INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE ICBTSBEIJING 2025

Introduction Book

2025-03-01T17:38:17+07:00

Reducing Product Damage from Handling Process in the Warehouse of Srisawat Construction Materials Store

2025-03-04T18:17:27+07:00

This research aims to analyze the factors contributing to product damage and improve processes for handling goods. A qualitative research approach is used, with a population comprising 10 warehouse staff members from Srisawat Construction Materials Store. The sample size is determined using Krejcie and Morgan's sample size table. The primary research tool is the Fishbone diagram, which aids in identifying the root causes of product damage. Following this analysis, Work Instruction (WI) is developed as a guideline for operational procedures, and a preventive maintenance plan is established for handling equipment.The findings indicate that: 1) Product damage is primarily caused by inefficient staff performance, outdated handling equipment, and the use of unsuitable handling tools. 2) The implemented improvements have led to enhanced staff performance by developing work skills, introducing rest rotations, ensuring consistent work processes, and reducing employee fatigue. The use of the Fishbone diagram to pinpoint root causes, combined with Work Instruction (WI) as a standard procedure, has proven effective. These findings can be practically applied by utilizing the Fishbone diagram to identify underlying issues and adopting Work Instruction (WI) to standardize operational procedures.

Integrative Interior Design for Rayong Hostel: A Sustainable Approach to Guest Experience and Social Interaction Spaces

2025-03-04T18:18:12+07:00

This research presents the "Rayong Hostel" interior design project aimed at promoting agricultural tourism in Rayong Province, Thailand. The project focuses on sustainable and functional design that is aligned with the local community's identity and the way of life of Rayong's farmers. The research involves a qualitative approach, including behavioral studies and interviews with villagers, tourists, and interior designers. Critical methodologies include data analysis, space utilization study, and design tools like Interaction Matrix, Bubble Diagram, and Circulation Diagram. Ten case studies of hostels, cafés, and restrooms are analyzed to understand user behavior and spatial relationships, facilitating a design concept that enhances guest experience while promoting local culture. The interior design emphasizes warmth and comfort using natural materials sourced locally, such as durian and rambutan wood, and sedge—sustainable principles, including life cycle assessment and renewable energy utilization, guide material selection. The resulting design fosters physical and mental well-being, energy efficiency, and community engagement, providing a blueprint for future sustainable design in similar contexts. The research findings also offer a model for integrating sustainable practices with cultural identity in hospitality design.

The Study of the Relationship Between the Environment of Coffee-Growing Areas and Agrotourism Experiences.

2025-03-02T18:20:02+07:00

The research on studying the relationship between coffee-growing environments and agritourism experiences aims to examine the connection between factors such as climate, altitude, topography, and coffee cultivation methods in coffee-growing areas, and the experiences of visitors engaging in agritourism. The goal is to understand the factors that influence tourism experiences and to identify ways to develop these areas to better suit agritourism. This study focuses on collecting qualitative data using a case study of coffee-growing areas in northern Thailand. The findings will provide guidance on improving coffee-growing environments to support agritourism and enhance the economic value for local communities.

GC-MS analysis of phytocomponents in the ethanolic extract of Propolis of stingless Bee

2025-03-02T18:40:35+07:00

Propolis, a resinous product derived from beehives, has been utilized in folk medicine across various cultures for over 3,000 years. Stingless bees, native pollinators of valuable medicinal plants, produce propolis as a highly adhesive, natural mixture consisting of bee secretions and plant resins. The pharmacological properties of stingless bee propolis are broad and varied, influenced by factors such as geographical location, climate, bee species, and the availability of botanical resources for foraging. The objectives of this study were twofold: first, to determine the chemical compounds present in the ethanolic extract of stingless bee propolis collected from the Community Enterprise for Stingless Bee Rearing and Propagation in Ban Khlong Don, Thailand, using gas chromatography-mass spectrometry (GC-MS); and second, to investigate the antioxidative and anti-inflammatory potential of stingless bee propolis. For GC-MS analysis, the injector temperature was set to 280 °C in splitless mode. The oven temperature was initially maintained at 60 °C for 4 minutes, increased to 150 °C at a rate of 10 °C/min for 15 minutes, and finally raised to 310 °C. Mass spectrometry parameters included a source temperature of 280 °C, transfer temperature of 150 °C, a solvent delay of 2 minutes, and a scan range of 35–500 Da, with a total GC run time of 40.5 minutes. Phytochemical compounds were identified by comparing their mass spectra with entries in the National Institute of Standards and Technology (NIST) library. Five major compounds—Ethyl oleate, Fumaric acid, (R)-(-)-14-Methyl-8-hexane-1-ol, Phenol, and Squalene—were identified, each showing significant pharmacological activities, particularly in antioxidative and anti-inflammatory responses.

