INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN BERLIN 2019

QUALITY ENHANCEMENT FOR COMMUNICATION TRAINING SESSION.

Somdech Rungsrisawat — 2019-10-31

Quality improvement for the campus communication training is very significant for the efficacy of training programs. Since the reputation of high quality will draw more and more registrations which would result in high revenues for the university. There are two quality improvements which is quality improvement of teaching and quality improvement of managing the courses. It is vital have quality enhancement for communication training session based on objective data. The aims of this study were to investigate both quality improvement of teaching and quality improvement of managing the courses and to offer guidelines to improve both types of qualities. To obtain the results to the research objectives, this study had been conducted by utilizing mainly a method of qualitative method. For data collection, it is important to design and develop in-depth questiones to elicit data from the trainees. The in-depth questions were used with a sample of 20 trainees who were registered with communication training programs during the first quarter of fiscal year of 2018. The findings from with study revealed that there were high level of satisfaction with both quality of training and quality of the managing of the communication training programs. However, there were a gap to improve both quality of training and quality of managing. Suggestions from the study included, first, it was vital to separate the classroom with students of different level of proficiency. Second, allow a flexible time to learn and should be able to learn some materials online. Third, all learning material should be able to download online for the convenience of trainees and free of charge.

MANAGEMENT OF INFORMATION TECHNOLOGY.

Sirilak Ketchaya — 2019-10-31

Information technology office is becoming more and more importance for the success
of modern high-tech and high quality education. The management of information technology
can be measured by the level of satisfaction from their major users. It is imperative for the
office of information and technology in the campus of Suan Sunandha Rajabhat University to
obtain regular feedback and valuable suggestions from students, staff, faculty members, and
top level of university’s management. To gain a high level of satisfaction from major users
reflects successful management of information technology office. The purposes of this
research were to conduct a survey and examine vitality of factors of management that
affected the high level of satisfaction from the perspectives of students, staff, and faculty
members. This study employed quantitative research study which surveying with 100
students, 50 staff, and 50 faculty members who were the regular users of services of
computer technology office and who showed a willingness to provide honest feedback, and
straight comments and valuable suggestions. Statistical analysis and statistical description
were performed by using modern SPSS program. Frequency, tabulation, mean, and standard
deviation were used for data analysis and generated findings. The findings of this survey
revealed that the majority of representatives reported a high level of satisfaction the office of
technology information with the overall mean was 4.63 with SD of 0.8791. There was no
significant difference between the three groups of students, staff, and faculty members. The
key factors contributed to the high level of satisfaction included high quality services, flexible
time and policy, and offering modern and upgraded computers and facilities. There were
three important suggestions. First, there should be regular trainings about new software
applications. Second, the trainings should be separated with the different needs and level of
proficiency of students, staff, and faculty members. Finally, there should be no extra costs or
fees for the in-house trainings.

THE EFFECTS OF DISRUPTIVE TECHNOLOGY ON HIGHER EDUCATION.

Kevin Wongleedee — 2019-10-31

Many emerging effects of disruptive technology on higher education have been observed in the modern world with highly suspicious eyes. Disruptive technology means any enhanced or new technology can replaced and disrupts an existing technology in higher education. Many examples of the obvious disruptive technology in classroom such as smart phone, social networking, online learning, class block, podcasting, artificial intelligence, and etc. In other words, there is a new way of learning with the use of new technology that initially does not exist or meet the expectation of students and teachers. The main objectives of this study were to identify the emerging impacts of disruptive technology on higher education institution in Thailand as well as suggest ways to adapt to the situation of disruptive technology in higher education. By using a group of academic and experts to be in a focus group, a method of quantitative research techniques were utilized to a more understanding of effects of disruptive technology in today world and in the near future. A total of 30 sample group were selected from a variety of higher education organizations and policy maker in higher education field. The findings of this study revealed five important things. First, many academicians were still confused between disruptive technology and sustaining technology and its effects. Second, it is clear that there is an urgent need to train both students and teachers about the effects of disruptive technology. Third, it is vital to set up a plan to capitalize the benefits of new technology. Fourth, it is imperative to design curriculum to fit with disruptive technology. Finally, it is important to welcome the new technology with positive attitudes.

ADVANTAGES AND DISADVANTAGES OF ONLINE LEARNING.

Phatthanan Hiranrithikorn — 2019-10-31

The globalization flow of changing is becoming faster and faster. One of the important changings that affect the modern world of higher education is disruptive technology, especially online learning. In fact, online learning has been offered both formal ways and informal ways. General public can use online learning by paying money or non-paying money. Specifically, the objectives of this study were to investigate the advantages and disadvantages of online learning as well as to examine the opportunities and challenges faced by the higher education institutions. This study utilized qualitative method. The population of the study included many staff and faculty members from many different universities who were involved with various form of online learning programs. The sample group were about 30 staff and faculty members who were willing to be in focus group and subject to an in-depth interview. The interview protocol consisted of four general domains: listening, gramma, comprehension, and vocabulary. The findings of the study revealed that online learning programs were becoming a significant part of higher education learning and training. However, the success rate of learning online without close monitoring were very low. The advantages included low cost, flexible time, and mass audiences, whereas, the disadvantages included low success rate, easily distracts, and no class interaction.

STRATEGIC PLAN FOR MARKETING AND COMMUNICATION TO DEVELOP THAI CULTURAL TOURISM.

Narumon Chomchom — 2019-10-31

Tourism is one of the most important industries that bring foreign exchanges and jobs to Thailand. The growth of competition in tourism from ASEAN nations and international nations every year forces Thailand to offer new ways of tourism. It is imperative for Thailand to create an important Strategic plan for marketing and communication to develop Thai cultural tourism. The objectives of this study were to examine the strategic plan for marketing and communication to develop Thai cultural tourism effectively. This research employed qualitative technique. The focus group consisted of three main groups: public sector, private sector, and community. The research started at the first quarter of the year 2019. The findings of the research revealed that there were some weakness of the strategic plan for marketing and communication to develop Thai cultural tourism which were the lack of cooperation of information and work collaboration among public sector, private sector, and community. However, the focus of the strategic plan should include the cooperative of three main groups, the exchange of information to benefits all partners, create a strong network, effective communication between the groups, and enhance the standard quality of the tourism destinations and stakeholders of the tourism destinations.

THE SYSTEMATIC PLANNING OF INFORMATION SYSTEM.

Kunyaphat Thanakunwutthirot — 2019-10-31

The development of systematic planning of information system for the office of Suan Sunandha Rajabhat University is necessary and significant to the success of modern educational institutions. Most of the projects in campus involved the use of effectiveness of systematic planning of information system to reduce cost of times and money, therefore, the success of systematic planning has a big impact to students, staff, and faculty members who may rely on high quality of information system directly or indirectly. The close observation of systematic planning is to ensure that the vitality of progress as expected and as planned.
The objective of this research was to gain formal feedback from those who involved in the operating of the systematic planning of information system. This study employed mainly qualitative research method to induce the understanding of what were key factors to the success of systematic planning of information system to ameliorate the level of success of the related campus projects. This research method used an in-depth interview and small focus group of staff. In fact, about 20 staff who were involved in the implementation of the development of systematic of information system from semester 2, year 2019. A total of 10 female staff and 10 male staff were selected randomly. These sample groups were willing to participate in the in-depth interview. The findings revealed from 20 respondents of this study showed that there were four important factors that had impacts on success of systematic planning. First, the important need a full participation from both staff and management level in the computer and information system areas. Second, for each phrase of the systematic planning, the budget must be allocated when there was a real evidence of progress. Third, each project development must be implement strictly according to the plan approved earlier. Fourth, the need to have an independent group who must be free from the pressure of all parties internal and external.

AUGMENTED REALITY APPLICATION FOR EDUCATION ON ANDROID OPERATING SYSTEM.

Apisit Rattanatranurak — 2019-10-31

Internet technology is faster and more important than the past. The mobile devices are popular and can be used to surf the Internet. Applications on mobile are very important things for our lives. It can be native run on the mobile devices. The application can access to mobile camera through its operating system library that can be run very stable compared with web application. In this paper, the augmented reality application for education on android operating system is proposed. This technology uses the camera of the mobile device to capture the marker on the document and show the result on the screen. There are user interface designing and augmented reality & contents mapping parts in this research. Our application is built and executed on Google Pixel 2 which is the standard smartphone for android provides by Google. User interface of this application is very easy to use and improve the user experience in this work. The results show that our application can be run on Google Pixel 2 and can be used to capture the markers and show augmented reality objects correctly. This can be implemented in the general education or other courses in Suan Sunandha Rajabhat university.

GEOGRAPHIC INFORMATION SYSTEM TRAINING.

Morakot Worachairungreung — 2019-10-31

Geographic information system is modern important system that is designed to capture, store, and manage spatial or geographic data. The application of GIS system is beneficial to students of Suan Sunandha Rajabhat University to allow them to create interactive queries, and analyze spatial information and present the results of operation. The objectives of this research were to survey the level of satisfaction of students who were in the training room with the knowledge of geographic information system and to offer some suggestions to improve the training for future students. This study employed a quantitative research study which was conducted by interviewing 200 students in the training room for geographic information system. The findings of this study revealed that the trainees of geographic information system reported a high level of satisfaction. They also reported that they believed this trainings would benefits both academic and professional work in the future.

