QUALITY ENHANCEMENT OF PUBLIC RELATION ON SOCIAL MEDIA.

Abstract

Campus public relation has a specific audience and the best way to reach these specific group is to utilize the modern social media. Most of campus news and public relations are often read by student, staff, faculty members, management of the university, and also university stakeholders. It is imperative for PR news editors to improve the quality to news and public relations on social media, especially the speed, interesting of contents, and accuracy. The aims of this study were to investigate ways to enhance the quality of public relations on the social media as well as to increase the effectiveness of the news and the reach of public relations. There are five steps of the research: statement of problem, research questions, data collation, data analysis, and findings. The population were all student and employees of Suan Sunandha Rajabhat University. The sample, by using Taro Yamane method, was about 286 persons. The findings from with study revealed that many audiences reported that wanted the campus news to be reliable facts, with day to day news, interesting contents, and correctness. Therefore, it is important for PR news editors to design a new way to reaching a target audience and understand what are their needs and wants.