Motivation and Experiential Marketing Towards Affecting Thai Tourist’s Revisit in Ranong Province.

2025-03-04T03:42:55+07:00

This research article is titled “Motivation and Experiential Marketing Towards Affecting Thai Tourist’s Revisit in Ranong Province.” This study employed accidental sampling, a form of non-probability sampling, employed mixed methods research design conducting qualitative research and using in-depth interviews with structured questionnaires in the Public Government and Private sector conducting qualitative research and using in-depth interviews with structured questionnaires in public and private, conducting quantitative research and questionnaires. The respondents used in this study were Tourist Visiting Ranong Province, Thailand a total of 400 persons. The research results are summarized as follows:
The study reveals that tourist motivation has both direct and indirect effects on experiential marketing, which in turn Affects tourist's intention to revisit Ranong Province. Key motivations for Tourist’s Visiting Ranong include interest in natural attractions, the desire to escape daily routines, and the opportunity to experience local culture. These motivations lead tourists to seek unique and memorable experiences.
The findings indicate that experiential marketing focused on creating positive impressions through activities such as hot spring bathing, nature hikes, and local food tasting enhances tourist satisfaction and fosters a sense of connection to the province. Consequently, tourists who experience activities that align with their motivations are more likely to return and recommend Ranong to others.

Research on the Application of Technology in Administrative Work Using ChatGPT for English Language Tasks

2025-03-04T07:31:26+07:00

The research titled "Application of Technology in Correspondence Work Using Chat GPT in English" examines the integration of Chat GPT technology into administrative correspondence tasks, with a focus on enhancing English language communication. This study, conducted in 2024, involved 29 administrative units at Suan Sunandha Rajabhat University. A mixed-methods approach was employed, combining quantitative analysis through Microsoft Excel and qualitative content analysis to assess staff perceptions, readiness for adoption, and challenges encountered when incorporating Chat GPT into routine workflows. The findings reveal that the majority of staff, especially female employees, exhibited a positive attitude towards the use of Chat GPT in administrative tasks. Significant improvements in work efficiency, task accuracy, and adaptability were reported, highlighting the role of Chat GPT in facilitating faster and more accurate communication. Furthermore, the study identified the importance of organizational support, including continuous training and clear strategies, in ensuring successful integration. However, challenges such as limited familiarity with AI tools and initial hesitation among staff were also noted, suggesting the need for further educational initiatives. The results underscore the potential of Chat GPT in optimizing administrative processes and its broader implications for enhancing productivity and efficiency within organizational settings.

Legal Issues of Mekong Water Allocation: The Case Study of Thailand

2025-03-04T07:37:07+07:00

This study examines the legal issues surrounding the water allocation of the Mekong River, which significantly impacts Thailand, especially regarding agriculture, fisheries, and overall water security. Data were collected and subjected to qualitative analysis via content analysis. The findings revealed significant concerns: The Mekong Agreement underscores the principle of Equitable and Reasonable Utilization (ERU), though its implementation has been a subject of contention. Upstream nations, notably China, have been criticized for prioritizing their own interests, impacting downstream nations such as Thailand. Environmental Impact Assessments (EIA) raise concerns regarding their sufficiency for large infrastructure projects, such as dams, which may result in considerable environmental and social consequences. The Mekong River Commission (MRC) faces criticism regarding its insufficient legal framework for the enforcement of comprehensive Environmental Impact Assessments (EIAs).The governance of transboundary water resources in the Mekong River involves a complex legal framework characterized by multiple regulatory layers and overlapping jurisdictions. This may result in conflicts and difficulties in coordinating efforts among the six MLC member countries. There have been requests for increased public involvement in decision-making processes concerning water allocation and infrastructure projects. The MRC has been called upon to guarantee that impacted communities are represented in these processes. The Mekong Agreement aligns with international water law; however, recommendations exist to enhance its compatibility by aligning it with global water conventions, including the UN Watercourses Convention. The legal issues underscore the necessity for enhanced frameworks and improved collaboration among MLC member countries to guarantee sustainable and equitable utilization of the Mekong River's resources.