RELATIONSHIP AMONG SOCIAL CHARACTERISICS, TRANSFORMATIONAL LEADERSHIP, ORGANIZATION CULTURE AND PERFORMANCE BASED ON GOOD GOVERNANCE.

Panyaratana Panthong — 2019-10-31

The management of government organization in Thailand needs to be enhanced based on good governance. However, the key success factors may be more than the concept of good governance to be able to compete as well as be successful in the globalization. In the modern world, the severe of competition comes from both domestic and international world is not uncommon. The purposes of this study were to examine and investigate the relationship among social characteristics, transformational leadership, organization culture and performance
based on good governance as well as to offer some valuable suggestions to improve the management of modern organizations. Major qualitative research techniques were employed to obtain the findings for this study. The findings reveled that there were many important key factors, not just one, contributed to the success of modern organization and provided the effectiveness of the enhancement of performance, duties, and productivity.

KEY SUCCESS OF MODERN ORGANIZATION MANAGEMENT.

Natthanicha Witthayathaworn — 2019-10-31

Organization management in campus of Saun Sunandha Rajabhat University is required to be improved constantly in order to sustain its success in high level of competition of higher education in Thailand. The success of modern organization management needs every employee and manager to perform at higher level to produce better results of service and work performance. The purposes of this study were to investigate key success of modern organization management from the perspectives of university employees as well as to offer ways to enhance human capital of the university. To gain the important findings, the research chose the quantitative research method to generate results and was utilized with 150 university employees. The sample groups was determined by male and female with equal ratio. The questionnaires were designed and developed with a sample of groups of employees. The findings from with study can be reported that there were ten important key success which were leadership, communication, teamwork, working condition, clear goals and policy, support from high level management, positive environment, market compensation, relationship with other department, and relationship between manager and employees. The best way to enhance human capital was to update their knowledge and skill such as English, computer, and specific work related.

QUALITY ENHANCEMENT FOR ENGLISH POTENTIAL DEVELOPMENT TRAINING FOR STUDENTS.

Nungruthai Sanunrum — 2019-10-31

In modern world of education, English training is still one of the most important skills for Thai students who want to get a better jobs in international companies or to enter the international job market. To be able to communicate in English is one of the requirement skills to be success. Suan Sunandha Rajabhat University offered many English trainings every year and it is vital to monitoring its quality to enhance the English potential for students. The aims of this study were to enhance the quality of English training programs and to enhance the effectiveness of the process of English training program for students of Suan Sunandha Rajabhat University. In order to obtain the findings for research questions, this research focused the study by using quantitative research technique. The sample group consisted of 286 students both male and female individual who had experience in enrollment of English training. The study conducted at the first quarter of the year 2019 and the study areas was conducted at the main campus of Suan Sunandha Rajabhat University. The findings of the research revealed that there were five improvement of the English training. First, the process of conducting the training must be clear with listed objectives. Second, English training must be designed to fit with the needs and wants of the students. Third, the complaints from students must be handled properly. Fourth, the students’ enrollment must be high enough to cover the costs. Finally, there was a constant monitoring and survey for the students’ feedback.

QUALITY ENHANCEMENT OF PUBLIC RELATION ON SOCIAL MEDIA.

Sarocha Binabdulloh — 2019-10-31

Campus public relation has a specific audience and the best way to reach these specific group is to utilize the modern social media. Most of campus news and public relations are often read by student, staff, faculty members, management of the university, and also university stakeholders. It is imperative for PR news editors to improve the quality to news and public relations on social media, especially the speed, interesting of contents, and accuracy. The aims of this study were to investigate ways to enhance the quality of public relations on the social media as well as to increase the effectiveness of the news and the reach of public relations. There are five steps of the research: statement of problem, research questions, data collation, data analysis, and findings. The population were all student and employees of Suan Sunandha Rajabhat University. The sample, by using Taro Yamane method, was about 286 persons. The findings from with study revealed that many audiences reported that wanted the campus news to be reliable facts, with day to day news, interesting contents, and correctness. Therefore, it is important for PR news editors to design a new way to reaching a target audience and understand what are their needs and wants.

EFFECTIVENESS OF ADMINISTRATION AND INFORMATION.

Boontin Thongyot — 2019-10-31

The flow of changing in the globalization and disruptive technology forces the change in the administrative works and management of the higher education institutions. In order to compete with other universities, Suan Sunandha Rajabhat University must have new tools to effectively enhance the work of administration and information. In other words, to increase the productivity and reduce costs are two key results of effectiveness of administration and information. The objectives of this study were to enhance the effectiveness of administration and information and to increase the new standard of working and process of administration and information. In order to find the answers for research questions, this research employed quantitative research technique. The sample group consisted of 200 staff both male and female from three main groups: technicians, administrative, and secretary. The study began at the first quarter of the year 2019 and the research areas was conducted at the main campus of Suan Sunandha Rajabhat University. The findings of the research revealed that there were four factors of enhancement of effectiveness of the administrative and information. These four factors included special training programs designed specifically for administrative and information staff, the motivation and appreciation from users, the clear cut of process of doing everyday work, and empowerment of staff from top level management.

THE IMPROVEMENT OF EMPLOYEE TRAINING AT SUAN SUNANDHA RAJABAHT UNIVERSITY THAT AFFECTING THE WORK PERFORMANCE EFFECTIVENESS.

Chintana Dumrongsuntithum — 2019-10-31

Employee training is one of the most important ways to enhance its work performance effectiveness in campus. It is imperative to offer new ways to enhance the quality of employee training in campus that aims not only to reduce cost and time but also to enhance the quality and results in better productivity and higher performance. The objectives of this research were to investigate the attitudes of employees who registered for training programs and to examine ways to improve the employee trainings at Suan Sunandha Rajabhat University that affecting the work performance effectiveness as well as to offer some valuable suggestions to improve the level of quality for employee trainings in campus. To reach out for the answers and the findings, the quantitative research method was utilized with 332 university employees who had experiences with many forms of trainings in Suan Sunandha Rajabhat University, Bangkok, Thailand. The questionnaires were used with a sample of groups of employees who were registered with many different forms training programs during fiscal year of 2018. The findings from with study revealed that there were positive attitudes and high expectation of employees before registered for the training. The majority of the employees, reported after the training, that most of the training method, format, quality, and topics had met with their expectation. Overall, they reported a very high level of satisfaction. Suggestions from the study included, first, there was a need to use more external trainers who possessed national and international qualifications. Second, there should be a mixed of training both in the classroom and there should be able to learn some materials online. Third, there should be a short process of registration and process of disbursement of training fees.

DEVELOPMENT OF REGISTRATION SYSTEM FOR SUAN SUNANDHA RAJABHAT UNIVERSITY PERSONAL ENGLISH TRAINING.

Supapat Sekthaweelarp — 2019-10-31

English training programs are so vital to the modern students of Suan Sunandha Rajabhat University. The success of English training programs depended on many factors such as the qualification of trainers, the readiness of students, and the organizing of staff and teamwork. However, one of the most important things that became the focus of this study was how to reduce many unnecessary steps and process of registration system for training programs. The objectives of this study were to examine the development of registration system of English training programs at Suan Sunandha Rajabhat University as well as to reduce unnecessary step and process and increase the level of satisfaction of register system. This was an action research which conducted during January to June 2019. Data collection was done by interviewing sample group of 20 students who were in English training program. The findings revealed that there were many problems that increase the setup time for registration. First, the computer hardware was an old model and did not allow students to access the modern registration web. Second, students did not know their level of English proficiency and did not take time to do the practice test which available online. Third, the program should have both Thai and English to ensure that students could understand how to follow the instructions. Fourth, the system development should be under google form. Finally, there were many steps that needed to be cut without losing the integrity of the format and system.

UNDERSTANDING OF SUAN SUNANDHA RAJABHAT UNIVERSITY STAFF ON THE PREPARATION OF THE ANNUAL EXPENDITURE BUDGET.

Pongsak Rungsong — 2019-10-31

University budgeting is one of the most important duties for many employees. It helps to focus on what the university and each department can spend the money and to use the money effectively. There are four important ingredients of doing the university budgeting which are speed, accuracy, quality, and integrity. However, it is important to comprehend the long and tedious process of university budgeting. The objective of this study were to investigate the level of comprehension of the budgeting process as well as the ability to follow the three important ingredients of work process or speed, accuracy, and integrity. The sample group were a group of 200 staff who were working at department of plan and strategic of Suan Sunandha Rajabhat University. The study time was about three months. Data analysis was performed with the use of SPSS. This was quantitative and qualitative research analysis. The sample group of an in-depth interview revealed that there were often conflicting issue between speed and accuracy, accuracy and quality, and speed and integrity. It was very difficult to achieve four important ingredients. Therefore, first, there was a need for time line to measure the speed. Second, there was a need for checklist to measure accuracy. Third, there was a need for benchmark standard to measure quality. Fourth, there was a need for close monitoring and supervision to measure integrity.

EFFECTIVENESS OF COMPLAINT MANAGEMENT TO ENHANCE UNIVERSITY IMAGE.

