INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN BELGIUM 2019

RELATIONS BETWEEN NEW PUBLIC MANAGEMENT AND RESULT BASED MANAGEMENT OF THAI UNIVERSITIES

Natnaporn Aeknarajindawat — 2019-12-25

This study aims to learn about New Public Management which relates with Result Based Management, by using Document Research and Phenomena Research. Researchers have gathered concepts of New Public Management (NPM) to form a new management concept. The result found that NPM was consisted with concepts of reducing the size to increase versatility and quality, efficiently adapting to changes, developing working system
with helps from technologies for benefits of customers, standardizing management system and be more creative, increasing participations in working culture and environment, and
transparency of management.

FASHION PRODUCT DESIGN FROM THE CREATIVITY OF THAI CHESS CARTOON CHARACTERS

Suwit Sadsunk — 2019-11-06

Fashion product design from the creativity of Thai chess cartoon characters is to create knowledge about the design inspired by Thai game with the research aims 1) to Study styles, structure, and patterns of Thai chess to design from the creativity of cartoon characters, 2) Design fashion product from the creativity of Thai chess cartoon characters. For the study procedures, researcher had studied the style of Thai chess in various composition from literature review with Thai chess related documents and interviewing with Thai chess experts to find the proper guideline for designing Thai chess cartoon characters and fashion product with modern utilities and sophisticated creative merchandises from the combination of inspirations from styles, shapes, and colors from original Thai chess inspirations to develop merchandises or fashion products to encourage usage values properly.

THE ART OF DESIGNING, FABRIC PATTERN BY MOLD WITH NATURAL DYES TO FASHION DESIGN ON CASUAL WEAR

Chanoknart Mayusoh — 2019-11-06

The objective of this research is to studying history, background, type, format, technique, printing process of fabric pattern from natural mold. In addition and create three patterns for woman apparels on casual wear for woman between 20-25 years of age from fabric pattern that used printing technique from natural mold which leads to 11 patterns design. A researcher has studied these 3 patterns from 7 types of natural mold such as mango leaf, apple, Chinese radish, lotus root, Bodhi leaf, rosella and seaweed then takes these patterns to design, arrange and choose colors from natural material to create 3 patterns. After that a researcher has developed fabric pattern to 3 casual wears by focusing on pattern design on these apparels as much as possible. This is silhouette design which is not complicate and obviously seen fabric pattern. Selected techniques are digital fabric printing which makes sharp pattern combines with letter screen technique which makes apparels have more dimensions then using pastal color to design. With contemporary pattern and color make products more beautiful.

THE SOCIAL MEDIA USE BEHAVIOR OF SUAN SUNANDHA RAJABHAT UNIVERSITY STUDENTS: A CASE STUDY OF FACEBOOK.

Chanyapat Sangsuwon — 2019-11-06

The aims of this study about the data of the undergraduate student: 1) Demographiccharacteristics about gender, age, education level 2) Behavior about frequency andexperience the use of online social networks 3) Influence the occurrence of danger behaviorsin using social network. The 400 questionnaires as a tool data were collected on the student inthe age between 18-24 years old. The data were analyzed and evaluated in the quantitativeresearch study which the survey is a 5-level evaluation scale (Rating Scale according toLikert Scale).The results showed demographic gender of female and male were 226 and 174. Thestudents were in the 6 faculties for Management science, Science and technology, Humanitiesand Social Sciences,Education were 22.5, 18.75, 17.5, 15.0,13.75 and 12.50%, respectively.The questionnaires how about to using Facebook were the News of EntertainmentNews, Social news, Political news, Online Shopping, Economic news and Criminal News.Entertainment News is showed enjoyed of behavior in the results of satisfy on the mean were4.19 %.was the most perception. By the Facebook in the News of Educations in SSRU whichshowed the percentage 44.5% is the best channel for sending the message that compared withthe sending massage by Lines or webpage

PARENTAL PERSPECTIVES ON THE CHILDREN WITH CANCER RECEIVING CHEMOTHERAPY

Attharos T — 2019-11-06

This qualitative research aimed to study the parents’ perspectives on the children with cancer receiving chemotherapy. The research participants comprised parents of the children with cancer receiving chemotherapy. Data were collected through in-depth interviews in a closed meeting room and analyzed by content analysis. The major findings were as follows: chemotherapy had benefit for their children with cancer, need for being nearby, choice of diet and activity, relief of chemotherapy side effects and hope for their children wellbeing. The findings could help healthcare providers understand the parents’ perspectives and could be used to develop family-centered care for the families of the children with cancer.

GUIDELINE FOR INCREASING INCOME OF THE ELDERLY IN COMMUNITY

Anchalee Jantapo — 2019-11-06

This research aimed to study the needs of the elderly in generating more income, thereadiness of the community to promote the income generation of the elderly and guidelines forincreasing the elderly income in the community. Qualitative and quantitative research methodswere used in this research. Informants include 3 community leaders and 33 seniors in thecommunity. Research tools were interview forms and questionnaires. The results showed that theelderly need to work to increase their income. The work must be a hassle-free task and not take along time to do. The work should be a job that the elderly have experienced. Making healthysalted eggs is a job that seniors deem appropriate and want to learn to generate income. Thecommunity has readiness to support the elderly to learn and produce healthy salted eggs for salein the floating market in the community. There is a saving group of communities that the elderlycan borrow as capital. The elderly who participated in the workshop at the community learningcenter said that they had the highest level of knowledge to make salted eggs after the training.When comparing to the pre-training level, it was found that the level of the knowledge issignificantly different at the level of 0.05. The seniors can make healthy salted eggs on theirown. The elderly were satisfied with participating in the activities at the highest level.

