-day society.
Natural materials have been incorporating in many new products for years. The solution of using natural materials could be an alternative approach to increase the value of products. Under this circumstance, the objective of this research is to utilize natural waste materials as a design basis of a coral restoration bases. Product prototype is developed to test whether it works as expected. The result found that the mixture of materials used in the production of Coral restoration bases has pH of 8, which is close to the pH of seawater and fits well with the structure of the coral.

SUPERVISION STATE OF PROFESSIONAL EXPERIENCE PRACTICE IN FACULTY OF EDUCATION, SUAN SUNANDHA RAJABHAT UNIVERSITY

Anchana Sooksomchitra — 2020-03-06

The research results revealed that Supervision state and problems of professional experience practice.
On the student preparation aspect : The Faculty supervisors and school’s supervisors prepared information’s about schools and schedules of professional experience practice for the student teachers by agreement before the time of practice.
On the assessment aspect: The Faculty supervisors used the assessment form that constructed by the Faculty to assess the students’ professional experience practice.
On the aspect of problems in professional experience practice: The students did not follow agreements made with the supervisor about the practice. Students were not able to write lesson plans correctly could the knowledge or the theory in professional experience practice.

FACTORS INFLUENCING FOOD CONSUMPTION BEHAVIOR IN BUDDHIST MONKS WITH NON-COMMUNICABLE DISEASES

Kanchana Kiatkanon — 2020-03-06

This research was aimed to study factors influencing food consumption behavior and health status in Buddhist’s monk with non-communicable diseases. The population for this study will be the monks and select by purposive to recruit the participants who were meet the inclusion criteria such as Diabetes mellitus, Heart disease, Hypertension, Cancer and so on. Data were analyzed by descriptive statistic and qualitative method.
The result were as, food consumption behavior of Buddhist monks when considered by the questionnaire showed that most monks consume know the best food for themselves. They usually consume healthy and variety food with the highest scores. The monks select kind of vegetable and low sugar fruit such as apple, and papaya. They drink 6-8 glasses of water per day. However there are many of participants perform inappropriate behavior regarding food consumption such as eating instant food and fast food, very sweet dessert because of delicious. This result represent most participants have knowledge related to selecting beneficial food. Buddhist monk necessary to receive food from people. The monk cannot avoid having food that offer by the Buddhist and most of them lack of exercise. The major point which made them got disease is beverage, drink, including water as well as any other liquid after lunch until midnight. This situation and health behavior have significantly for health promotion in Thailand population to select the healthy food especially beverage to avoid non-communicable diseases in monks.

THE PERCERPTION OF LOCAL CHARGE TRANSPORTATION COST AMONG THAI ENTREPRENEURS EFFECTS ON REPURECHASE SERVICE OF FREIGHT FORWARDERS

Salisa Hemmapan — 2020-03-06

Many companies operated overseas transportation which deal with complexities operation in processing. The purpose of the research is identified perception value, variable costs of transportation and customer satisfaction influence on repurchase service of Freight Forwarder Company [1]. The perception value consists of perceive cost and perceive quality [2]. The objectives of the research (1.) to study perceived cost and perceived quality of entrepreneurs. (2.) to study variable costs of transportation and customer satisfaction. (3.) to study relationship influence on repurchase service of Freight Forwarder Company.
This research is quantitative method. Instrument of this research is a questionnaire used to collect data from 227 entrepreneurs involve export and import business in Bangkok, Thailand.
Model of this research divided to 9 hypotheses and results following; Hypotheses 1, perceived cost of entrepreneurs is dependent on firm demographic. Hypotheses 2, Perceived quality of entrepreneurs is dependent on firm demographic. Hypotheses 3 Perceived cost of entrepreneurs is not effect on variable costs of transportation. Hypotheses 4 Perceived cost of entrepreneurs is effect on customer satisfaction. Hypotheses 5 Perceived quality of entrepreneurs is effect on variable costs of transportation. Hypotheses 6 Perceived quality of entrepreneurs is effect on customer satisfaction. Hypotheses 7 Customer Satisfaction is effect on variable costs of transportation. Hypotheses 8 variable costs of transportation is effect on repurchase services of Freight Forwarder in Thailand and. Hypotheses 9 Customer Satisfaction is effect on repurchase services of Freight Forwarder in Thailand

ENVIRONMENTAL EDUCATION IN BASIC EDUCATION SCHOOL: A CASE STUDY OF SCHOOLS IN THAILAND

Sucheera Mahimuang — 2020-03-06

Environmental Education is a learning process which encourages students’knowledge, passion and realization the importance of environment, and participation in action regarding to live without impacting the environment. In order to help an individual and societies are able to exist and develop in a sustainable manner. However, there are many factors affect such the purposeful educational practices, especially, the management and practices of school. This article illustrates how to adjust the policy on environmental education in a basic education school and how it will succeed according to the perception of the school staffs and students. The study was conducted by means of a case study research. Two participants were purposively selected as a representative type of basic education schools, including an opportunity expansion school and a secondary school where areas are in the same metropolis and suburb.

