FACTORS AFFECTING THE LEVEL OF SATISFACTION OF PARCEL DELIVERY OF SUAN SUNANDHA RAJABHAT UNIVERSITY.

Abstract

Satisfaction is one of the most important tools to understand the feeling and feedback of service receivers. In the highly competitive of education services in campus, it is vital for any section of campus offices of Suan Sunandha Rajabhat University to provide quality enhancement parcel delivery effectively to increase level of satisfaction. Service quality enhancement is the number one goal and need to be both effective and efficiency in terms of time, cost, and productivity. The main purposes of this study were to survey the level of satisfaction in two areas quality of parcel delivery in campus: speed and accuracy. This study employed quantitative research method in order to provide answers for the research questions and research objectives. A total of 100 staff and faculty members who were the main users of this services at the first quarter of the year 2019. Data collection was conducted to obtain their level of satisfaction. Ten of similar sample group was selected to conduct as a pretest to obtain more insight information of how to improve research tools. Statistical description and analysis were performed by using mainly SPSS program. The results of this survey research can be reported that the majority of staff and faculty members had a high level of satisfaction with a mean of 4.62 on the speed of delivery, but had a lower level of satisfaction with a mean of 3.90 on the accuracy of the parcel delivery. However, the majority of both users has a high level of satisfaction with a mean of 4.01 on the parcel delivery notices and pick-up process. Important suggestion included the use of email or social medial to inform the pick-up parcel and the need to improve the international parcel delivery.