THE EXPERIENCE OF ELDERLY CAREGIVER LEADERS AFTER TRAINING FOR CAREGIVER PROGRAM IN A LOW-INCOME URBAN AREA

Boonsri Kittichottipanich — 2019-11-06

The purpose of this qualitative research was to study the experience of caregiverleaders after training of the caregiver program. Data were obtained from 8 key informants, byin-depth interview during April, 2019-June, 2019. Triangulation was used to facilitate thevalidation of the data. Content analysis was employed to analyze qualitative data. Theparticipants have passed the training from the course on 100 hours integrating nursingknowledge for the elderly caregiver. This course objective was to produced leaders for theelderly caregivers, in order to be volunteers for health promotion in low-income communityor as an extra income for elderly caregiver and used as a way to help society by having ahealth teaching.The finding showed that 8 participants were female, aged between 23-45 years, wereemployed as daily employees in public health centers, daily income was 300 baht, averageannual income was between 50,000 - 70,000 Baht/year. They want to develop more asprofessionals, create an additional income. The experience after the training found that thetrainers gained of knowledge and ability in basic elderly health care with common problems,techniques of communication for health care, nutrition for the elderly, health care inaccordance with Thai traditional medicine and alternative medicine, ethics for the elderlycaregivers and related laws. All participants increased in careers for the elderly caregivers onholidays, healthy promotion activity such as nutrition for the elderly, fall prevention, healthyfood cooking for selling, massage and created exercise health promotion activities for theelderly in the community. At the same time that some of the activities can be used to gain agood extra income, it also provides knowledge on health care for the elderly in thecommunity as well.The transferring of knowledge about health care for the elderly in urban poorcommunities was necessary, it is the way to strengthen the community in elderly healthcare.This is an important public health responsibility. This study created a model to transfer thehealth care of the elderly to the community. At the same time, they can become professionals.This will help the elderly to have a good quality of life and live in Thai society with valueand dignity.

EFFECTS OF APPLIED RUM KLONG YAO PROGRAM ON PHYSICAL FITNESS IN NURSING STUDENTS

Oranuch Chaopreecha — 2019-11-06

This study was a quasi-experimental research that aims to study the effects of applied Rum KlongYao on Physical Fitness in Nursing students. The sample used in this study were nursing students in Bangkok. There were a sample of 30 student nurses with 19-25 years old and selected by purposive random sampling.
The instrument of this study were 1) Applied Rum Klong – yao program. 2) Physical fitness test which was constructed by Supitr Samahito, et.al (2013).
The sample group was test by Physical fitness test and led into exercise applied Rum Klong – yao program for 8 weeks. The statistics for data analysis were percentage, mean, standard deviation and paired t-test.
The results showed that most of the subjects were the most of nursing students ever exercise 70% and the most of regular exercise was aerobic at 80% , walking at 76.67%, running 16.67% and swimming 13.33%. The duration of each exercise more than 30 minute was 60%.
After nursing student into exercise applied Rum Klong -Yao program found that body weight, BMI, Body fat ,decrease with statistical significance at level .05. And flexibility of the back hips and legs in the back, muscle strength. Muscle endurance of legs, agility and balance of body, cardiovascular endurance were good level than before at .05.
This applied Rum Klong – yao program could enhance physical fitness. Therefore,faculty of nursing should provide exercise program for nursing students or other students in order to promote them for healthy persons.

THE STUDY OF LANG WATPATHUMWANARAM COMMUNITIES’ PROBLEMS AND NEEDS TO PROMOTE HUMAN SECURITY IN EDUCATIONAL, SOCIAL, AND CULTURAL ASPECT BY UNIVERSITY COLLABORATIVE NETWORKS

Sudpranorm Smuntavekin — 2019-11-06

The purpose of this research was to survey the problems and needs for promoting human security in educational, social, and cultural aspects of Lang WatPathumwanaran communities. The mixed method design was use in which interview the 7 communities’ leaders and 8 public health volunteers,and survey questionaires the 96 communities’ residents about problems and needs to strength their community. Data analyzed by content analysis and basic statistics.
The study findings were as follows: Firstly, The problems of this community was people’ disharmony and uncommunicated together, they ignored all routine traditional activities. The hornorable outsiders was invited to chairing experience and start with Songkran’ day activity such as: make merit and pour scented water onto elders’ relatives, then cerebrate long drump parade to outside of community. Many sponsors were invited to support money and lucky draw for the participants. Secondly, The needs of people were health assessment and elderly exercise’ campaign for health promotion, then to enhance the children’ reading improvement by the university collaborative networks. Conclusion: The university and collaborative networks play an important role to encourage community’ people in Lang WatPathumwanaran for promoting haman security in Cultural, Social and Educational aspects.

A STUDY OF THE 4th YEAR EARLY CHILDHOOD STUDENT’S SATISFACTION TOWARDS MOODLE TEACHING PROGRAM, FACULTY OF EDUCATION, SUAN SUNANDHA RAJABHAT UNIVERSITY

Chompunuj Limlertmonkol — 2019-11-06

This research is an Ouasi-Experimental research which an objective is to develop the classroom teaching, by trying to explain the use of multimedia in teaching and learning activities in the classroom. The sample used in this research are a total of 90 students who are studying in the Faculty of Education, majoring in Early Childhood Education. The researcher set one experimental group and conduct the research through the same group via the preexperimental and post-experimental method (Pre-test and Post-test) to compare the student learning achievement before and after the test. The tool used in this research is a questionnaire which design to study the satisfaction of the students towards the multimedia teaching-oriented The result of the research indicated that student learning achievement by using multimedia teaching-oriented, the overall average score from the post-test achievement is at a high level. The turn out figures indicated that the student-centered teaching program should be developed as more teaching techniques by using technology and mixed media to improve the studying, so learners can be more interactive with the classroom. Moreover, teachers should have a more diverse teaching process or using the mixed teaching and learning such as a lectured classroom along with learning activities, such as by playing games, a lectured classroom along with group discussion as well as a lectured classroom in parallel with demonstration and practices, for example. The satisfaction in using multimedia as a teaching tools in order to increase student achievement, the average score’s results shown at a high level ( = 4.28). When considering each aspect, the researcher found that the highest aspect was in terms of teaching and learning management with this multimedia teaching method as well as the activity on the learning process, the student’s satisfaction rate shown at high level of ( = 4.65), which is considered as very satisfied. Most students are interested in the activities in classroom, more than the traditional teaching which is using the only lecture method in classroom and they are more interested in the use of new techniques or new processes in order to experience the learning by coaching which can provide students with a good range of attitude and develop student cognition thinking that will lead to an improvement of student’s learning achievement. The use of new techniques or methods of teaching is considered a learning activity that can help develop teaching and learning to enhance student achievement. Furthermore, it also allows students to increase their learning process, increase their interpersonal skills and increase their assertiveness including the generosity and skills of living happily in their society accordingly.