CREATING COMPETENCY-BASED TRAINING COURSE FOR PAD PRINTING

Suppawan Pankohlerng — 2020-03-06

This research was aimed for 1) To find out the quality Competency-based Training Course for Pad Printing. 2) To establish the efficiency of the training curriculum for Pad Printing Technician Operator in an Organization. The sampling group for this research were included 20 Pad Printing Technician Operator in an Organization who worked for printing industry organizations, it was found that 1) The results indicate that the quality of professional courses (the objective of the course, the teaching and learning, and assessment) the average was 4.56 in all 3 shows that the development of competency based training course for operator is very good. 2) The efficiency of training curriculum is 89.9/87.3% which met the standard level that was 80/80%.

PROBLEM-SOLVING PROCESS CREATION FOR INDIVIDUAL STUDENTS BY BUDDHISM AND PSYCHOLOGY

Unchalee Kunju — 2020-03-06

The purpose of the research is to solve-problems for student individually in 2018, by studying 400 students' behavioral adjustments of Suan Sunandha Rajabhat University. The research found that 3.25% could not adjust to their lifestyle and 16.5 % chose to keep the problem to themselves and refuse to consult others. We can separate the problem into 4 groups: 1) personal problems, 2) problems with others, 3) environmental problems, and 4) family and economic problems. The researcher finds the process of problem-solving for individual students by applying Buddhism and Psychological principles to determine the patterns of activities. Which can be divided into 3 types, which are 1) Buddhism, such as listen to sermons, to meditate and to make merit, 2) Counseling such as sports therapy, music therapy, drawing, interaction with other people, tourism and 3) Psychiatrist. The effect of applying the principles of Buddhism and Psychology for solving the problem for student individually use activity, solving methods more than 1 activity and more than 1 category. From 15 students, found that 26.6% participated in 3 activities, 20% participated in 1 activity, 33.3% participated in 2 activities, 13.5% participated in 5 activities and 6.6% participated in 4 activities respectively. The researcher has the idea of information systems development to support the work of an officer in the future.

THE RELATIONSHIP BETWEEN THE CREATING ONLINE CONTENTS AND INTERNATIONAL COMMERCE

Peeranthon Saensook — 2020-03-06

Recently, Social media is the one distribution which an influent factor for all, somebody uses for getting news, learning education, watching an entertainment, as well as accessing many products across the border area, which they can approach it easily. The opportunities, driving the researcher is looking forward to seeing the great opportunity to develop the product and extend to the international scale (Hemmapan, 2016) though the online content.
Normally, when we have mentioned products, marketing and advertisement are the main strategies, are used for accessing to customers. The one noticeable point that the original advertising distribution will pop up automatically, such as billboard, commercial television, radio spot, but these are only one part of marketing and advertisement. The interesting point, making creators have encountered the obstacle, which they difficultly extent their products to the international scale. Hence, online distribution is able to get rid of the market barrier.
All of factors are shown above, driving the researcher would like to develop the product and use the online content to be the one distribution that is able to make the development plan be successful. This issue is studying the two objectives of this research. 1) To study the process of online contents, how to create the tools to be the one business distribution for the international commerce. 2) To study the permanent direction to explore the product to every corner of the world, and keep continually the good relationship between vendors and buyers through their trends, and needs.
Finally, this issue is used the marketing strategies, such as SWOT, PESTEL, Business canvas model for clear understanding, which internal, and external factors, moreover it is provided the development plan that it can be used and developed to the real situation, along with limitation that the researcher focused on students who is studying in the major of International trade innovation in Suansunandha Rajabhat University, Thailand, and able to adapt with the field.

