TOURISM ADMINISTRATION AND MANAGEMENT OF NAM DON FLOATING MARKET, SAM PHRAN DISTRICT NAKHON PATHOM.

Abstract

Tourism industry is one of the most vital Industries to the success and the growth of Thai economy. Don Wei floating market is the popular tourist destination and have a tendency to be a national success story of tourist destination. Therefore, it is vital to conduct a study of the efficacy of tourism management to investigate the current situation and provide some valuable suggestions to enhance the efficacy of tourism management of Don Wei floating market. The sample group was about 329 tourists who provided useful information and suggestions. For data collection, Likert five scales was designed and developed for this study as the research tools. Statistical analysis was done with the use of SPSS which include mean, standard deviation, t-test, f-test and one way ANOVA. Test of content validity and test of reliability were performed with a highly successful confidence. The findings of this research revealed that there were three groups of issues that had been problematic for the Don Wei floating market. First, the management of tourism was ranked at a high level. Second, the issue of management of budget and the full cooperation with other networks. Third, the services and problem solving for tourists was rated at a high level. In other words, the overall situation of management was good.