THE STUDY OF RESEARCH COMPETENCY OF PROFESSORS OF THE FACULTY OF EDUCATION IN RAJABHAT UNIVERSITY OF RATTANAKOSIN GROUP

Kannika Bhiromrat — 2019-11-06

The purpose of this research was to study the research competencies of professors of the Faculty of Education in University of Rattanakosin group. The sample group of this research is 166 professors from the Faculty of Education from Rajabhat University in the Rattanakosin group, which is Chandrakasem Rajabhat University, Thonburi Rajabhat University, Bansomdejchaophraya Rajabhat University, Phranakhon Rajabhat University And Suan Sunandha Rajabhat University. The instrument used in this research were the 5-level estimation scale questionnaire with the reliability of 0.748 and the statistics used for data analysis are mean and standard deviation. The research found that the professor of Faculty of Education in The university of Rattanakosin group has overall research competency at a high level. When considering each performance, it was found that the basic knowledge of research, research skills and the attitude towards research has a high level of competency.

THE STEM LEARNING EXPERIENCE IN EARLY CHILDHOOD EDUCATION OF PRE-SERVICE TEACHER

Asst. Prof. Sirimanee Banjong — 2019-11-06

This research on the STEM learning experience in early childhood education of preservice teacher focusing on the mixed method research which is aimed to study the status and problems of organizing the STEM learning experience in early childhood education of preservice teachers and to study the ability of pre-service teacher in organizing a STEM learning experience in early childhood education. The sample group used in this research is the 5th year pre-service teacher majoring in early childhood education, who teaching at Kindergarten in the academic year 2018 (N=50) through cluster random sampling. The tools used in the research were questionnaires of the STEM learning experience in early childhood education of pre-service teachers and the questionnaires of the ability in organizing the STEM learning experience in early childhood education of pre-service teachers with values corresponding to the purpose and appropriateness of the content, with the index of congruence (IOC) valued between 0.80-1.00. The data was collected in year 2018 by using SPSS program to analyze the data. The statistics used in this data analysis are mean and standard deviation. The results of the research were as follows:1) The status and problem of STEM learning experience in early childhood education of pre-service teacher were at good level ( = 3.53, S.D.=0.85). 2) The pre-service teachers’ ability to manage and organizing the STEM learning experiences in early childhood education were also at good level ( =3.94, S.D.= 0.68).

FACTORS AFFECTING DECISION MAKING TO STUDY MATHEMATICS MAJOR OF STUDENTS AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Poonyapon Chanfoy — 2019-11-06

This research found that Factors, which affect students’ making decision to study in mathematics major at Suan Sunandha Rajabhat University, depend on factors as follows, curriculums, students’ interest, admission fee, parents’ aim, experience and degree of lecturers, and most students who finished from the mathematics major were able to pass the selected examination to be government officers.

THE DEVELOPMENT OF LEARNING ACHIEVEMENT ON THE CONFLICTS OF THE 20th CENTURY FOR THE LOWER SECONDARY SCHOOL STUDENTS’ CLASS 3/14 (GRADE 9) AT BANGKAPI SCHOOL THROUGH THE CREATIVE TEACHING MODEL AS A BASE WITH INFOGRAPHICS

Weerapot Rattanawarn — 2019-11-06

The purpose of this research was to evaluate the effect of the Creative teaching model (CBL) on improving the learning achievement of students on the topic of the conflicts of the 20th century. For that purpose, the authors have used the creative teaching model as a base (CBL) with infographics. The target group used in the research was 17 the lower secondary school students’ class 3/14 from Bangkapi School who were currently studying in the 2nd semester of the 2018 academic year. The students were selected by the Purposive Selection method on the basis that they had not met the required criteria on the topic mentioned above. The instruments used in the research consisted of 1) the plan for learning about conflicts in the 20th century by using the creative teaching model as a basis with Infographics and 2) the learning achievement test. The data analysis used statistics such as percentage, mean and standard deviation (S.D.) The research found that the learning achievement of the students after studying with the designated learning plans about the conflicts in the 20th century had improved thus showing scores before and after the research as follows; before class ( X = 9.88, S.D. = 2.67) and after class ( X = 20.89, S.D. = 3.34).

A STUDY OF ABILITY IN CRITICAL THINKING SKILLS USING PROBLEM-BASED LEARNING OF STUDENTS IN FACULTY OF EDUCATION, SUAN SUNANDHA RAJABHAT UNIVERSITY

Suphanwadee Waiyaroop — 2019-11-06

The purpose of this research was to study the critical thinking skills of the first-year students at Suan Sunandha Rajabhat University, by using problem-based learning management and also to compare the ability of critical thinking skills of the first-year students at Suan Sunandha Rajabhat University before and after using problem-based learning management as a whole and as in each aspect. The sample group used in this research is all the first-year students who are studying in the Faculty of Education, majoring in Early Childhood Education and are enrolled in language courses and literacy for preschool children in the academic year 2018, 75 students were selected specifically. The content of this research is related to critical thinking skills and problem-based learning management. The tools used in the research are learning management plans and the ability of critical thinking skills assessment test which was conducted before and after the experimental. The data were analyzed by using means, average and standard deviation. The result of the research indicated that the Problem-based learning management can develop students' critical thinking skills, moreover students has higher critical thinking skills after implementing the problem-based learning management at an average score. Referred to the ability of critical thinking assessment test after the experiment, the results were higher than before the experiment with an average of 16.14 that considered at a high level. And the standard deviation was 1.33 which is higher than the pre-test score with a mean of 7.04 at a low level and the standard deviation equal to 1.09 respectively. And when considering each aspect, it was found that every aspect had the level of competency, critical thinking skills after the experiment higher than before the experiment at all levels in every aspect. In the aspect of the capability of judging the data, the results of post-test shown at the highest level. Furthermore, in the capability in defining the definition aspect, the results of post-test shown at the lowest level.