GUIDELINES FOR OUTDOOR SKETCHING TO PRESENT POTENTIAL TOURIST ATTRACTIONS IN SUAN DUSIT AND CONTINUOUS AREA

Pipat Saksirikasemkul — 2020-03-06

Outdoor sketchLine drawing and watercolor painting are one of the mediums which are most convenient for outdoor sketching. It is also fundamental artistic expression which are used for different purposes, including surveying, recording, and conveying stories. This article is to demonstrate the identity of the area through architectures by historical base through creating outdoor sketches. The study area is as important as the old capital area of Bangkok, on the contrary, it is somehow not tourist attraction as its potential. The historical study in this area are including settlement of ethnicity, individual culture and belief, change of life through political problem and economic influence. The purpose of the study is not only to develop teaching skills but also, to further development into creative tourism term. The process of study is divided into 2 parts namely, literature study and field work, which beneficial to intangible data collected from the locals. As a result, the study and all artworks can be applied to cultural mapping in order to visualize the significance of the overall area. Sketching tourism can be applied in tourist activity. However, the future study still needs continuous efforts to show specific potential of scope areas, such as neighborhood and community, which can be applied to tourist maps that is more suitable for travelers.

RECRUITMENT PROCESS DESIGN FOR ACADEMIC COUNCIL, SUAN SUNANDHA RAJABHAT UNIVERSITY

Wanwipa Bamrungpong — 2020-03-06

A study of Recruitment Process Design for Academic Council, Suan Sunandha Rajabhat University was aimed to; 1. Design the recruitment process for Academic Council, Suan Sunandha Rajabhat University and 2. Prepare the work manual of the recruitment for Academic Council, Suan Sunandha Rajabhat University.
The population of this study was the recruitment committee for Academic Council by the Regulation of Suan Sunandha Rajabhat University in Qualification, Criteria and Recruitment Process for Academic Council 2009.
The findings revealed that the recruitment process design for Academic Council, Suan Sunandha Rajabhat University contained 8 processes as follows;
1) Appointed the recruitment committee.
2) Conducted the 1st meeting of the recruitment committee for Academic Council to; 1. Define 8 processes and schedule of the recruitment for Academic Council, 2. Notify the nomination for Academic Council (the poll was not allowed), 3. Design the nomination for Academic Council.
3) Nominated for Academic Council, Suan Sunandha Rajabhat University.
4) Notified the nomination list for Academic Council, Suan Sunandha Rajabhat University for all faculties.
5) Interviewed or inquired about the comment from general people who are related with the university appropriately for more consideration.
6) Conducted the 2nd meeting of the recruitment committee for Academic Council to consider 3 nominees who deserve the position ordered by the alphabet included their profiles to present at the university council meeting.
7) Considered for choosing the Academic Council (confidentially).
8) Inquired about the approval from who was chosen for being the Academic Council consecutively.

THE PROBLEM AND OBSTACIES OF THE BUDGET DISBURSEMNT FOR PROJECTS/ACTIVITIES OF GENERAL AFFAIRS DIVISION THE OFFICE OF THE PRESIDENT

Khanittha Plubkaew — 2020-03-06

The purpose of this research was to study problems and obstacles in disbursement for project / activities of general affairs division the office of the president. Staff general affairs division the office of the president which has been implemented in each fiscal year for more than 20 projects per year. Staff general affairs division the office of the president for 46 persons. Research tools Is a questionnaire created by the creator Statistics used in data analysis include Determination of percentage, mean and standard deviation.

MARKET MANIPULATION, PREDATORY PRACTICES AND THE SMALL INVESTOR: UNDERSTANDING AND FINDING A WAY TO PROFIT

Jeffrey Paul Dickie — 2020-03-06

How can one profit from the predatory practices of others? There is nothing new about market manipulation and crises creation. The techniques are variable but the objectives are the same, money and power for the inside operators. Outsiders on the other hand, such as the small investors or traders and the affected companies are the usual victims. Therefore, recognition of the social signs of market manipulation such as inconsistent concept application with strategic selectivity, contradictions, misinformation, as well as discontent which when supported by the financial signs of persistent price inequality, industry wide financial stress evident in overall share price declines will inform the investor to be wary as dividend revenue will not compensate for capital depreciation in a long position; however, the trader, knowing that stressed conditions will continue, at least until there is a rhetoric change, could buy short thereby capitalizing on the price decrease. Evaluating an investment potential should always require an analysis of the social dialogue, its ramifications, in order to develop more accurate future expectations. In this way, a competitive advantage may be achieved by the small investor.