A Study on Work Motivation among Staff at Suan Sunandha Rajabhat University

2025-03-04T14:59:18+07:00

This study examines the motivation of staff members at Suan Sunandha Rajabhat University in relation to work performance, focusing on attitudes towards development and training, and their impact on staff efficiency. The study involved 332 participants selected from 1,986 employees. Data was collected through a questionnaire and analyzed using percentage, mean, and standard deviation. Findings reveal that most respondents are female, aged over 41, with more than 10 years of experience, and earning over 30,001 baht monthly. Staff expressed high satisfaction with the work environment, particularly cleanliness and ventilation, as well as income sufficiency. They valued adequate salaries, strong relationships with supervisors who welcome input, and fair promotion based on merit. The importance of welfare benefits and job security also emerged as significant factors. These results suggest that employees desire a stable, supportive work environment, fair compensation, and strong leadership that values their contributions.

Research and Development of Public Speaking Abilities by Role Play of Grade 11 Students

2025-03-04T15:15:18+07:00

This study is a research and development project on enhancing public speaking abilities by using role-play for Thai students in grade 11. This study has two objectives: 1) to compare the public speaking abilities of grade 11 students before and after learning by role-play, and 2) to compare the public speaking abilities of grade 11 students by role-play activities to be effective according to criteria 60 and higher than before the experiment at .05 level of significance. The sample was selected from a group of 30 students in grade 11 at Saipanya School Under the Royal Patronage of Her Majesty the Queen, Bangkok, Thailand. The research was conducted between September to December 2024 and the Scoring Rubric of public speaking ability is the key instrument. The statistics used in data analysis were mean, percentage of the average, standard deviation, T-test for dependent samples.
The research results show that: 1) The ability in public speaking of grade 11 students after learning based on role - play is significantly higher than before the level of 0.05. 2) The ability in public speaking of grade 11 students after learning based on role- play had 78.15 percent improvement which higher than the criterion of 60 percent with significantly at the level of 0.05.

Muang Pattaya Tourism Logistics Management

2025-03-04T15:19:02+07:00

The objectives of this study were 1) to study the logistics situation for tourism in Pattaya Chonburi province 2) to study the satisfaction of tourists towards the components and the logistics management for tourism in Pattaya Chonburi province 3) to study the logistics management for tourism in Pattaya Chonburi province from the perspective of tourists 4) to collect data to be a guideline for the development of the logistics management for tourism in Pattaya Chonburi province. The sample group used in the research was 400 tourists in Pattaya. The tools that were used for data collection were questionnaire and statistics used for data analysis: frequency distribution, percentage, mean, standard deviation, t-test and F-test by using One-Way ANOVA. The benefit from this article can be used to improve the tourism logistics management for function and department concern.

Analysis of Key Variables Affecting Professional Success in Job Market

2025-03-04T15:20:53+07:00

The main objective of this study was to rank the important of the twenty factors that contributing to professional success in the job market. This study investigates the relative importance of various professional skills and attributes by analyzing their mean and standard deviation values. Key variables include problem-solving skills, integrity, teamwork, and others essential for personal and organizational success. Using quantitative data, this research identifies which variables are most developed among participants and examines the variability of responses, indicating areas that might need further development or reinforcement. The findings revealed that there were five important factors contributing to professional success which are problem-solving, integrity & ethics, teamwork, respected for rules, and self-improvement.