EFFECTS OF SIX THINKING HATS AND CONTEXT CLUE STRATEGIES ON ANALYTICAL READING PRACTICES

Tasanee Satthapong — 2019-11-06

This research aims (1) to study the problem and the causes of students (2) to study the effectiveness of the learning method by using six thinking hats with context clue strategies (3) to study the development of analytical reading ability of students. The target group of the research were 6 secondary students of Demonstration School of Suan Sunandha Rajabhat University, which investigates the problem condition while practicing the teacher profession. The research methodology was divided into 3 phases; Phase 1 analyze problems in the classroom, Phase 2 develops innovation, and Phase 3 implementation. The tools used in the research were 1) lesson plans based on six thinking hats with context clue strategies with skill training and 2) analytical reading tests. The research findings were as follows: 1) The most problematic condition of the study was the identification of the importance and detail of supporting information from the reading of 12.2%. 2) The innovation used in problem solving is the learning management using the six thinking hats with prediction strategies. The results of the consistency check of the innovation by the experts found that the innovation is suitable 1.00 for use in solving the problem of analytical reading ability. 3) The average score of analytical reading ability highter than before.The results showed that the number of students passing the criterion was 66.66%. The percentage was 70, 66.67, 76.67, 73.34, 80 and 80 respectively.

THE PRIVATE ARCHITECTURAL HERITAGE RENOVATION WAS CREATED TO THE NEW TOURIST ATTRACTION CASE STUDY “LHONG 1919, 19TH CENTURY CHINESE MANSION” BANGKOK THAILAND

Supakit Mulpramook — 2019-11-06

This paper tries to focus on the renovation conceptual design to turn the old private architectural heritage to the public mixed-use space and create a new tourist attraction. There are many reasons to renovate the significance architectural heritage and one among the others is a tourism attraction purpose. Lhong 1919 Bangkok, a 19th century Chinese mansion, is a good example that has been fully renovated and opened as a tourist attraction. It mixes Bangkok heritage with shopping, dining and lots of interesting photo opportunities – it ticks all the boxes for a fun day out in Bangkok. The center point of this old Chinese manor is the large shrine to Mazu, the Chinese goddess of seafarers. The air is heavy with the scent of incense and smoke and many people will kneel to say a prayer. As you walk around the courtyard and rooms, you will be able to see period fixtures and artefacts displayed for visitors to see. In parts, it feels a little like a theme park recreation of what a 19th century Chinese mansion should be, but it’s still wildly popular with locals and visitors. The Wang Lee family, an old Thai Chinese family, has transformed the original pier buildings into a shopping, entertainment, live stage and restaurant complex. Many original features have been preserved, and Lhong 1919 has a lot of regular events attracting mainly the locals, and transformed to the new tourist attraction on the left bank of Choa Praya River.

THE STUDY OF MARKETING MIX (7Ps) AFFECT TO TOURISTS’ EXPECTATION AT PHO TEMPLE, BANGKOK, THAILAND

Rumpapak Luekveerawattana — 2019-11-06

This study aims to explore marketing mix (7Ps) affect to tourists ’expectation at Pho temple, Bangkok. Sample size was 400 tourists who visited the temple. A researcher uses a convenience sampling. The data was analyzed by descriptive statistics as frequency, percentage, mean, and standard deviation. Hypothesis testing was linear regression to test an effect of dependent and independence variables. The research results found that most of the samples were females 222 (55.5%) males 178 (44.5%). More than half of the samples aged between 18-30 years old 271( 67.8%), 31- 43 years old 96 (24.0%) and higher than 44 years old 33 (8.2%). Most of the samples were lower than Bachelor Degree 205 (51.2%) , Bachelor Degree 148( 37.0%), and higher than Bachelor Degree 47 (11.8%). For occupation, there were students 171 (42.8%), others 70(17.5%), employee 65 (16.2.%), business owner 54(13.5), and government official 40(10.0%). Furthermore, product, price, promotion, process, physical evidences can affect tourists’ expectation at statistically significant level of 0.05. In order to increase tourists’ expectation of cultural tourism attraction , the researcher recommended that stakeholders of the tourism site should concern about physical evidence as environment surrounding the site or cultural atmosphere.

THAI THERAVADA REGULATION’S INFLUENCES ON TEXTILE DESIGN

Tuenta Pornmuttawarong — 2019-11-06

This research aims to study on uniqueness of practices for enlightenment in Theravada Buddhism and to study on design of printed fabric patterns based on uniqueness of practices of Theravada Buddhism. The research methodology was a qualitative research and primary data were obtained from a field study whereas secondary data were obtained from some related books. Data were collected for analyzing on appearance, colors, and patterns. The results revealed that the format of practices of Theravada Buddhism was methodical and traditional integrated with the principle of nature as well as simple and harmonious leading to creative printed fabric patterns design inspired by uniqueness of practices of Theravada Buddhism. In addition, this study also built the guidelines of contemporary product design helping to improve popularity of utilization appropriately.