THE LEVEL REVIEWS OF SMOKING TO HOW TO QUIT SMOKING IN PUBLIC SPACE IN BANGKOK METROPOLITAN

Chantana Changchenvate — 2020-03-06

This survey research, aim to study level reviews of smoking to how to quit smoking of smokers around space of public in Bangkok Metropolitan. Sample 332 persons to choose by accidentally sampling technique from smokers in Bangkok Metropolitan. Data collect to used questionnaires that created by researchers and analyzes data with the average and standard deviation.
The research results showed that a smoker who was a citizen in the metropolitan area of Bangkok. In the overview, the sample selection 3 method in the medical treatment by prescription ranked that 1) medications) 67.12% use of the drug quit smoking from Medical Order (smoking cessation, 2) 61.74% use of the drug alternative Nicotine Therapy-Gum Form (NRT-nicotine chewing gum) and 3) 61.14 use mouth rinse to quit

INTERNAL CHANGE AGENTS FOR DRIVING ORGANIZATIONAL INNOVATION: REVIEW LITERATURE

Pawita Kakhai — 2020-03-06

Organizational Innovation is an innovation at organization level relating to change management in process method and operation in organizational process with fresh and better idea than before. In order to manage change to drive organizational innovation into action, the most crucial success factor is a person called internal change agent. Normally, such person might be intentionally selected from group of middle administrators or might be naturally chosen among change agents’ team. Similarly, both are member of the organization directly effecting by the change. These people, therefore, recognized and understand deeply the necessity of change management. Consequently, they are entrusted by members of the organization to bring change management process into action. Thus, functions of internal change agents are the followings: (1) facilitating the change (2) bringing change into action and (3) supporting members of the organization to develop their skills and mindset in correlation with the change. In conclusion, internal change agents who successfully perform their function required these following abilities. Firstly, they know how to bring knowledge on innovation into action. Secondly, they posse skill for driving the organization. Lastly, they have a growth mindset.

FACTORS INFLUENCING THE EFFECTIVENESS OF HERBAL CITY UNDER NATIONAL MASTER PLAN ON THAI HERBAL DEVELOPMENT

Wattanasak sornrung — 2020-03-06

The objectives of this research were 1). To study the present condition and relationship of herbal city management model under national master plan on Thai Herbal Development 2). Factors influencing the effectiveness of herbal city of herbal development under national master plan by using quantitative research method, sampling group was executive and operator, herbal city project, the representatives of The Federation of Thai Industries, the representatives of Provincial Chamber of Commerce, Herbal City Development Team and Thai Herbs entrepreneur in 4 provinces for 280 people. The ratio of sampling group 1:20 of observable variables totally 14 variables using random sample sampling method, data collection analysis from questionnaire by using structural equation. Research result found that innovative factor was medium mean level at 3.4 when considered in each part found that all parts were medium mean level during 3.29 to 3.27. Organization and human capital was high level when considered in each part found that mission of government office and herbal establishment model were medium mean level at 3.46 and 3.36 respectively. Human management was high mean level at 3.72. Supporting system was medium mean level at 3.35 when considered in each part found that all parts were medium mean level between 3.13 and 3.47, effectiveness was medium mean level at 3.34 when considered in each part found that herbal product development, marketing process and sustainability were medium mean between 3.07 and 3.35 while research and development and happiness of people were high mean level at 3.59 and 3.54 respectively and innovation influencing the effectiveness at the path coefficient value .37 at statistical significant level .05 and indirect influencing through organization and human capital. Supporting system was path coefficient value .05 at statistical significant level .05

THE INFLUENCES OF ORGANIZATIONAL INNOVATION ON PRIVATE HOSPITAL PERFORMANCE IN THAILAND

Chamchan Klaywong — 2020-03-06

The Thai government has determined a strategy aiming to develop Thailand as a medical hub within the next ten years (between 2017 and 2026). This strategy serves as an important mechanism to drive the country’s economy and transform the country from being a middle-income country to a high-income country. For this strategy to be successful, health management and services need to be enhanced to meet with international standards, thereby creating credibility and increasing the country’s competitive advantages. The objectives of this research were to: 1) study the levels of organizational innovation, and performance of the private hospitals in Thailand; 2) examine the influences of organizational innovation on the performance of the private hospitals in Thailand.This research employed a mixed research methodology combining quantitative and qualitative methods. In the quantitative research part, the sample consisted of 260 executives of the private hospitals in Thailand, selected via a multi-stage sampling. Data were collected with the use of a questionnaire and analyzed with a structural equation model. The research findings showed that: 1) organizational innovation and performance of the private hospitals in Thailand were all rated at a moderate level; 2) organizational innovation had a positive relationship with the performance of the private hospitals in Thailand with a .05 level of statistical significance. These findings can be used as a guideline for the private hospitals in Thailand to improve their performance so that they can gain competitive advantages which enable them to compete with other organizations at a global level. Such ability is in accordance with the strategy to develop Thailand as an international medical hub.