Jitkanya Pimpa — 2019-10-31

All students of Suan Sunandha Rajabhat University by law and by policy have a right to complaint and appeal their cases if they have been treated unfairly or in the difficult situation due to the policy or administration management in Campus. In modern world, the formal complaints, which required an individual to show their real identity, was very low, whereas, the informal complaints often pop up on social media. University image also depended on the way the university handle the complaints. It is imperative for university management to set up a team to improve the image of the university and handle complaints effectively, especially with speed, accuracy, and how to repair the good university image. The aims of this study were to investigate the students’ opinion on the process of complaints, to compare students’ opinion according to gender, age, years of education, and department, and to ensure the awareness of the similar complaints to all staff. The population were all students of Suan Sunandha Rajabhat University. The sample, by using Taro Yamane method was calculate but due to limited resources, the sample was about 200 persons. The quantitative method was employed with the use of Likert-Five-Scales questionnaire. The findings from with study revealed that the majority of respondents had a high trust that the university would hear their case fairly if they filed the formal complaints. However, the burden of prove, in the beginning, belonged to the students and this made it hard for students to reveal their identity and submit the proof of evidence. The university, however, was required to respond to all cases with speed, accuracy, and equity. The process should be done case by case. In terms of informal complaints, the university may also respond case by case to provide mainly the correct information about the situation, but not aim to debate online.

SATISFACTION OF SERVICE QUALITY OF SMALL HOTELS.

Tawatchai Suphuan — 2019-10-31

Small hotels in Thailand are so significant to the success of the Thai tourism. Small hotels offered good quality services with low prices to many middle income and low international tourists who often travel in Thailand for a long period of time. The measurement of satisfaction is important feedback for small hotels to find the ways to enhance its service quality to match with the international tourists’ expectation. The objectives of this study were to survey the level of satisfaction of service quality of small hotels in the Bangkok, Thailand as well as to offer the suggestions from the international tourists to improve the service quality that expected by the international tourists. A total of 200 international tourists, 100 male international tourists and 100 female international tourists in the sample group, from many different countries who were staying at the small hotels in many districts around Bangkok vicinity was randomly selected for an interview survey. The English questionnaire was designed to elicit some important insight information. The finding of the study revealed that the majority of international tourists reported a high level of satisfaction with overall service quality. There were no differences between male and female sample in terms of level satisfaction. There were five items in the ranking list of high level of satisfaction such as food & drink services, information services, housekeeping services, front office services, and spa & massage services. There some suggestions from the international tourists. First, there should be a stable WIFI connection. Second, there should be an assistance to the airport or other destinations. Third, there should be a reliable money exchange counter. Finally, there should be basic medical aids.

THE SERVICE QUALITY OF BAKERY AND CAKES IN CAMPUS OF SUAN SUNANDHA RAJABHAT UNIVERSITY.

Amporn Phumjumpa — 2019-10-31

The service quality is vital to the success of modern world business. The bakery and cakes in campus of Suan Sunandha Rajabhat University also focus on the improvement of service quality to their customers, mostly were students, staff, and faculty members. The service quality improvement was based on the SERQUAL model which included five service quality dimensions: assurance, responsiveness, tangible, reliability, and empathy. The purposes of this study were to identify what service quality dimension were significant and most important from the perspective of who were regular customers and why? In order to search for the answers for this research, a mixed method of both quantitative and a qualitative research techniques were utilized. A total of 200 samples was interviewed by using survey questionnaire and 15 informants was selected from a variety of departments and organizations. The findings revealed that the majority of customers were satisfied with the overall service quality of bakery and cakes in campus with a mean of 4.48 and standard deviation of 0.897 In addition, all five service quality dimensions were important and necessary for success of bakery and cakes in campus. However, the “Responsiveness” was selected as the first and foremost service quality dimensions. In fact, not only the service quality was the key of success, the taste and reputation also important factors to draw both old and new customers to patronage bakery and cakes in campus

IMPROVEMENT OF INTEGRITY OF VITAL DOCUMENT IN CAMPUS: A CASE OF SUAN SUNANDHA RAJABHAT UNIVERSITY.

Tanatpron Toomwong — 2019-10-31

In the modern world of higher education, it is imperative to pay heed to the integrity of vital document in campus to ensure the level of satisfaction of stakeholders. The campus document involved many stakeholders, especially students, staff, faculty members, banks, and others. Many office has passed the old system of inventory and management. The new system involved the online information and technological advance information. The purposes of this study were to identify and investigate many different ways to improve the integrity of vital document of Suan Sunandha Rajabhat University, Bangkok, Thailand. A total of 150 samples, who were staff working with campus document, was interviewed by using survey questionnaire and 12 informants was selected from a variety of staff from departments and organizations in campus. The findings revealed that the majority of respondents had reported high level of satisfaction with the integrity of vital document and information in campus. All of factors such as speed, accuracy, confidential, and integrity of vital document were important and necessary for higher education organizations to maintain their respectable image of higher education of Thailand. However, the “online vital document” was selected as the prime example for high security and constantly monitoring.

IMPROVEMENT OF SERVICE QUALITY FOR INTERNATIONAL CUSTOMERS IN CAMPUS: A CASE STUDY OF SUAN SUNANDHA RAJABHAT UNIVERSITY.

Aninthita Petsang — 2019-10-31

In the modern globalization, changing is a constant phenomenon. Service quality of the campus need to be changed and improved. There are more and more international customers coming to use services from the campus of Suan Sunandha Rajaphat University. It is time to upgrade the service quality to achieve the international standard to meet the customers’ expectation. The objectives of this study were to survey and identify the level of satisfaction of service quality as well as to suggest a better way to make a big improvement. In order to obtain the answers for this research, a mixed method of both quantitative and a qualitative research techniques were employed. A total of 200 samples was interviewed by using English survey questionnaire and 20 informants was selected from a pool of regular international customers. These sample group must be international customers who used the campus services regularly. The findings from the sample group revealed that on the average, they were very satisfied with the service quality with the mean of 4.59 and standard deviation of 0.9112. The top three item of services that they were satisfied included food & beverage, information inquiry, and front desk services. However, the top three items of services that needed to be improved included the hi-speed WIFI, location and availability of restroom, and assistance with transportation.

MODERN OFFICE MANAGEMENT: MCKINSEY 7S FRAMEWORK.

Anong Malivan — 2019-10-31

The development and improvement of the Information Technology office management is vital and necessary for the modern campus such as Suan Sunandha Rajabhat University. The present success cannot be used as a factor of complacency. Office of Information and Technology should be a major strength or a strong link of the university. In fact, the office of Information Technology provides many different forms of information technology, computers, trainings, internet, and modern software and facilities, and training services. It is imperative for the modern management of office of information technology to choose an appropriate model of management to apply to the development of management to enhance its productivity and performance. The model used in this paper was McKinsey 7s framework which included strategy, structure, skills, staff, style, systems, and shared values. The objectives of this research were to examine the important factors from McKinsey management model contributing to the enhancement of productivity and performance of the office of information technology or not and provide some suggestions to sustain the success in the future.
This was a qualitative research study which was conducted by employing a focus group. The group was selected from three domains in order to gain different perspectives. The three domains of the focus group included five management level who were deans and directors, five staff who were working in the information technology areas, and five academics of information technology management. The findings of this study revealed that the McKinsey model would benefits the office of Information Technology if they fitted with three conditions. First, the management and staff of the office of information technology must be collaborative and share the new improved strategy, structure, and the values as well as share the same enthusiasm. Second, the skills of the staff must be trained and re-trained for the new model. Third, the style and system must be re-engineering and aimed to be high level refinement, able to remain viable, able to capture new opportunities.

THE STUDY OF EFFECTIVE COMPUTER TRAINING PROGRAMS.

Anothai Arunruang — 2019-10-31

Computer training is both necessary and vital to factor in modern day workplaces which can provide both skills and confidences for students, staff, and faculty members of the university to make them more valuable and allow them to do their jobs faster and more efficiently. Most of the jobs require intermediate to advanced computer skills. There are many different technique of trainings such as personal training, face to face training, and computer based training and each technique has both pros and cons. In general, computer training provides many kinds of knowledge, skills, information technology services, computer labs, trainings, internet, and modern facilities. Satisfaction in computer training programs is one of the most important feedback from trainees. Successful management of office of information technology often reflects the level of satisfaction of the students, staff, and faculty as the main users. The objectives of this research were to examine key factors of success that affected the high level of satisfaction of computer training from users’ perspectives. A quantitative research was employed and was conducted by utilizing questionnaire interviewing with 100 students, 50 staff, and 50 faculty members who were enrolled in computer training. Statistical analysis was done by utilizing SPSS program. Mean, and standard deviation were used for data analysis and obtaining the findings. The findings of this study revealed that the majority of students had a high level of satisfaction on computer training programs but the staff and faculty members had a medium level of satisfaction. The key factors of success included the qualification of trainers, modern facility and equipment, flexible time of training, the method of assessment, and learning environment. Some important suggestions from this study included providing special course for professional technical IT training and Management, use high impact learning method, identify different needs of trainings for students, staff, and faculty members.

A COMPARATIVE CASE OF EFFECTIVENESS OF COMPUTER NETWORK.

Jarunpan Sahanawin — 2019-10-31

Effectiveness of computer network is vital to the success of computer services of Suan Sunandha Rajabhat University in the long run. Computer network in the campus is becoming sophisticated and have a direct impact to the work of students, staff, and faculty members. It is necessary for computer system and network in campus to consider to revitalize the issue of effectiveness of computer network with other network on similar functioning. The main objectives of this study were to compare the effectiveness of computer network from actual experience and expected outcome and to provide the analysis of both pros and cons of campus computer network. This was a research method of qualitative research with the objective to provide the findings of both number and reasoning from questionnaire and from an in-depth interview from three major perspectives namely: students, staff, and faculty members. Each of three group would consist of 5 individuals and each group would participate in a small focus group to explain their insight information and valuable comments about effectiveness of campus computer network. The finding of the study can be reported that there were a small gap of actual experiences and expected experiences of using campus computer network. The level of satisfaction of campus computer network were very high for each group: students, staff, and faculty members. The focus group also revealed important information such as their needs involved the sufficient network and process that can be more accurate with high speed and lower costs and had a quick response to users of the network all over the campus.

