A STUDY OF THE BEHAVIOR OF USING E-MAILS: A CASE OF EMPLOYEES OF SUAN SUNANDHA RAJABHAT UNIVERSITY.

Lalisa  Sahanawin; Apisit  Rattanatranurak

Lalisa Sahanawin Suan Sunandha Rajabhat University, Bangkok, Thailand
Apisit Rattanatranurak Suan Sunandha Rajabhat University, Bangkok, Thailand

Keywords: Email Behavior, Social Media, University Employees

Abstract

In modern work, email is a permanent log of our daily working life and personal life. Each employee may have a unique behavior and are increasingly savvy and no longer happy with the same old style of poor quality of information, and newsletters. To be able to understand the needs and wants of employees who uses email in every day working life can help to improve their productivity, time management, and get more things done. Emails at Suan Sunandha Rajabhat University actually aims to enhance employees with the intensity level of both internal and external ways of communication with modern professional and business & academic environment regardless of their different needs and wants of information. In order to understand email behavior of employees in campus, it is vital to identify the major reason of their usages and how frequency of usage per persons per semester, and what type of information they seek, and what are major benefits of email, and what the new substitutions of email.
The purposes of this study were to search for email behaviors of employees as well as the trend of using emails. This study employed mainly a qualitative research which utilizing an in-depth interview with two different groups of employees: staff and faculty members who regularly use their emails. Data collection, from a focus group period, started at semester one of year 2019. The results of the study can be summed up that there are very alarmist about the trend of using email in office and there was a shift from heavy dependent on email to other social media such as Facebook and Line due to the more exciting features and easy to use on cell phone. The email using started becoming obsolete and rate of using email is in decline in some segment the office. The younger employees tend to use other social media for communicating than the older employees who still use email for their official work. Trend of using email is declining and the attention to email and contents in email also declining.