FINANCIAL STABILITY SAVINGS PATTERNS TO MANAGE HOUSEHOLD DEBT FOR DIGITAL ECONOMY OF LOCAL THAILAND

Krisada Sungkhamanee — 2019-11-06

The objectives of saving potential for our country financial stability were to study the potential of household saving in usual lifestyle and to educate the suitable saving knowledge and create the useful handout for the Thai savers monetary future planning in local Thailand Phatthalung province. For quantitative research technique, the results from 400 sampling savers revealed that they were well-educated, having upper medium to high revenue and had average saving rate between 35 – 40 % of their income. Their main purpose of saving was for spending in the end of life period. As for the pattern of savings / investment they approached to the commercial bank, purchase the lottery 3 years from Government Saving Bank and invest in life insurance policies more than invest in financial assets in The Stock Exchange of Thailand because of the household savers understood the lump sum risk from SET and they did not want to face with risky movement. For qualitative research technique by an in-depth interview with 15 savers showed their vision that “SAVING” for life was a must for everyone. The highest proportion of savings was distributed to deposit in commercial bank, deposit in their office saving co-operation and invest in life insurance policies. As for the high income household or the new family was allocated to the investment in landed property and sometimes in valuable stones and the bullion and the new discovery is perennial plant in the way of agriculture life is a value added for their real estate in the theme of saving pattern.

CUSTOMER SATISFACTION AND REPURCHASE INTENTION TOWARD LOW COST AIRLINES IN THAILAND

Yananda Siraphatthada — 2019-11-06

The objectives of this study are to study the factors influencing repurchase intention of the customer satisfaction and repurchase intention of the customer s who use the services of low cost airlines to study the relationship. The characteristic of Low Fare service which possibly presents ample opportunities for customers to easily switch their purchase intention to others. Therefore, it is important for the service provider to learn how to retain or to prevent their existing customers from switching their purchase to other service providers in the highly competitive area. The research studied only the low cost airlines customer s from the respondents who were customers in Thai low cost airlines at Donmeung Airport and Suvarnabhumi Airport-BKK. The data was collected from 440 copies of questionnaires. For quantitative research, For the qualitative research, 15 in-depth qualitative interviews were carried out, and conformed to research’s hypothesis and quantitative research for more credible information. A confirmatory factor analysis was conducted with two independent constructs, customer satisfaction and repurchase intention, showed that two constructs fitted well with the empirical data. And, a structural equation model utilizing the data as observed variables and the constructs as latent variables produced a model that showed the impact of customer satisfaction and repurchase intention. The major hypothesis, customer satisfaction was found to have a strong influence on repurchase intentions. The correlational value pointed out that that customer's satisfaction and customer's loyalty greatly affect each other, followed by service quality and customer's satisfaction. The least influential variable was between price and customer's satisfaction and loyalty. Thus, the investigation indicates that the casual correlation of customer's satisfaction and loyalty is largely interlinked. The local LCA should aims to develop their satisfaction through passenger's satisfied service quality, mainly via responsiveness quality.. Airlines can utilize these findings to design effective customer satisfaction strategies to increase their profitability.

THE LANGUAGE NEEDS ANALYSIS ON ENGLISH SPEAKING SKILL OF THE ADMISTRATIVE CLERKS IN A RAJABHAT UNIVERSITY IN BANGKOK

Duangkamol Thitivesa — 2019-11-06

Administrative clerks play a crucial role as the main coordinators in organizations. Communicative skills, speaking in particularly, was crucial for their career. The purposes of the study were to explore communicative situations, in which English speaking was employed as part of their work performance, to investigate their English-speaking problems and needs for the skill improvement, and to determine the scope of topic for developing administrative clerks’ English speaking skill for administrative work. The sampling groups included administrative clerks working for deans in the faculties of Education in a Rajabhat Universities. The sampling group was purposively selected based on the their responsibilities of administrative clerks. The study tool included semi-structured in-depth interviews asking the sampling group about communicative situations, in which English speaking was employed, and English-speaking problems and needs for the skill improvement. The verbal accounts of the sampling group was compared for contrast and similarity of the data elicited from the sampling group. Using more than one data set assuring the validity of the research results, the study reported that there were communicative situations in which English speaking skill was in need for work accomplishment. Problems on pronunciation, structures at sentence level, as well as conversational exchange between two or more people was reported as language area that needed attention and improvement.

KNOWLEDGE, ATTITUDE, AND RISK BEHAVIORS OF STROKE ELDERLY WITH HYPERTENSION IN KHLONG KHON, MUANG SAMUT SONGKHAM, SAMUT SONGKHRAM PROVINCE

Siriluck Jittrabiab — 2019-11-06

This research is descriptive research with the objective to study knowledge, attitude, and risk behavior on cerebrovascular disease or stroke or paralysis among elderly hypertensive patients in Khlong Khon, Muang Samut Songkham, Samut Songkhram Province. The questionnaire had been distributed across 213 patients (N = 213). Four main parts of questionnaire consisted of demographic data, knowledge, attitude, and behavioral risk on cerebrovascular disease or stroke. Descriptive statistics were applied for analysis data. The result showed that a majority participant was female (64.0%), uneducated (56%), unemployment (58%), and monthly income lower than 5,000 baht. Most of them do not have relatives such as parents or siblings. Moreover, they had been diagnosed as high blood pressure/stroke/cerebrovascular disease/paralysis. Measurement of knowledge and attitude on cerebrovascular disease/stroke revealed low knowledge and poor attitude as well as the highest percent (56% and 52%, respectively). However, their behaviours presented moderate level (48%) of risk to these particular diseases. Therefore, Health officers should encourage, promote, and contribute knowledge on disease prevention across not only the elderly group but also all ages population. As a result, elderly or risk group may raise their awareness and emphasise the serious outcome of these particular diseases, and to sustainably improve their quality of life.