SATISFACTION OF SYSTEM DEVELOPMENT FOR ONLINE TRAINING: A CASE OF SUAN SUNANDHA RAJABHAT UNIVERSITY.

Aukkadetch Sintang — 2019-10-31

One of the important trends of a very competitive higher education is the offer online learning. Online training and learning are rapidly expanding in higher education all over the world. On line training can be a course or program delivered completely online which is generally self-pace and customizable to fit with individual specific learning needs. Students can learn anywhere and anytime. In other words, students can learn out of classroom. Suan Suandha Rajabht University are creating many important online trainings and learnings to student population that aims to promote student learning opportunities, experience, and effectiveness. Students’ satisfaction with online training needed to be measured the corrected way with feedback survey and assessment. The objectives for this study were to determine to what degree students were satisfied with campus online training as well as to provide suggestions to enhance satisfaction in campus online training. This was a case of students in Suan Sunandha Rajabhat University. A quantitative research method was conducted with the using five Likert scales questionnaire. A total of 200 students who regularly enrolled in campus online training during the semester 1 of the year 2019. Sample groups were selected randomly. The findings of this study indicated that students’ level of satisfaction of online training were high but not very high. However, the overall level of satisfaction of students depended on some vital factors such as clear objective, fair evaluated, interesting material covered, video supplement, and good technical support. However, there were some weaknesses of online training such as there is no student and faculty interaction, no peer interaction, and no intellectual stimulation.

SERVICE QUALITY ENHANCEMENT FOR INFORMATION SERVICES: A CASE OF COMPUTER LAB, SUAN SUNANDHA RAJABHAT UNIVERSITY.

Waraporn Naraprasertwong — 2019-10-31

Service quality enhancement has become a major area of attention in higher education organizations during the past few decades for information technology office. Service quality has a huge impacts on organization performance, customer satisfaction, and positive image of the organization. Service quality is a vital measurement of the extent to which service provided meets the customers’ expectation. In order to answer the core of the research problem, service quality enhancement for information services, the information, opinions, and feedbacks from the main users play an important role. The purposes of this study were to investigate the main users of information services counter about their feedback and to sum up their suggestions to improve the services. By employing a qualitative research technique, a total of 15 main users who were in computer labs from various departments of university at the summer of the year 2018 was subjected to an in-depth interviewed. An in-depth interview was designed and conducted to gain more in-sight information from these 15 respondents: students, staff, and faculty. The findings from the respondents revealed that they were satisfied with service quality offered information services counter. Overall, the service quality had met their expectation. However, there were some suggestions from their feedback and straight opinions that can help to improve the service quality. There are five suggestions from this study. First is to improve the positive attitude and behavior of employees. Second is to increase the speed of providing information. Third is to the broad accessibility of services. Fourth is to improve technical quality of services. Finally, fifth is to understand customers’ expectation and create strategy to fulfill it.

ENHANCEMENT OF SATISFACTION LEVEL OF USING COMPUTER LABORATORY.

Rujirote Kangcharoensampan — 2019-10-31

For every service, the level of satisfaction is one of the most important measurement and feedback for the service providers to find the best way for service quality improvement. The computer lab of Suan Sunandha Rajabhat University provides the services for students, staff, and faculty members all year round. In modern education, service quality of computer lab is an essential ingredients of the overall service of the university. In fact, it is imperative for the computer labs to improve human resources by learning specific knowledge and skills to improve service quality. The main purposes of this study were to investigate the level of satisfaction of using computer labs from three major groups: students, staff, and faculty members.
This research study employed a quantitative research which using the specially designed questionnaire to interview with three different groups: students, staff, and faculty members. Fifty of each group were selected from the regular users of computer lab and they would be asked to provide detailed information. Data collection, from these samples started at semester one of year 2019. The findings of the research can be reported that there were high level of satisfaction from students, but only medium level of satisfaction from staff and faculty members. Certainly, there was a need to have quality improvement for lab assistants to be more professional and to provide new better services.
Suggestions from the findings and discussion included four methods. First is to making training with flexible times and schedules. Second is to keep high level of enthusiasm during the training. Third is to encourage more participation from audiences. Finally, is to survey feedback and use information to improve the service quality constantly.

A STUDY OF THE BEHAVIOR OF USING E-MAILS: A CASE OF EMPLOYEES OF SUAN SUNANDHA RAJABHAT UNIVERSITY.

Lalisa Sahanawin — 2019-10-31

In modern work, email is a permanent log of our daily working life and personal life. Each employee may have a unique behavior and are increasingly savvy and no longer happy with the same old style of poor quality of information, and newsletters. To be able to understand the needs and wants of employees who uses email in every day working life can help to improve their productivity, time management, and get more things done. Emails at Suan Sunandha Rajabhat University actually aims to enhance employees with the intensity level of both internal and external ways of communication with modern professional and business & academic environment regardless of their different needs and wants of information. In order to understand email behavior of employees in campus, it is vital to identify the major reason of their usages and how frequency of usage per persons per semester, and what type of information they seek, and what are major benefits of email, and what the new substitutions of email.
The purposes of this study were to search for email behaviors of employees as well as the trend of using emails. This study employed mainly a qualitative research which utilizing an in-depth interview with two different groups of employees: staff and faculty members who regularly use their emails. Data collection, from a focus group period, started at semester one of year 2019. The results of the study can be summed up that there are very alarmist about the trend of using email in office and there was a shift from heavy dependent on email to other social media such as Facebook and Line due to the more exciting features and easy to use on cell phone. The email using started becoming obsolete and rate of using email is in decline in some segment the office. The younger employees tend to use other social media for communicating than the older employees who still use email for their official work. Trend of using email is declining and the attention to email and contents in email also declining.

THE LEVEL OF SATISFACTION OF INFORMATION AND COMMUNICATION TECHNOLOGY: A CASE STUDY OF STUDENTS IN SUAN SUNANDHA RAJABHAT UNIVERSITY.

Nuchjaree Ketsuwan — 2019-10-31

The level of satisfaction is a very important concept that modern higher education organization must understand if they want to remain competitive and grow. In today’s competitive environment information and communication technology is one of vital key of successes for students. In fact, high level of satisfaction does have a positive effect on the image and the future success of the organization in the campus of Suan Sunandha Rajabhat University. The aims of this research study were to examine the management of Information and Communication Technology, Suan Suandha Rajabhat University as well as to survey their level of satisfaction of organization. The population of the study included all 29,900 students, faculty and staff members of Suan Sunandha Rajabhat University. However, from Taro Yamane method, the sample size was calculated to be 400 from first quarter of the year of 2019.
Statistical analysis was conducted with the uses of SPSS program. The dependent variable was the respondents’ satisfaction. The independent variables, however, were quality of teaching, material of learning, method of learning, time and schedule, usefulness of training, and the level of difficulty of information and communication technology. Mean and standard deviation as well as t-test were utilized as the key analysis and generate the table. The findings from quantitative method were reported that there was a high level of overall satisfaction for the management of information and communication technology. Moreover, the five independent variables were directly and positively affected the factors of success were as follows: convenience of time & schedules, interactive design, modern facilities & equipment, knowledgeable staff, and accessibility of services.

THE DEVELOPMENT OF SYSTEMATIC PROCESS OF MONITORING DISBURSEMENT DOCUMENT.

Hatthayarak Aimsrikul — 2019-10-31

One of the most important offices in Suan Sunandha Rajabhat University is the disbursement office and document which its main duties include disbursing money from the specific funds or specific account for business transactions and ways to monitoring the effectiveness of systematic process. The disbursement office needs to be control with professionals who are very good with details, speed, accuracy, and trustworthiness. The purposes of this study were to find the effective ways to develop the systematic process of monitoring disbursement document of the Suan Sunandha Rajabhat University as well as to provide some valuable suggestions to enhance the quality of monitoring disbursement document. This study employed mainly a qualitative method by using an in-depth interview with 15 people who were working in the areas of disbursement, academicians who studied about fund and disbursement, and managers who supervised funds, budget, and disbursement. The data collection and data analysis were conducted from the focus group to generate findings for this study. The findings of this study revealed that the majority of respondents often used a PDCA model which is Plan, Do, Check, and Act. Also, they reported a very high level of satisfaction from using the PDCA model. There were some advantages of using this model: easy to understand and implement, low cost, and comparable results. There were some important suggestions to improve the quality of monitoring the disbursement document. First is to use modern software program to process the document. Second is to use teamwork to improve the systematic. Third is to provide regular training to update vital knowledge and skills. Fourth is to gain feedback from both within the office and from customers.

FACTORS AFFECTING THE LEVEL OF SATISFACTION OF PARCEL DELIVERY OF SUAN SUNANDHA RAJABHAT UNIVERSITY.