Factors Influencing Skincare Product Purchasing Behavior of Women in Bangkok Metropolitan

2025-03-04T15:24:47+07:00

This study examines the factors influencing the purchasing behavior of skincare products among women in Bangkok, focusing on the impact of demographic characteristics and marketing mix elements. A quantitative approach was employed, collecting data from 400 respondents using structured questionnaires. Multiple regression analysis revealed that demographic factors, such as age, income, and education, significantly influenced purchasing behavior, with women aged 25-34 and those with higher incomes showing a preference for premium and natural products. Marketing mix elements, particularly product quality, promotional efforts through social media and influencers, and online shopping channels, were also found to play crucial roles in consumer decision-making. The regression model accounted for 62% of the variance in purchasing behavior, highlighting the importance of both personal and marketing factors. These findings provide actionable insights for businesses to design targeted strategies, emphasizing product innovation, value-driven pricing, and digital marketing to meet evolving consumer preferences and maintain competitiveness in the skincare industry.

Vocabulary Patterns in Core Values of Digital Marketing Companies

2025-03-04T16:01:09+07:00

This research examines vocabulary patterns in the core values and naming conventions of digital marketing companies. It classifies the English vocabulary used in core values and analyzes the compound nouns in company names, providing insights into linguistic trends in the industry. The study found a high frequency of nouns, verbs, and adjectives in the core values of digital marketing companies. Among 2,824 observed words, nouns were the most frequent (1,476 occurrences, 52.27%), followed by verbs (905 occurrences, 32.05%) and adjectives (443 occurrences, 15.69%). The top 20 most frequently used words included "clients" (64), "work" (57), and "teams" (51), with other common terms such as "value," "result," "business," and "goal," emphasizing collaboration, customer focus, and performance-driven strategies.
The analysis of company names identified five patterns of compound nouns. Group 1 starts with a noun (e.g., "Power Digital"). Group 2 begins with verbs (e.g., "Ignite Visibility"). Group 3 features adjectives preceding nouns (e.g.,"Disruptive Advertising"). Group 4 includes names starting with numbers or particles (e.g.,"1UP Digital Marketing"). Group 5 comprises abbreviations, acronyms, and affixes (e.g., "Elevat-o-n" and "SEM").
These findings demonstrate how linguistic choices in core values and names reflect digital marketing’s emphasis on innovation, teamwork, and customer engagement, providing useful insights for branding and communication strategies.

Enhancing English Reading Comprehension through Active Learning: An Analysis of Student Outcomes and Satisfaction

2025-03-04T16:03:28+07:00

This research aimed to compare students’ English reading comprehension before and after an intervention involving active learning activities and to investigate students’ satisfaction with these activities. The participants were twenty-five ninth-grade students, purposely selected based on prior academic performance and behavior indicating desirable characteristics. The research tools included detailed lesson plans with innovative active learning activities, a reading comprehension test, and a satisfaction questionnaire. The findings showed that students’ English reading comprehension significantly improved after participating in the active learning activities, with higher scores compared to their pre-intervention results. Additionally, students’ satisfaction with the active learning activities was high. Students expressed positive feedback, noting that the activities increased engagement and effectively developed their reading skills. These results indicate that proactive learning approaches not only improve academic performance but also foster active participation and skill development.

An Evaluation of Service User Satisfaction with Activities and Services in the English Training Program for Undergraduate Students: A Case Study of the Language Institute, Suan Sunandha Rajabhat University, Fiscal Year 2024

2025-03-04T16:05:23+07:00

This study investigates the level of satisfaction among undergraduate students at Suan Sunandha Rajabhat University regarding the quality of activities and services provided in the university's English training program. This program was designed by the Language Institute to equip students with essential language skills necessary for academic and professional success in a globalized world. The research evaluates various aspects of the program, including instructional quality, support services, faculty expertise, facilities, and curriculum content. Data collection was conducted through surveys and analyzed using descriptive and inferential statistics to understand factors affecting student satisfaction. The findings reveal high satisfaction levels in instructional clarity and faculty support, suggesting that these areas significantly contribute to students’ language development and confidence. Based on these findings, the study offers recommendations to further enhance program effectiveness and better meet students' needs.