HAND CREEPING ERUPTION DUE TO DOG POOP PICKUP WITH PAPER TOWEL

Duangporn Nacapunchai — 2019-11-06

Creeping eruption is a skin infection mostly caused by hookworms of dogs and cats which are common companion animals. It usually occurs appears on feet or legs from direct contact to contaminated soil or sand with classic presentation of migratory serpiginous track. The present case reported an uncommon location and transmission of hand creeping eruption that caused by picking up dog poop with paper towel. The patient is a 21-year-old Myanmese woman, a housemaid, presented with a three week of an itchy eruption and erythematous serpiginous raised tracks on her right palm. She was treated with an oral antihistamine and topical application for one week, but no improvement and the migratory tract go further. She reported her routine work was taking the dog outdoors and walking along the cement ground around the city village. She used a paper towel to pick up after her dog's poop and entrapping it in her hand for disposal. She denied to have gardening, farming, and clearing the grass. The patient was treated with oral albendazole 400 mg once daily for one week and symptoms including pruritus diminished within 2 days. The lesion showed healing signs over initial lesion with desquamation and hyperpigmentation 2 week after treatment. No further relapses occurred during the 2-months follow-up visit. This is the first report of hand creeping eruption from using paper towel to pick up dog poop without wearing disposable gloves.

EXPLORING SITUATION, PROBLEMS AND GUIDELINES FOR DEVELOPMENT OF THE UNIVERSITY BUSINESS INCUBATOR OF SUAN SUNANDHA RAJABHAT UNIVERSITY

Chutikarn Sriviboon — 2019-11-06

This research was aimed to study the problem condition and guideline for developing the University Business Incubator of Suan Sunandha Rajabhat University. It was the quantitative research by using the descriptive statistic, inferential statistic and questionnaire, and the data was analyzed by using frequency, percentage, average and standard deviation (S.D.) The data was gathered from 80 of Bureau of Assets and Income's executive, lecturer, staff and student at Suan Sunandha Rajabhat University.

The findings revealed that most of Bureau of Assets and Income's executive, lecturer, staff and student at Suan Sunandha Rajabhat University were female, at the age of 18 – 25 years old, the average income was 15,001 – 25,000 baht, with the Bachelor's degree. The problem condition and guideline for developing the University Business Incubator of Suan Sunandha Rajabhat University was in the high level in total of 5 issues; service, operational planning, administration, building and activity or project

THE MASTER PATTERN DEVELOPMENT FOR THE INVERTED TRIANGLE SHAPED FIGURES

Siratcha Samleethong — 2019-11-06

The research Master Patterns Development for Thai Women’s Wear a Case study based on The Inverted Triangle shape, includes objectives to develop and adjust patterns to be used as master patterns for women’s wear which suit sizes and figures of Thai women. The sample group was women aged between 35-59 years in Bangkok. Their figures and sizes were scrutinized, compared with female figures/body shapes following the principles of anatomy. Then, they were brought to the professional tailor for cutting, analyzing, and evaluating the appropriateness of the pattern development. The next step was creating women’s wear master patterns for women based on The Inverted Triangle shape. After the exploration of body types of Thai woman in Bangkok, worked for government sectors, private sectors, and state enterprises, the findings indicated that when compared with general standard body types in Regular size or M size, most women possessed the body types in the inverted triangle shape (51%),Regarding sizes, when compared to standard sizes, the researcher found that there were changes in some crucial parts of the samples’ bodies such as shoulders, chests, waists, and hips. Especially for hips, they are 38-40 inches as per the statistical mean and tended to increase along with ages. Such information was presented as a guideline for master pattern development based on body types and by using the principles of anatomy to resolve defects so as to get good-looking master patterns that suit wearers’ ages.

INFLUENCE OF UNIQUENESS ON LUXURY FASHION BRANDS PURCHASE INTENTION OF THE THAI PEOPLE

Kodchporn Euchukanonchai — 2019-11-06

As stated by Euromonitor International (2016), the demand of luxury brand consumption among the Thai people is increasing. They do not only mention luxury products like clothing or accessories, but also other types such as services (i.e. luxury hotel, spa and salon including exclusive cinema). The aim of this research is to explain the relationship between Thai consumer behaviour and uniqueness effect on luxury fashion brand purchase intention. This research will compare and contrast the relative theories and support the result by data collection from the sampling.

THE SELECTIONS OF THAI HANDICRAFT SOUVENIRS FOR THE NORTHERN & CENTRAL EUROPEAN TOURISTS

Somsakul Jerasilp — 2019-11-06

The purpose of this research was to study the selections of Thai handicraft souvenirs in the satisfaction of the Northern & Central European. It was divided into basic information from various documents and the field survey data with questionnaires and interviews of 650 tourists who shoped at Rattanakosin area and Bangkok City in 2018. It found that the top 3 most Thai handicraft souvenirs in accordance with the satisfaction of the Northern & Central European tourists were Thai foods and fruits, souvenirs in Thai domestic animal forms and Thai architectures and vehicles. The most satisfaction in the styles of the products was Thai classical style. Secondary was Thai country & folk style and Thai modern style, respectively. The most satisfaction with colors were natural color scheme and warm colors scheme and texture groups were smooth as silk texture, warm and soft texture, respectively. For ordinal importance in the factors of the souvenir product selection were aesthetic,Thai identity, colour tones, functions, size and weight, reasonable price, attack look products, and delicates, respectively.

LEARNING A BASIC PRACTICAL DRUM SET

Rungkiat Siriwongsuwan — 2019-11-06

This research had an objective to learn a practical drum set from study and review of literatures, documents, textbooks, and others. This research presentation required both qualitative and quantitative research methodologies so that the data received were presented by descriptive analysis through qualitative research methodology. The research was conducted in the sample group of the students at department of Music and majoring in a Drum Set, Suan Sunandha Rajchapat University for 10 persons from their practices before and after learning a basic practical drum set. The result was found that an achievement after learning was higher than before learning and this achievement was at an excellent level.