Sopitch Sukcharoen — 2019-10-31

Satisfaction is one of the most important tools to understand the feeling and feedback of service receivers. In the highly competitive of education services in campus, it is vital for any section of campus offices of Suan Sunandha Rajabhat University to provide quality enhancement parcel delivery effectively to increase level of satisfaction. Service quality enhancement is the number one goal and need to be both effective and efficiency in terms of time, cost, and productivity. The main purposes of this study were to survey the level of satisfaction in two areas quality of parcel delivery in campus: speed and accuracy. This study employed quantitative research method in order to provide answers for the research questions and research objectives. A total of 100 staff and faculty members who were the main users of this services at the first quarter of the year 2019. Data collection was conducted to obtain their level of satisfaction. Ten of similar sample group was selected to conduct as a pretest to obtain more insight information of how to improve research tools. Statistical description and analysis were performed by using mainly SPSS program. The results of this survey research can be reported that the majority of staff and faculty members had a high level of satisfaction with a mean of 4.62 on the speed of delivery, but had a lower level of satisfaction with a mean of 3.90 on the accuracy of the parcel delivery. However, the majority of both users has a high level of satisfaction with a mean of 4.01 on the parcel delivery notices and pick-up process. Important suggestion included the use of email or social medial to inform the pick-up parcel and the need to improve the international parcel delivery.

PUBLIC RELATION AND THE USE OF SOCIAL MEDIA: A CASE OF FACEBOOK.

Tanachart Natee — 2019-10-31

Public Relations for enhancing the better university’s image is essential to the modern success of the university in Thailand. The use of social media, especially Facebook, is considered as one of the most effective public relation tools as well as the lowest costs. Satisfaction of the everyday campus news is a vital measurement of the extent to which the university image sufficiently meets the customers’ expectation. In order to answer the real research problem, many opinions and feedbacks from the main subscribes of campus Facebook play an important role. The objectives of this study were to examine the main subscribers of public relation news from campus Facebook about their feedback and to sum up their suggestions to improve the campus news services. By utilizing a quantitative research technique, a total of 150 main subscribers from various departments of university at the summer of the year 2019 was subjected to an interviewed. A Likert-five-scales interview was designed and conducted to gain more in-sight information from three groups: students, staff, and faculty.
The findings from the respondents unveiled that they were very satisfied with campus public relation news offered by the staff of the university. Overall, the campus news had met their expectation. However, there were some suggestions from their feedback that can help to enhance the better university’s image. There are five suggestions from this study. First is to offer more positive attitude and behavior of university stakeholders. Second is to have a real time campus news. Third is to improve the accuracy of the language of news contents. Fourth is to improve the quality of news pictures. Finally, the focus should not on only the top management of the university, but also the students and faculty members.

THE MONITORING OF THE OPERATION AND PROCESS OF OFFICIAL APPROVAL PROJECTS: A CASE OF TNFORMATION TECHNOLOGY OFFICE.

Chanida Chirapruk — 2019-10-31

The monitoring of the operation and process of official approval projects of Suan Sunandha Rajabhat University is necessary and significant to the success of official approval projects. Most of the projects involved the huge cost of times and money and the success of each official project has a big impact to students and faculty members who may rely on the particular projects directly or indirectly. The close monitoring of each project is to ensure that the project progress as expected and as planned. The aims of this research was to gain formal feedback from those who involved in the operating of the official approval projects. This study utilized the qualitative research method to gain the understanding of how monitoring the official approval projects benefiting the university and to search for better ways to ameliorate the level of success of the approval projects.
This research method used an in-depth interview and small focus group of staff. A total of 20 staff who were involved in the implementation of the approval projects for semester 2 of the year 2018. About 10 female staff and 10 male staff were selected randomly. These sample groups were willing to participate in the in-depth interview. The findings from 20 respondents of this study revealed that there were four important factors that had impacts on success of monitoring. First, all approval projects need a full participation from both staff and management level. Second, for each phrase of the projects, the money can be disbursed only when there was a real evidence of progress. Third, each project must be implement strictly according to the plan. Fourth, the monitoring group must be independent group and free from the pressure of all parties.

EFFECTIVENESS OF FINANCE OFFICE MANAGEMENT: A CASE OF SUAN SANANDHA RAJABHAT UNIVERSITY.

Juneerut Jannit — 2019-10-31

The management of finance office is vital to the success of the overall picture of university management. The image of strong prudential and integrity of the financial process and management is significant to maintain high level of trust from the university’s stakeholders. Effectiveness of financial management helps to enhance the better university’s image and it is essential to enhance public confidence of the higher education institutions. Satisfaction of the students, staff, and faculty members in campus is a vital measurement of the extent to which the university image sufficiently meets their expectation. The objectives of this study were to monitoring the effectiveness of finance office management and to monitoring the problems solving regarding budgets and projects. By using a qualitative research technique, a total of 20 staff was invited for an in-depth interview to gain insight information. Ten staff and ten faculty members was selected from a pool of those who regularly doing business with the finance office in campus and had sufficient knowledge and understood the process of finance office. The findings from the focus group unveiled that they reported the overall image of finance office is excellent and trustworthy. There were many strengths of the finance office such as accuracy of financial document, quick response to the problems, knowledgeable staff, positive attitude about services, and high quality works. In general, the focus group reported the finance office management was considered as very effective and high performance. However, in terms of budgets and project approval, which may depend on many interrelated offices and departments but the finance office was a cooperative link that help to solve the problems effectively.

MONITORING THE UNIVERSITY DEBTS AND DEBTOR’S ABILITY TO PAY.

Thanutsikarn Thanakitchanan — 2019-10-31

Monitoring the university debt is very important duty for the financial office in campus of Suan Sunandha Rajabhat University. This is because as debt become overdue. There many high risk of non-settlement. It has become a good practice of the university to always keep monitoring debts and debtor’s ability to pay. Effectiveness of monitoring debts and debtors helps to enhance the university’s image and it is essential to enhance public confidence about the strong financial process of the higher education institutions. The purposes of this study were to monitoring the problem of university debts and to evaluate the ability to pay of debtors. The study utilized a quantitative research technique and a total of 15 staff and faculty members was chosen for an in-depth interview and focus group. The findings from the respondents of this focus group unveiled that they were very happy with the system of debt monitoring of the university which was very effectives and give them enough warning and notice in a polite way but very assertive. However, a unified debt management system is needed to implement for the future monitoring and managing debts effectively. The development of the new system should include data connectivity decision making process, and communication and flow process collection, and debt management.

THE EFFICIENCY AND EFFECTIVENESS OF USING GOVERNMENT BUDGET.

Montikarn Moungnoy — 2019-10-31

The majority of Rajabhat Universities in Thailand depend heavily on government budget to manage their university every year. Assistance from the government of Thailand to education institutions has often come with to conditions of using the budget with high efficiency and effectiveness. The problems of inefficiency and ineffective use of budget will reduce the potential budget for the next year. Therefore, Suan Sunandha Rajabhat University committed to improving the effective of using government budget through better condonation mechanisms, better control and monitoring, and better supervising. The objectives of this study were to examine the level of efficiency and effectiveness of using government budget as well as to offer guideline of maximum benefits of using government budget. In order to gain the findings of this study, a qualitative method was utilized with 15 staff members of the university who were involved with the process of receiving and using government budget each year. The findings from the focus group unveiled that the strong foundation and high ethical use of budget with strong coordination on monitoring and evaluating of each projects. A general commitment on transparency is certainly implemented in the campus. The process of implementing anticorruption had a strong support from management level, faculty members, and staff members all over the university. There were many strategies and regulations to maintain the efficiency and effectiveness use of government budget in Suan Sunandha Rajabhat University.

SATISFACTION OF ACCOUNTANTS AND WORKING CONDITIONS: A CASE OF SUAN SUNANDHA RAJABHAT UNIVERSITY.

Wipada Sangsawang — 2019-10-31

Satisfaction of accountants is the term used to describe whether a group of accountants working in Suan Sunandha Rajabhat University are happy and fulfilling their expectation and needs at workplace. Satisfaction can be measured and can use some policy to enhance it. The purposes of this study survey the level of satisfaction of accountants and their working conditions and to offer guidelines for enhancing better working conditions. By using a qualitative research method, a total of 120 accountants and related fields from various departments of university was selected at the summer of the year 2019 and they were subjected to a survey interviewed. A Likert-five-scales interview was designed and conducted to gain more in-sight information from three groups: students, staff, and faculty. The findings from the respondents revealed that they were very satisfied with campus working conditions with the overall mean of 4.63 and standard deviation of 0.8734. There are many ways to increase job satisfaction such as providing positive environment, reward and recognition, increase accountant knowledge and skills, employee engagement, career development, fair evaluation, merit system of compensation, and others. Moreover, the workplace were free of too much stress, morale issues, and discrimination practices. In general, most of respondents were happy with the positive and healthy environment in the campus of Suan Sunandha Rajabhat University.

SATISFACTION OF DOCUMENT MANAGEMENT.

Natladakarn Thasakdinan — 2019-10-31

Document management and bookkeeping may not be the high level jobs but, in fact, it is vital to the success of the overall picture of university. Despite its image of monotonous, but to maintain integrity of the management process of higher education institutions, it is important to survey the level of satisfaction of the works of employees who were working on document management. Satisfaction of document management helps to enhance the better quality document management. The objectives of this study were to survey the level of satisfaction of document management and to offer ways to improve satisfaction of document management. By using a quantitative research technique, a total of 120 staff who were from various departments of university at the summer of the year 2019 was chosen for survey. A Likert-five-scales interview was developed and conducted to gain more in-sight information from the respondents. The findings from the respondents unveiled that they reported high level of satisfaction with document management offered by the staff of the university. Overall, document system and management had met their expectation. However, there were important suggestions from their feedback that can help to enhance the better quality. There are five suggestions from this study. First is to offer all communication online and on social media as much as possible. Second is to have a contact name of staff who handle the special important document. Third is to improve the accuracy of the language of document.