Thai Music Composition: Rongngeng Andaman

2025-03-04T16:12:38+07:00

The research on The Creation of Thai Music: The Rong Ngeng Andaman Song has the following objectives: 1) to study the principles of composition for the new piece of music, and2) to the piece a Rong Ngeng Andaman. This research project using Thai musical arrangement principles. The research methodology conducting by interviews and surveys with the experts person that will inform the creation of the Rong Ngeng Andaman.The creation of the Rong Ngeng song is a fusion of Thai and Chinese musical instruments. The composer applies Thai music composition principles, focusing on structure,rhythm, and folk style. The composition primarily uses the rhythms of Joget and Inang. The Saw Duang (Thai fiddle) plays the main melody in five introductory sections (Intro 1 to Intro 5) using a special Western technique known as vibrato. The Guzheng plays the main melodyin the Hokkien Chinese section, while the Erhu performs the main melody in the Peranakan section, each instrument playing style.

Service Marketing Mix and Psychological Factors Affecting Purchase Decisions for Ready-to-Eat Dog Food Among Dog Owners in Bangkok

2025-03-04T16:15:37+07:00

The pet food industry has witnessed remarkable growth worldwide, including in Thailand, as the trend of pet humanization continues to influence consumer behavior. The objectives of this research were to 1) To examine the influence of the service marketing mix and psychological factors on purchasing behaviors for ready-to-eat dog food among dog owners in Bangkok; and 2) To study the affecting of the service marketing mix (7Ps) and psychological factors on the purchase decisions of ready-to-eat dog food among dog owners in Bangkok. The research employed a quantitative approach. A structured questionnaire was designed as the primary data collection tool, distributed to a sample of 400 dog owners selected through convenience and purposive sampling. The findings revealed that the service marketing mix elements, Product had the highest influence purchase decisions, followed by Price, and Promotion. For the psychological factors, Motivation had the highest influence on purchase decisions, followed by Lifestyle. While People, Process, Physical Evidence, and Attitudes had not influence on purchase decisions. These insights provide actionable strategies for businesses in the pet food industry to refine an integrated approach, combining service marketing principles with consumer psychology, to effectively address the dynamic demands of the urban pet care market.

The Role of Puyo Subdistrict Administrative Organization in Managing Village Water Supply Issues: A Case Study of Kok Sue Da Village, Puyo Subdistrict, Su-ngai Kolok District, Narathiwat Province

2025-03-04T16:18:04+07:00

This article aims to 1) analyze the role and responsibilities of the Puyo Subdistrict Administrative Organization (SAO) in managing the water supply issues of Kok Sue Da Village, 2) identify problems and obstacles in the SAO's management of the water supply, and 3) propose guidelines for improving the management of village water supply systems. This is a qualitative study using semi-structured interviews, document reviews, observation, and data collection from 10 key informants, including SAO executives and local residents. The data was analyzed using inductive summary analysis. The research found that the Puyo SAO plays a key role in managing the village water supply system, including establishing village committees, allocating budgets, and fostering cooperation among relevant agencies. However, several issues were identified: the village water committee lacked a clear structure, and the budget allocated for water supply management was insufficient to address the problems. Additionally, residents disposed of waste in water sources, causing debris to clog the water pump, which reduced pumping efficiency. The water also became contaminated with waste-related pollutants, resulting in cloudy and red-colored water. The study proposes several recommendations: strengthening the infrastructure of the water supply system, clarifying the structure and responsibilities of the village water committee, ensuring adequate budget allocation for water management, and engaging local communities in discussing water supply issues and solutions.

