• Boontin Thongyot Suan Sunandha Rajabhat University, Bangkok, Thailand
  • Kevin Wongleedee Suan Sunandha Rajabhat University, Bangkok, Thailand
Keywords: Effectiveness, Administration, Quality, Empowerment


The flow of changing in the globalization and disruptive technology forces the change in the administrative works and management of the higher education institutions. In order to compete with other universities, Suan Sunandha Rajabhat University must have new tools to effectively enhance the work of administration and information. In other words, to increase the productivity and reduce costs are two key results of effectiveness of administration and information. The objectives of this study were to enhance the effectiveness of administration and information and to increase the new standard of working and process of administration and information. In order to find the answers for research questions, this research employed quantitative research technique. The sample group consisted of 200 staff both male and female from three main groups: technicians, administrative, and secretary. The study began at the first quarter of the year 2019 and the research areas was conducted at the main campus of Suan Sunandha Rajabhat University. The findings of the research revealed that there were four factors of enhancement of effectiveness of the administrative and information. These four factors included special training programs designed specifically for administrative and information staff, the motivation and appreciation from users, the clear cut of process of doing everyday work, and empowerment of staff from top level management.