ENHANCEMENT OF ACCURACY OF THE CAMPUS FINANCIAL DOCUMENT.

Yanika pinit — 2019-10-31

Accuracy of campus financial document, an information with business metrics, is essential to the creditability and trustworthiness of the university itself. Accuracy of campus financial information helps to make proper decisions regarding the allocation of resources. There are many users of accounting and financial document such as management, employees, and many variety of stakeholders. Financial document can be used as a powerful management tool to affect positive change within the higher education institutions. The purposes of this research study were to investigate the speed and accuracy of campus financial document and to offer ways to enhance both speed and accuracy of financial document in campus of Saun Sunandha Rajabht University, Bangkok, Thailand. In order to comprehend the research areas of this topic, a qualitative research technique was conducted with 15 staff people in university which were five representations of each group of staff, faculty members, and management during the summer of year 2019. The findings from the in-depth interview can be reported that the majority of three sample group had a high confidence in the accuracy of the financial document in campus. Many important decisions were making every day by relying on three aspects of campus financial information. First, it is important for campus financial information to be accuracy. Second, it is important for campus financial information to be timely. Third, it is important for campus financial information to be in simple business format that easy to comprehend.

MANAGEMENT OF OFFICE TIME IN CAMPUS.

Kamoltip Kangkaew — 2019-10-31

All campus employees are required to clock in and clock out every working day. Office time in the campus must be careful managed in order to be verify that employees are at work and the system must be fair, and accuracy checking the time. The university policy is to create a good attendance tracking system that simple and easy to use and the information linking to payroll system of the office of human resources. The purposes of this study were to examine the management of office time in campus and to offer ways to improve the use of time in campus. By using a qualitative research method to find the answers for this study, a total of 15 staff was selected to be in a focus group to gain more in-sight information from them. This study was conducted during the first quarter of the year 2019. The findings from the respondents in the focus group revealed that the university offered a high quality of attendance tracking system that was fair and accurate in nature. There were almost none of dispute about the attendance tracking system in the campus. However, the accuracy of attendance time was not the same as staff productivity, performance, and commitment to work. Therefore, there was a special need to train employees be aware that time is precious resources, encourage working smarter to improve productivity use of time, and use of positive reinforcement of better time management.

A SURVEY OF FEEDBACK OF CAMPUS FINANCIAL DOCUMENT: SPEED AND ACCURACY.

Pornpawee Audomloetchairat — 2019-10-31

In general, it is belief that speed and accuracy is a trade-off. In fact, speed and accuracy are inversely related virtually every task of financial document in the campus. In many job assignment in the campus, the financial document was required to be fast with high speed and yet must be accurate. It is a daunting task for financial employees. The balance of speed and accuracy is vital to the success of the overall picture of university financial management. Satisfaction of users of financial document in campus is an essential measurement of the extent to which the balance of speed and accuracy meets their expectation. The objectives of this study were to conduct a survey of feedback of financial document regarding speed and accuracy. To reach the findings and suggestions, it is important to use a quantitative research technique. A total of 100 main users of campus financial document from various departments of university at the summer of the year 2019 was subjected to a survey. A Likert-five-scales interview was developed to gain more in-sight information from sample groups. The findings from the respondents of this study revealed that they had a high level of satisfaction of both speed and accuracy of the financial document. The mean average for factor of speed was 4.56 with standard deviation of 0.897 while the mean average for factor of accuracy was 4.49 with standard deviation of 0.912. There are suggestions from this study about the trade-off speed and accuracy. First, it is important to define the demand from customers that focus more on speed or accuracy, then create a mixed of balance trade-off. Second, it is important to focus on the damage cost of the result that focus more on speed or accuracy, then create a mixed of balance trade-off. Third, it is important to focus on organization goal on particular tasks that focus on speed or accuracy, then create a mixed of balance of trade-off.

PROBLEMS AND SOLUTIONS OF OVERTIME LOGBOOK MANAGEMENT.

Chawisa Songprasit — 2019-10-31

Overtime logbook management is one of the most important jobs of the finance and human resource office of the campus of Suan Sunandha Rajabaht University. The problems of the accuracy, speed, and process of logbook management must be reviewed in order to find a better way to improve its effectiveness. The management of logbook for overtime is vital to the employees who depend on the extra income and need to withdraw their extra income as soon as possible. The image of detailed of integrity information is significant to maintain the university effectiveness of management. The objectives were to investigate the problem of overtime log book management and to offer solutions of overtime logbook management. The use of qualitative method is vital to the search of findings. A total of 20 staff who were involved in the overtime logbook process in each department were chosen during the first quarter of 2019. The findings from the focus group revealed that they were very happy with the simple but fast process. Not only that the process allow employees to submit the overtime logbook within one week, but also allow employees to recheck the accuracy of the logbook online which was very convenient. However, there were some suggestions from their feedback that can help to enhance the process and accuracy of the overtime logbook. First, it is important to have a special staff meeting to discuss and offer the feedback to improve the quality of overtime logbook. Second, it is important to use more online information to add, change, and fill in more information online. Third, it is important to offer a training for new staff to understand the process of overtime logbook management.

EFFECTIVENESS OF CAMPUS PURCHASING PROCESS.

Supavadee Samudthai — 2019-10-31

Effectiveness of purchase process is important to the success of services of Suan Sunandha Rajabhat University in the long run. In fact, the growth of university means the higher volume of purchasing in the campus which is becoming sophisticated system which requires the better process of monitoring. It is necessary for purchasing units in campus to consider to revitalize the monitoring process network with other network on similar functioning. The main aims of this study were to monitoring the effectiveness of campus purchasing process and to develop both speed and integrity of campus purchasing process. This was a research method of qualitative research with the objective to provide the findings of both number and reasoning from a focus group with the use of an in-depth interview from three major perspectives namely: suppliers, staff, and faculty members. Each of three group would consist of 21 individuals and each group would participate in a small focus group to explain their insight information and valuable comments about the process of purchasing. The finding of the study can be showed that there were a small gap of actual experiences of purchasing process and expected experiences of purchasing. The level of satisfaction of three groups were very high for each group: suppliers, staff, and faculty members. The sample groups also suggested some important hints such as the need to constant monitoring the process, the need for shorten the purchasing process, the need to plan ahead what campus need to buy to gain the fast delivery and have all available items.

SATISFACTION OF CAMPUS INVENTORY MANAGEMENT.

Jiranun Bunjongpark — 2019-10-31

Satisfaction level of campus inventory management is the best way to measure the effective management to meet the expectation of the users and stakeholders. Campus inventory management is becoming complex and involved a lot of money and it is vital to the success of the overall picture of Suan Sunandha Rajabhat University management. Effectiveness of campus inventory management helps to enhance the better university’s financial image and control which it is also essential to gain public confidence. Satisfaction of the students, staff, and faculty members in campus is the topic of resources. The objectives of this research study were to understand the flow of document and process of campus inventory and to offer guidelines to improve the flow of document and process of campus inventory. By using both quantitative and qualitative research technique, a total of 150 main staff from various departments of university at the summer of the year 2019 was subjected to a survey interviewed. In addition, about 15 staff was selected for the in-depth interview. The results of this study unveiled that the focus group reported that the majority of them were very happy and satisfied with the flow of document and process of campus inventory. The system was simple and easy to use and the level of accuracy is no problems with proper speed for transportation within requirement time. However, there are five suggestions from this study. First is to offer more online document and monitoring from both the users and the suppliers of the system. Second is to improve the speed of the flow of the information to be faster during and after the long holidays. Finally, the focus of speed and accuracy should not on only the top management of the university, but also the staff and faculty members who were the main users of the system.

CAMPUS E-BIDDING AND LEVEL OF SATISFACTION OF VARIOUS PARTICIPATIONS.

Salakjit Sansasom — 2019-10-31

E-bidding is the system promoted by the government to be implement in all public universities to be fair, accurate, and effective to all various participants of the system. Campus E-bidding of Suan Sunandha Rajabhat University is one of the stable and effective systems that had been implemented with top level of management, staff, and technicians. The integrity and equity of E-bidding system is vital to the success of the finance office and purchasing system of university management. The E-bidding must be constantly monitoring to keep the image of strong prudential and integrity. Therefore, the level of satisfaction of various participants is necessary feedback to comprehend. The purposes of this study were to investigate the level of satisfaction of campus E-bidding from various participants and to understand the benefits of campus E-bidding. By using a proper technique of quantitative research technique, a total of 100 main users of E-bidding from various departments of university at the summer of the year 2019 was subjected to an interviewed by questionnaire. A Likert-five-scales interview was designed, developed mainly to gain more in-sight information from three groups: management, staff, and bidders. The findings from the sample group revealed that they were very satisfied with campus E-bidding system. Public relation news offered by university often offered the bidders with correct information, useful information and timely information. Overall, the campus E-bidding system had met the sample group expectation. However, there were some suggestions from their feedback that can help to enhance the system. The system of online E-bidding system needs to include the background of all the bidders and must be able to check and monitoring every steps of the work progress. The E-bidding system needed to be more stable and allowed all participants to gain the updated information instantly.