Antioxidant Activity and Cytotoxicity Against HepG2 Liver Cancer Cells in vitro of Phitsawat, a Thai Traditional Medicine Formula

2025-03-04T16:29:05+07:00

This study aimed to analyze the chemical composition, antioxidant activity, and cytotoxicity against HepG2 liver cancer cells of the Thai Traditional medicine formula Phitsawat. Phitsawat extract demonstrated antioxidant capacity in DPPH, ABTS, and FRAP assays, although lower than the positive control Trolox. The ethanol extract of the sample had a total phenolic content (TPC) of 39.65 ± 0.39 mg GAE/g extract, a total flavonoid content (TFC) of 9.96 ± 0.19 mg QE/g extract, and a total tannin content (TTC) of 39.43 ± 2.98 mg TAE/g extract. Phytochemical analysis revealed the presence of cannabinoids, monoterpenes, sesquiterpenes, and phytosterols. The extract exhibited a concentration-dependent inhibitory effect on HepG2 cell proliferation, with significant cytotoxicity observed at 10 μg/mL. Microscopic evaluation showed that the extract caused morphological changes in HepG2 cells, including cell rounding, shrinkage, and loss of attachment. These findings provide fundamental data on the phytochemical profile and anti-cancer potential of the Phitsawat herbal formula, supporting its further development as an effective and safe Thai traditional medicine.

Attitudes and Behavior in Watching Thai Animation of Thai People

2025-03-04T16:31:07+07:00

The purpose of this study aimed to examine the attitudes and behaviors of Thai people in watching animated films, as well as to study the relationship between their attitudes and behaviors in watching Thai animated films of Thai people. The research was conducted using a quantitative approach with an exploratory research methodology. A questionnaire was utilized as the primary tool for data collection, targeting a total of 200 participants aged 18-35 years residing in the Bangkok area. The sample was randomly selected from four districts, with 50 respondents from each district, and the collected data was analyzed accordingly.
The results showed that majority of respondents had watched movies, accounting for 98.0 percent. The Thai animated film "Khan Kluay" was the most favorite of the sample, accounting for 27.3 percent, with the majority of the viewing channels being streaming channels, accounting for 30.4 percent. Participants rated Thai animated film as the most impactful and worthy of development and promotion, with an average of 4.37.
The hypothesis testing results indicated that differences in personal factors, such as gender and age, resulted in statistically significant differences in attitudes towards Thai animated films at 0.05

Evaluating the Effectiveness of an Online Training Course on 'English for High-Quality Customer Service' for Undergraduate Students at Suan Sunandha Rajabhat University

2025-03-04T16:33:05+07:00

This study assesses the effectiveness of an online training course titled "English for High-Quality Customer Service" for undergraduate students at Suan Sunandha Rajabhat University. The course aims to improve students' English communication skills and customer service abilities. A sample of 50 students participated, and data were collected through content and instructional method analysis, alongside satisfaction surveys to evaluate the course's impact on practical skills. Results indicate that the course meets student and industry needs by developing essential customer service skills. Findings show an increase in English communication scores from 65% to 85% post-training, with a high satisfaction rating of 4.2 out of 5. Additionally, students improved in complaint handling and problem-solving, with scores rising from 60% to 80%. Confidence in real-world English usage increased from 3.5 to 4.4 out of 5, and 75% of participants reported applying their skills effectively in real work. Recommendations include updating content to align with industry trends, adding practical exercises, increasing instructor support, and developing diverse assessment tools to enhance skill evaluation.

The Myth of Communicating Wealth through Lottery Tickets that affect People in Thai Society in Bangkok and Surrounding Areas

2025-03-04T16:36:51+07:00

This study focuses on examining the myths of wealth communication associated with purchasing lottery tickets, influenced by mass media in Thai society. The research explores the illusion of wealth created by winning the lottery and its subsequent social impacts. It encompasses the attitudes and purchasing behaviors of individuals regarding seeking wealth through luck, as well as an analysis of the content and communication channels utilized by mass media to instill hope in consumers.
The qualitative research approach employed content analysis of news stories related to lotteries and the communication channels used to disseminate lottery news through popular mass media, including television and newspapers, over the past three years. The findings reveal that lottery-related content in mass media plays a significant role in sparking interest and motivating people to buy lottery tickets. The content often includes compelling elements such as stories of lottery winners, the portrayal of instant success, suggestions offered through online platforms, and the use of visuals and text that evoke emotions.
Regarding communication channels, the dissemination of lottery-related news is divided into three phases: pre-draw, during the draw, and post-draw. These phases utilize various communication channels, such as television broadcasts of the draws, news reports, online media, and advertisements that significantly influence consumer access to information.
Interviews with lottery ticket buyers in Bangkok and its surrounding areas were conducted to investigate attitudes and beliefs regarding wealth accumulation through lottery purchases. The research findings indicate that people often perceive buying lottery tickets as an investment that could lead to wealth, despite the low odds of winning. Communication through mass media fosters myths and values that lead individuals to believe that lotteries are a viable means of transforming their lives.
The societal impact of these myths includes overspending behaviors and potential gambling issues in the future. The study suggests raising awareness about effective financial management and implementing stricter regulations on lottery advertising to prevent the creation of myths that could negatively affect spending behaviors in society.

