EFFECTIVENESS OF FINANCE OFFICE MANAGEMENT: A CASE OF SUAN SANANDHA RAJABHAT UNIVERSITY.
The management of finance office is vital to the success of the overall picture of university management. The image of strong prudential and integrity of the financial process and management is significant to maintain high level of trust from the university’s stakeholders. Effectiveness of financial management helps to enhance the better university’s image and it is essential to enhance public confidence of the higher education institutions. Satisfaction of the students, staff, and faculty members in campus is a vital measurement of the extent to which the university image sufficiently meets their expectation. The objectives of this study were to monitoring the effectiveness of finance office management and to monitoring the problems solving regarding budgets and projects. By using a qualitative research technique, a total of 20 staff was invited for an in-depth interview to gain insight information. Ten staff and ten faculty members was selected from a pool of those who regularly doing business with the finance office in campus and had sufficient knowledge and understood the process of finance office. The findings from the focus group unveiled that they reported the overall image of finance office is excellent and trustworthy. There were many strengths of the finance office such as accuracy of financial document, quick response to the problems, knowledgeable staff, positive attitude about services, and high quality works. In general, the focus group reported the finance office management was considered as very effective and high performance. However, in terms of budgets and project approval, which may depend on many interrelated offices and departments but the finance office was a cooperative link that help to solve the problems effectively.