IMPROVEMENT OF CAMPUS INVENTORY DOCUMENT AND PROCESS.

Kardpakorn Ninaroon — 2019-10-31

The management of campus inventory about document and process should be considered as an emergency situation to be improved to offer the better quality services from the campus of Suan Sunandha Rajabhat Unviersity. The improvement of campus inventory document and process is now vital to the success of the both on campus and off campus to use the same system. One of the important university policy stated that modern online system needed to implement as soon as possible. The major objectives of this research were to understand the flow of document and process of campus inventory and to offer guidelines to improve the flow of document and process of campus inventory to be highly effective. In order to find the results, the using a qualitative research technique was properly conducted with a total of 20 main staff who involved with the campus inventory system from various departments of university at the summer of the year 2019. An in-depth interview format was designed and conducted to gain more in-sight information from the focus group. The findings from the respondents unveiled that the sample group all agreed that the system of campus inventory about document and process should be upgraded to 100 percent online. Since there were many benefits of online systems, the inventory document and process online system must be quickly implemented and all the involved staff must be re-trained for the new upgraded system. Moreover, the system must be able to monitoring constantly and conducted a survey to gain feedback and suggestions to improve better quality of campus inventory system.

CAMPUS CASH FLOW ANALYSIS ENHANCEMENT AND DEVELOPMENT.

Natnichar Kleebbuabarn — 2019-10-31

Campus cash flow analysis enhancement and development is important for the higher education to effectively manage its financial situation to be recognized by the stakeholders as equity and integrity. The cash flow improvement must be systematically and electronically to effective and efficiency. The commitment to monitoring all payment and receiving on the daily, weekly, and monthly basis is significant to the correctness and keep monitoring the progress according to the university fiscal plan. The objectives of this study were to examine the campus cash flow analysis and to offer better ways of enhancement and development of campus cash flow analysis. By employing a qualitative research technique, a total of 15 staff who were involved with financial management of the university were invited for an in-depth interview to gain more information. Fifteen staff was selected from a pool of those who regularly conducting business with finance office in campus and had sufficient knowledge of the process of university policy. The results from the focus group revealed that they reported the overall of today cash flow analysis is excellent, safe and sound. The strengths of cash flow analysis of the campus included accuracy of financial document, knowledgeable staff, speed of analysis, and soundness of short-term and long-term plan. From the past five years back, the report showed that cash flow analysis of the university can be considered as trustworthy and high performance with the yearly revenue growth.

SATISFACTION OF STUDENTS FOR REGISTRATION SERVICES.

Worawit Khumwong — 2019-10-31

In the modern world of higher education, the severe of competition of higher education comes from both domestic and international world is obvious. Satisfaction from students is one of the most important measurement. Every university must face the decision to enhance university’s employee with some new forms of knowledge, skills, and training. It often believed that the investment in training will pay off in the future. The purposes of this study were to survey the level of satisfaction of students for registration services and the benefits of employees’ improvement from this special training. This research utilized a qualitative technique to gain the understanding of the research topics. A total of 25 university’s employees was selected to join the process of in-depth interview. Both male employees and female employees were selected randomly to prevent gender bias. The findings of the study can be reported that the majority of focus group concurred there were significant benefits of the training programs to employees which in turn provided the better services to students. The students had a high level of satisfaction and less complaints about registration services. However, there were three important benefit of training. First, the first benefit of training included the high level of satisfaction of employees. Second, it helped to boost up employee motivation level. Third, employees, after training, provided the effectiveness of the performance, duties, and productivity.

IMPROVEMENT OF MANAGEMENT MEETINGS AND ORGANIZATION: A CASE OF HIGHER EDUCATION.

Amornvadee Klinjan — 2019-10-31

Improvement of management meetings and organizations is now a vital situation for all of higher education institutions in Thailand. The management meeting in the past had less productivity and cost too much money and time. The improvement of management meetings and any other organizations is necessary to calculate the factors of timing, low cost, hit the point of agenda, and effective decision within the meeting. The ideas of effective meetings have been worldwide accepted in any modern organizations. It is imperative to comprehend that there are factors that contribute to the success of meetings. The purposes of this study were to identify what factors were true and most important from the perspective of who were at the meetings at the higher education policy and management level and why? In order to search for the answers for this research, a qualitative research techniques was utilized. A total of 30 samples was interviewed by using in-depth questionnaire and informants was selected from a variety of higher education organizations. The findings revealed that there were at least five important factors: time, speed, quality, attention, and understanding. The most important contribution from success meetings was the decision made with informed knowledge and information.

SERVICE ENHANCEMENT OF HEAD OF OFFICE: A CASE OF NAKHONPATHOM EDUCATION CENTER.

Saowanee Kumnerdrat — 2019-10-31

Head of office is an important job title in, Nakhonpathom education center, Suan Sunandha Rajabhat University. It is a frontline manager to meet with three different groups of customers: students, staff, and faculty members. Service quality enhancement have been widely accepted in all industry including higher education industry in Thailand. In modern higher education organizations, it is imperative to understand the service quality enhancement that contribute to organization success. In fact, it required skills, experience, and many modern soft skills credential of the manager to pull out the success. The purposes of this study were to identify important factors of success in enhancing the service quality for head office manager in Suan Sunandha Rajabhat University and to offer important guidelines to implement the factors of success. In order to obtain the results for this research, a mixed method of both quantitative and a qualitative research techniques were utilized. A total of 200 samples was interviewed by using survey questionnaire and 15 individual who were office managers were selected from a variety of higher education organizations. The findings revealed that there were five important of success that were important and necessary for higher education organizations of Thailand. The five important factors included teamwork, leadership, training, communication, and recognition. The result from both quantitative and qualitative concurred that teamwork and training were two main factors to enhance services. Whereas, the factors of leadership, communication, and recognition were supporting factors.

BENEFITS OF TRAINING IMPROVEMENT TO UNIVERSITY’S EMPLOYEES.

Busara Srikanok — 2019-10-31

In the modern world, the intense of competition of higher education is uncommon. Every higher education must face the decision to improve university’s employee with some new forms of training. It often believed that training will help to improve skill, knowledge, and morals of employees. The benefits could be both short-run and long run. The purposes of this study were to identify the benefits of employees’ improvement from regular training programs. This research employed a qualitative technique to gain the understanding of the research topics. About 30 university’s employees was selected and went to the process of in-depth interview. Both male and female employees were selected randomly with the same proportion. The findings of the study revealed that all respondents agreed there were significant benefits of the training programs to employees. However, there were five important benefits. First, the first benefit of training included the high level of satisfaction and morale. Second, it helped to increase employee motivation. Third, it increased the effectiveness of the performance and productivity. Fourth, it helped to have discussion and problems identification and problem solving. Finally, it helped to focus on strategies and vision of the organization.

VIEWS OF ONLINE EDUCATION FOR THE IMPROVEMENT OF ENGLISH STUDIES.

Patcharasilp Dokchumpa — 2019-10-31

The purposes of the study were to study the opinions on learning English from online sources, and to improve learning methods for English through the use of the internet, to create a guideline for policy development. The research sample, selected by volunteer sampling technique, comprised of 7 internship students English education major, Faculty of Education, Suan Sunandha Rajabhat University. They were selected regarding their status as five-year curriculum student teachers with the knowledge of five year curriculum and their maturity. The data collection used a semi-structured interview which cover four main questions: First, have you ever used online courses to learn English?. Second, what level would you place your ability to use English for communication?. Third, does the online course help develop your skills? (listening, speaking, reading and writing skills) and fourth, does the online course help improve school evaluations? and how? It was found that online education can be beneficial to everyone. It helps students learn independently because student can learn anywhere and anytime they want, without having a need to be in a traditional classroom. With this, guidelines to create policies for online education can be made. Online courses can be made into supplements to traditional courses and can also help those in inconvenient situations learn without having to enter a traditional class.

THE PERCEIVED NEEDS OF THE FOURTH YEAR STUDENTS FOR EXRTACURRICULAR ENGLISH-SPEAKING ACTIVITIES IN SUAN SUNANDHA RAJABHAT UNIVERSITY.

Sasikorn Danden — 2019-10-31

University students need English speaking skill to be successful in their academic lives. Rajabhat Universities strive to develop students’ skill to meet readiness standards. This study aimed to explore the perceived needs of fourth year students of English and non-English majors on extracurricular English-speaking activities employed in the Faculty of Education in a Rajabhat University. The study tools were questionnaires and interviews to collect both qualitative and quantitative data. The sampling groups were invited to participate in this study on systematic and purposive sampling technique included 217 and 6 of fourth year students in 6 majors in the Faculty of Education, respectively. The questionnaires elicited the overview of perceived needs of the sampling’s speaking activities they experienced in classrooms, interviews asking specific details of the perceived needs of the activities. The findings of this study revealed that groups of activities requiring the students’ hand-on practices were most needed while those that did not require students’ participation to take actions in class perceived to be the least needed.

TOURISM ADMINISTRATION AND MANAGEMENT OF NAM DON FLOATING MARKET, SAM PHRAN DISTRICT NAKHON PATHOM.