Production of Activated Carbon from Waste Bamboo Biochar by Zinc Sulphate Activation

2025-03-04T16:43:18+07:00

This study aimed to produce the activated carbon from agricultural waste which were bamboo scraps in order to promote agricultural waste utilization in community. In this study, bamboo biochar was prepared in conventional furnace. Then activated carbons were produced from bamboo biochar by chemical activation with zinc sulphate (ZnSO4) at 500 °C under anaerobic condition and their absorption capacity was demonstrated with iodine number using ASTM D4607 standard. The bamboo biochar produced by the community in Rayong province had an iodine number of 202.84 (71.99). When compared to the commercial activated carbon analyzed by the same method, which had an iodine number of 1121.90 (4.96), it cannot be classified as activated carbon. For the chemical activation process, zinc sulphate was first used instead of commonly used zinc chloride. The carbonization was carried out at 500C, under anaerobic condition. The modified biochar had an iodine number of 507.75 (±5.71), significantly higher than the biochar before activation, demonstrating its potential as an activated carbon.

Efficient Restaurant Queue Management through Real-Time Reservation System

2025-03-04T16:51:49+07:00

In contemporary society, managing restaurant queues presents a prevalent challenge. This study aims to create an application that optimizes the reservation process, minimizes wait times, and improves eating efficiency through the use of information and communication technology. The application was created utilizing Firebase as the database backend for a Flutter application. Firebase is a scalable and reliable NoSQL database solution that interacts effortlessly with Flutter. This configuration guarantees user-friendliness and seamless interaction between the database and the Flutter application. Furthermore, Firebase provides real-time data synchronization, rendering it especially advantageous for applications necessitating immediate updates, such as restaurant queue management systems. The researchers assessed the application with actual users, demonstrating substantial decreases in wait times and enhanced customer satisfaction. Research findings demonstrate that the adoption of this method leads to an 85% decrease in waiting times, a 20% enhancement in revenues, and a 90% improvement in customer convenience. The reservation system effectively enhances client happiness and restaurant productivity with a user-friendly interface, efficient queue management, and analytical statistics.

Legal Challenges of the "Grey Area" in Chinese investment in Thailand

2025-03-04T16:54:20+07:00

This paper investigates the legal challenges associated with the "grey area" in Chinese investment in Thailand, which pertains to the amalgamation of legitimate and illegitimate economic practices. Data gathering and qualitative analysis indicate that such activities establish various detrimental outcomes, including Economic Distortion: Grey investments can disrupt the local economy by fostering inequitable competition for genuine enterprises. This may result in market inefficiencies and impede the development of local businesses. Regulatory Evasion: grey investments frequently entail the avoidance of local laws and regulations, including limits on foreign ownership. This erodes the rule of law and may result in diminished trust in the regulatory framework. Tax Evasion: illicit enterprises may perpetrate tax evasion, robbing the government of essential revenue. This may affect public services and infrastructure development. Social and Environmental Impact: Grey investments may fail to comply with environmental and social standards, resulting in detrimental effects on local communities and ecosystems. The existence of grey investments may tarnish Thailand's reputation as a secure and transparent investment locale, dissuading bona fide international investors. Therefore, to solve the problem, addressing the ambiguities in Chinese investment in Thailand necessitates a synthesis of legal, regulatory, and collaborative strategies plus enhancing legal aspects. Regulatory Structures: strengthen current laws and regulations to address ambiguities more effectively. This entails more rigorous enforcement of the Foreign Business Act (FBA) and other pertinent legislation to deter unlawful activity. Augmented Investors must perform comprehensive due diligence to verify adherence to local laws and regulations. This entails confirming the legal status of prospective partners and comprehending land ownership legislation. Clarity and Responsibility: foster transparency in business operations and guarantee that all transactions are executed lawfully. This can foster trust and minimize the likelihood of illicit activity.