THE STUDY OF UPPER NORTHERN LACQUERWARE TABLEWARE PRODUCTS

Akapong Inkuer — 2019-11-06

The objective of this research is 1) To study and analyze the physical characteristics and the process of producing lacquer ware in the northern region. 2) To study and analyze the cultural traditions related to the lacquer ware of the northern region. 3) To design tableware products from the study of northern lacquerware. This study is an integrated research, both qualitative and quantitative. This research is divided into 3 steps as follows: Step 1.) Data collection of lacquerware in the upper north, step 2.) An analysis of data for design, and Step 3.) Product design of tableware number 7. The results of the research are as follows: 1.) Study and analysis of image and production process of lacquerware in the upper northern region. The internal structure is fabricated using weaves and coils, made from hammered bamboo and turning using real wood coating and decorating bring rubber-hair and chad powder to get red color. The decorative pattern that is written on the northern northern lacquerware, the pattern used from the local area of each area 2.) Traditions and culture related to the northern northern lacquerware. There are 3 traditions. Khantok tradition which put food on the lacquerware (Khan Toke) to bring out a party in the wedding ceremony, will bring important items in the ceremonies in the lacquerware (new fabric chest, bowl) and various rituals using lacquerware to put the things in the ceremony. 3.) Product design on the tableware, including coasters, teacups, coasters, toothpick holders, vases and candles in the section. The colors, patterns and shapes that are designed will be more contemporary. Lacquerware, Upper North, there is an interesting production process by forming with natural materials that can be found locally and decorated with ancient Lanna motifs that are unique from the local area. By designing the shape from the study and analysis to make the product more contemporary, beautiful and exotic

A GUIDELINE FOR ACCOMMODATION BUSINESS DEVELOPMENT IN PHETCHABURI PROVINCE IN PREPARATION FOR FORMULATING A SERVICE STANDARD FOR SENIOR TOURIST GROUPS

Benjaporn Yaemjamuang — 2019-11-06

The study of a Guideline for Accommodation Business Development in Phetchaburi Province in Preparation for Formulating a Service Standard for Senior Tourist Groups, is aimed to 1) assess the potential of accommodation business development in Phetchaburi Province for senior tourist groups; 2) measure behaviors and needs of tourists towards accommodation business development in Phetchaburi Province for senior tourist groups; and 3) evaluate the guideline for accommodation business development in Phetchaburi Province to correspond to the needs of senior tourist groups. The sampling respondents were 400 senior tourists traveling and staying overnight in Phetchaburi Province whereby the coincident sampling technique was used, and the research instrument was a questionnaire. The value of the questionnaire reliability was 0.891. The deployed analytical statistics was namely frequency, percentage, average, deviation standard and analysis of different values between variables. The study result was found that 1) The potential of accommodation business in Phetchaburi Province revealed the overall mean value at the moderate level, while the potential of environmental and facilitating business was at the top level of mean value, followed by the management respectively. 2) The seniors traveling around and staying overnights in Phetchaburi areas, preferred to travel by private cars and tourist coaches. They spent one or two nights in Phetchaburi mostly on public holidays and weekends. The accommodation rates ranging from 501-1,000 Baht which were affordable, while the accommodations were easily accessible and adequate for the seniors’ needs. It was also found that the needs of the senior tourist groups towards the accommodation business in Phetchaburi areas, were generally at the top level. When considered each aspect, it was shown that the top aspect needed by the seniors, was management, followed by environmental and facilitating, and services respectively. 3) The guideline for accommodation business in Phetchaburi areas, had to be improved in terms of provision of qualified service providers for the seniors; an Updated Elder Services Guide Info in written form; household remedies and quality sets of nursing/first aids kits. Moreover, it was necessary to have such humble and polite service providers for the senior tourists including standard handrails and direction signs indicating all of the elderly’s facilities.

FACTORS INFLUENCING THE DEVELOPMENT OF AUTOMOTIVE PARTS’ MAKERS ON 4.0 ERA IN CHONBURI

Sopark Kulsu — 2019-11-06

The research objectives aimed to study factors influencing the development of automotive parts’ makers. The quantitative research approached by in-depth interview on factors that influenced the development of automotive parts’ makers in Chonburi, the population represented entrepreneurs who represented in automotive parts industrial estates in Chonburi. The ten of the sample were collected by purposive sampling, the research instrument represented structural in-depth interview for data collection. The data analysis was performed with the data synthesis and extract to remain issues for research answering. The finding found the development of entrepreneurship of automotive parts in Chonburi should develop in product development according to the market's needs, performance development in the international market, products design, capital management and personnel development in knowledge and skills including supporting the social enterprises.

MODEL OF DEVELOPMENT ON LIFE QUALITY OF ELDER JUNIOR GOVERNMENT OFFICERS IN MINISTRY OF DEFENSE

Wimonkarn Chamchoy — 2019-11-06

The research objective aimed to study factors influencing on development of life quality of the elder junior government officers in Ministry of Defense. The researcher examined factors that benefited to the elder junior government officers in Ministry of Defense. The qualitative research approached by in-depth interview and group discussion, the population consisted of the elder junior and non-commissioned officers who were the head of government agencies. The 30 samples were selected by purposive sampling through the constructed questionnaire and group interview, data analysis was obtained by synthesis and extraction to remain crucial issues for research answering. The research finding found the development on life quality of the elder junior government officers should be performed in the period of preparing for retirement; the finding discovered four aspects of life quality development in the area as following 1) economic 2) social 3) private and 4) workplace.

EFFICIENCY DEVELOPMENT OF PUBLIC ADMINISTRATION IN GOVERNMENT AGENCIES

Natnaporn Aeknarajindawat — 2019-11-06

The research objective aimed to study the efficiency development of public administration in government agencies, the crucial variables represented elements of public administration, roles and administrators’ authorities that led to the development of efficiency in government agencies. The qualitative research approached by in-depth and group interviews, the population represented leaders in government agencies of Ministry of Interior and 30 samples were classified by selective sampling and the questionnaire as the research instrument. The data collection was obtained by appointment with in-depth and group interviews, extracted and synthesized the relevant data to provide conclusions and research answering. The research finding found the efficiency of government agencies focused on the efficient service with accepted quality by service recipients, seamless overall development and prioritized the digital service development. The system development facilitated government services to enable all groups with easily access, convenience and transparent and without restriction on time, space and group of people, as well as applying digital technology to increase efficiency and reducing expenses of people that consisted of five important aspects.