U-sa Tevarattikal — 2019-10-31

Tourism industry is one of the most vital Industries to the success and the growth of Thai economy. Don Wei floating market is the popular tourist destination and have a tendency to be a national success story of tourist destination. Therefore, it is vital to conduct a study of the efficacy of tourism management to investigate the current situation and provide some valuable suggestions to enhance the efficacy of tourism management of Don Wei floating market. The sample group was about 329 tourists who provided useful information and suggestions. For data collection, Likert five scales was designed and developed for this study as the research tools. Statistical analysis was done with the use of SPSS which include mean, standard deviation, t-test, f-test and one way ANOVA. Test of content validity and test of reliability were performed with a highly successful confidence. The findings of this research revealed that there were three groups of issues that had been problematic for the Don Wei floating market. First, the management of tourism was ranked at a high level. Second, the issue of management of budget and the full cooperation with other networks. Third, the services and problem solving for tourists was rated at a high level. In other words, the overall situation of management was good.

HIGH PRODUCTIVITY MANAGEMENT OF HOTEL INDUSTRY IN THAILAND.

Teerapong Pongpeng — 2019-10-31

Hotel industry is one of the most prolific industry to earn foreign exchanges from international tourists all over the world. The tourism and hotel industry are distinctively inseparable. The two industries often have positive relationship. High productivity management of hotel industry in Thailand is so significant for the success of both industries. High productivity management is a measure of the efficiency of products and services of the hotel which, certainly, can lead to greater level of satisfaction of the international tourists and greater profit. This objectives of this study were to investigate both the necessary and vital factors contributing to high productivity management of hotel industry in Thailand. In order to obtain the findings of the research objectives, this research had been conducted by utilizing a mixed method of both quantitative and qualitative method. Data collection of quantitative method, it was necessary to develop English Likert Scale questionnaire survey, whereas, data collection of qualitative method, an in-depth interview was conducted with 15 hotel managers to elicit insight information from their experiences. Data analysis and data evaluation were performed by using SPSS. The findings from with study revealed that there was high success rate or about 91 percent to plan high productivity management of hotel industry at the beginning and planning process. There was medium success or about 73 percent to implement high productivity management of hotel industry. Finally, there was low success or about 57 percent to achieve high productivity management of hotel industry at the final stage process. There were some valuable suggestions from this study. First, high productivity management program required a continuous support from the top level management. Second, for every step of implementation, there must be a closely monitoring and checking to gain feedback. Third, the use of resources must be effective and efficiency.

VITALITY OF THREE PROCESS OF QUALITY ENHANCEMENT FOR HOTEL INDUSTRY OF THAILAND.

Luedech Girdwichai — 2019-10-31

Hotel industry is an important part of tourism industry which is the main source of foreign income for Thailand every year. Service quality improvement is the important process of hotel industry by taking deliberately steps at activity that improve overall service quality. In fact, Service quality enhancement is vital to the success of modern hotel industry in Thailand to compete with other ASEAN nations. The impacts of highly service quality can be positively related to high level of satisfaction, positive word of mouth, and high sales volumes of repeated customers. However, due to the diversity demographic of hotel industry will have different demand for service quality. This objectives of this study were to investigate both the necessary and important factors contributing to the service quality enhancement of hotel industry in Bangkok, Thailand. In order to be able to find the results to the research objectives and research questions, this study had been conducted by utilizing a method of quantitative method. For data collection, it is important to develop English questionnaire survey to elicit insight information. The questionnaires were distributed to ten major hotels in Bangkok on the basis of convenience sampling. About 205 respondents were returned with proper answers and correct format. Data analysis and evaluation were performed by using SPSS. The findings from with study revealed that there was high success rate or about 82 percent to enhance quality at the beginning process of services. There was medium success or about 73 percent to enhance quality at the production process of services. Finally, there was low success or about 49 percent to enhance quality at the final stage process of services. There are three suggestions from this study. First, the focus on the quality enhancement should be on all three stages which help to improve to have highest success rate. Second, the quality assurance can be understand all employees and every step of services. Third, the quality enhancement should be implemented with the intention to save both time and resources.

COMPARISON OF ACTIVE LEARNING AND PASSIVE LEARNING.

Chutikarn Sriviboon — 2019-10-31

Academic debates about active learning and passive learning stimulate the process of learning in which the benefits belong to the students. The three domains of learning include knowledge, skill, and attitude. The focus on how students involve in the learning process more directly in the other process is a form of active learning which should achieve the three domains of learning. In active learning, students need to do more than just listen and take note but read, write, discuss, and engage in problem solving. In modern higher education organizations, it is imperative to comprehend that the use of technology tools and multimedia helps enhance the atmosphere of the learning in the active learning classroom. The purposes of this study were to compare the benefits of between active learning and passive learning and to identify the benefits of technology tools and multimedia in the active learning classroom. In order to obtain for the findings for this research, a mixed method of both quantitative and a qualitative research technique were employed. A total of 200 samples was interviewed by using survey questionnaire and 20 informants was selected from a variety of departments of campus of Suan Sunandha Rajabhat University. The findings of the study revealed that the amount of interaction time in the classroom distinguish between active and passive learning and its impacts. The respondents concurred that the strength of active learning was the encouraging of interaction and could apply the use of new information. Whereas, the strength of passive learning was the ability to cover large amount information.

GRUPO MODELO: ANALYSIS BASED ON THE INDUSTRY OF THE GIANT BEER COMPANY

José G. Vargas-Hernández — 2019-10-31

The objective of this research is to determine from the point of view of strategic management the causes that Grupo Modelo is losing part of its market share in Mexico. In this sense, the question that triggered the writing of this article was: What are the causes of Grupo Modelo is losing part of its market share in Mexico? The hypothesis is that the strategies implemented by Grupo Modelo are not adequate for the industry in which it operates. These guidelines set the tone for the study to be conducted using the analytical method; so combining the elements of that instrument and the framework of Porter's Five Forces, the results that were obtained pointed out that the main cause of Grupo Modelo's loss of market to its main competitor, Heineken, is its advertising strategy.

FROM BALDWIN TO BELL: FINDING THE FOOTSTEPS OF TRAINING TRANSFER.

Kehar Khan — 2019-10-31

Training has long been associated with organizations and its performance. During last few decades, organizations have been concerned about the positive training transfer, the absence of which has led them to bear huge costs in lieu of training expenditure. This has driven the attention of scholars and researchers to explore the issues related to such trainings and propose solutions. Since decades, scholars have been proposing models and remedies, but the problem of transfer remains still. The present study is an attempt to investigate and synthesize the literature concerning training transfer problems and explore the gap in the existing literature. The research concludes that past studies and researches have focused mainly on four factors pertaining to training transfer (trainee characteristics, training design, motivation to transfer & work environment) while the significance of organizational culture and trainer’s role have largely been ignored. The present study has also proposed a model which includes those rarely explored factors. The study is expected to contribute in the body of literature pertaining to the field of human resource, specifically training & development. The synthesis of the literature will help researchers, scholars, practitioners and trainers to comprehend the issue which may further lead to future research and emergence of sustainable solution for training transfer.

CAMPUS RETIREMENT BENEFITS: SALARY DEDUCTIBLE FOR UNIVERSITY EMPLOYEES.

Rungnapa Ruangrit — 2019-10-31

Understanding the university retirement benefits are significant for all employees of Suan Sunandha Rajabhat University. Effectiveness of management of retirement benefits is vital to the success of human resource services of Suan Sunandha Rajabhat University in the long run. Campus retirement benefits is becoming sophisticated under a professional management and have a direct impact to both staff, and faculty members. It is necessary for all employees in campus to have proper training of this matter. The main purposes of this study were to understand the level of satisfaction of campus retirement benefits for university employees and to offer ways to improve retirement benefits for university employees. This was a research method of qualitative research to provide the findings of both number and reasoning from questionnaire from three major perspectives namely: management, staff, and faculty members. Each of three group would consist of 21 individuals and each group would participate in a small focus group to explain their insight information and valuable comments. The finding of the study can be reported that there were a high level of satisfaction of university retirement benefits due to the fact that the system allow all management, staff, and faculty members to contribute from 5 percent to the maximum of 15 percent deductible from their monthly salary plus a generous of 5 percent from the university. The level of satisfaction of the respondents of focus group were very high for each group: management, staff, and faculty members is understandable. The focus group also revealed important information such as their needs to understand how the retirement benefits was managed by professional team outside university in the line of safety and integrity of the investment.

HUMAN RESOURCE MANAGEMENT: A COMPARISON BETWEEN OLD STYLE AND MODERN STYLE.

Chutikarn Sriviboon — 2019-10-31

Many small businesses in Thailand are beginning to use more and more modern style of human resource management. However, the old style of human resource management is still considered as vital to the success of many small business in Thailand due to the simplicity and low cost to manage. It is crucial for modern small businesses to compete not only in the domestic market, but also in the globalization. Therefore, it is imperative for them to adapt to new context of competition. The purpose of this study was to compare between the old style of human resource management and modern style of human resource management in ten categories. These ten categories included recruiting, investing, controlling, planning, marketing, culture, use of IT, working environment, role of management, and role of employees. In order to find the results to the research objective, this study had been conducted by using a method of quantitative method. Data collection, it is important to develop English questionnaire survey to elicit insight information from owners of small businesses in Thailand. The questionnaires were distributed to 300 small businesses in Bangkok on the basis of convenience sampling. About 212 respondents were retrieved with proper answers and correct format. Data analysis were performed by using SPSS. The findings from with study revealed that there were five categories that required to change to modern human resource management style which were use of IT, working environment, investing, marketing, and controlling. There were three categories that still use mixed style of old and modern human resource management which were role of management, role of employees, and investing. Finally, there were two categories that still use mainly which were recruiting, and culture.