ANALYSIS OF WICKERWORK PRODUCTION PROCESSES FOR LABOR DEVELOPMENT IN PRODUCTION PROCESSES

Akapong Inkuer — 2019-11-06

The purpose of this research is to 1. Analysis of the production process of basketry production. Meticulous handicrafts. 2. Development of labor force in the production process with full efficiency. By using samples which are Pranee Handicraft Group Chang Buri province, Thailand. The results of the study are as follows: 1. Wickerwork production process consists of important processes which are Preparation of material, weaving and maintenance of basketry conditions 2. From the analysis of the data of the production process, the wickerwork of Pranee Handicraft Group makes it possible to create a solution to the problem in the production process, which is 1) clearly dividing the duty groups in the production process 2) using certain types of work as the distinctive points in the product and 3) Use the design process to create new types of products.

THE STUDY OF WOOD CHARCOAL FOR DESIGN ODOR ABSORBING TILES

Noppadon Sangwalpetch — 2019-11-06

This research aims to analyze focusing on studying the properties of wood charcoal used in household use and Properties of tiles are an integrated research using qualitative research in analytical studies to obtain important information on the design of tiles from wood charcoal with an in-depth interview and observations from 20 experts in design marketing materials. The analysis of the properties of wood charcoal found that the odorabsorbing properties of wood charcoal have the most use with an average of 40 percent, followed by hygroscopic properties with an average value of 25 percent. According to the analysis of the type and characteristics of the tiles, it is found that in general, tiles can be divided into 6 types, namely ceramic tiles. Mosaic tiles, granito tiles, marble tiles, earthenware and glass tiles which each type have different characteristics and properties which affect the utilization in each area of use. The size of the popular tiles can be divided into 2 types, which are 8 x 8 inches, 12 x 12 inches, 13 x 13 inches, 16 x 16 inches, 24 x 24 inches, used for flooring and 8 x 8 inches 8 x 10 inches. The use of wall coverings, which the size and characteristics of the use area affect the selection of tiles which is divided into 2 types. For first type; If the area is wet, we should use the surface and small tiles. If the area that needs cleaning is easy, we should use tiles with shiny skin and large. For type 2; if it is the size of the area with a small area, we should choose light colored tiles and for large areas, we should choose dark tiles.

CONTEMPORARY SOUVENIR DESIGN TO VALUE ADDING INTO ECONOMY COMMUNITY AND DEVELOPING INTO A SCENERY TOWN IN SAKAEO

Khanin Phriwanrat — 2019-11-06

This research is a qualitative research aimed to study the basic information and woven fabric products in Sa Kaeo province to design, develop and make a prototype the products. There are 4 processes of the study of woven fabric product to value adding into economy community and developing into a scenery town in Sa Kaeo; 1. Study the tie-dye fabric background information, product design and community’s background. By using a literature review, survey, an in-depth interview of village members of Tubtim Siam 05 to explore the ways to develop the product and community’s needs. 2. Study and experiment a handicraft product in Sa Kaeo community after analyzing and interviewing community’s demand. By analyzing the results of the study in phase 1 and then experimenting and developing fabric of herbal compress ball from tie dye method. 3. Product design; designing a model. The researcher designs a tie-dye fabric for herbal compress ball and prepare to use it as a knowledge to convey to the community. 4.Convey the knowledge; convey the body of knowledge from phase 3 to village member of Tubtim Siam 05. It was found that there are 3 demands from them as follows. 1.They want to have a unique herbal compress ball for Tubtim Siam 05 community 2. There is a leftover herb after the production 3. People interested in making tie dye fabric by using color from herb. The researcher has extracted the color from community’s herb and dye both of hot and cold method. By using herbs that tend to provide the color as following; Flame flower, Eleutherine americana, Butterfly Pea, Gac, Phlai and Tumeric. With the same controlling factors; water level, herb amount, dye timing and fabric type. After the dye experiment process and move to unique pattern design for Tubtim Siam 05 community. The researcher uses a convenient tool that easy to find in the community and be able to use in tie dye process by combine two techniques in on pattern; Fold and pinch technique and tie technique to be a Tubtim Siam 05 pattern. 1. Fold the fabric into a small corner 2. Pinch the folded corner by wooden clothespin 3. Tie a wooden clothespin with rubber band to be tighter with the fabric 4. Tie another rubber band at the fabric nearby the wooden clothespin in order to design a pattern. According to the following conclusion; This Natural color extraction research has a similar process as Chanoknart Mayusoh, the pattern design from tie dye with natural color: the study only focused on category, process , tie dye fabric techniques, and the pattern design process. But there are differences in additional ingredients in this research; a color extraction method using acid and alkaline liquid to change tie dye fabric color can be used with other natural colors

A STUDY ON LEARNING ACHIEVEMENT IN STUDENT TEACHERS BY USING COOPERATIVE LEARNING MANAGEMENT WITH THE STUDENT TEAMS ACHIEVEMENT DIVISION TECHNIQUES (STAD), FACULTY OF EDUCATION, SUAN SUNANDHA RAJABHAT UNIVERSITY

Panuwat Sivaskunraj — 2019-11-06

This research on Student Teams Achievement Division Techniques is an experimental research that was conducted to compare the learning achievement in psychology courses for teachers on the first year undergraduate students of the Faculty of Education, Suan Sunandha Rajabhat University both before and after using the cooperative learning management with the STAD techniques, the samples used in this research were students of the Faculty of Education, Suan Sunandha Rajabhat University who are studying in the 1st year, academic year 2017, and the total number of sampling used was 29 persons. The instrument used in this research is through cooperative learning activities with STAD techniques, in psychology courses for teachers and through learning achievement tests. Statistics used to analyze the data were mean, standard deviation and comparing the learning achievement with the t-test statistic. Base on the research result, the researcher found that, students who studying with cooperative learning management by using STAD techniques in psychology courses for teachers, having higher learning achievement after using this learning techniques which means that there was a significant difference of learning achievement before and after the group experimental at the level of .05