Marketing Mix, Purchasing Behavior, and Word-of-Mouth for Thai Street Food Vendors Located in Bangkok Among Foreign Tourists

2025-03-04T16:57:53+07:00

Street food is a significant cultural and economic component of Bangkok’s tourism sector, and understanding these factors is critical for vendors aiming to enhance their competitiveness and appeal to international visitors. The objectives of this research were to study the influence of the marketing mix (comprising product, price, place, and promotion), and purchasing behavior (comprising food safety and hygiene, cultural experience, and vendor interaction) on word-of-mouth (WOM) for street food vendors located in Bangkok among foreign tourists. A quantitative research design was employed, collecting data from 300 foreign tourists who visited popular street food locations in Bangkok. The data were analyzed using multiple regression analysis to examine the relationships between the marketing mix, purchasing behavior, and WOM. The results reveal that all components of the marketing mix significantly influence WOM which Product quality emerged as the most significant factors, followed by Price, Place and Promotion. Moreover, purchasing behavior in term of Cultural Experience was found to be the most key driver of WOM, followed by Food Safety and Hygiene, and Vendor Interaction. These findings highlight the critical role of the marketing mix and purchasing behavior in shaping foreign tourists’ WOM. Recommendations are provided to guide vendors in optimizing the marketing mix to increase the effectiveness of WOM, and operational strategies to capitalize on the preferences and enhance purchase behaviors to drive positive WOM.

Four Star Pet Friendly Hotels

2025-03-04T17:04:37+07:00

This project aligns with national tourism policies by targeting the market segment of pet owners and travelers who bring their pets with them on trips. In response to the growing trend of traveling with pets, it proposes architecture that caters to both human and pet needs. The focus is on how they think, what makes them comfortable and the needs, the necessity of each space to be functional in a short brief manner as well for all end users. Spaces will be clearly delineated for humans and pets with the use of integral natural, non-toxic, durable pet-friendly materials while still promoting sustainable and eco-friendly practices. These materials also prevent harming pets and keep the environment from degradation due to the project. Aside from the functional layout, it incorporates green spaces and include pet-friendly amenities like pet secure outdoor play areas and tranquil zones for owners to unwind in. The landscaping will reinforce a verdant connection to nature and architecture, and nurture a sense of tranquillity among people, plants, and animals; The buildings will be thoughtfully arranged to capitalize on the views, which will calm the mind and promote relaxation. The design will also feature natural ventilation systems to promote healthy shared environments for all – both people and pets alike while contributing to energy efficiency and sustainability. It is a project for the opportunity of inclusive, sustainable tourism experience —partly reflecting the national agenda while improving the quality of life of pet owners and their pets.

Study on the Behavior and Satisfaction of Students in the College of Hospitality Industry Management Toward Social Media for Tourism and Services

2025-03-04T17:08:14+07:00

This study focused on the behavior and satisfaction of students at the College of Hospitality and Tourism Management in using social media for tourism and services. A survey of 220 students revealed that most were female, aged 18-25, third-year tourism students, with a monthly income below 5,000 THB.
TikTok was the top choice for selecting travel destinations. Students accessed social media 3-4 times per month, mainly for entertainment, relaxation, and information on natural destinations. They preferred video content and often relied on user reviews, spending about 1 hour per session. High satisfaction was reported with the speed, convenience, variety, and reliability of tourism information on social media. Influencers played a significant role in travel planning. TikTok was the favorite for tourism content, while YouTube was the top choice for following travel influencers.
Social media plays a crucial role in students' tourism choices, highlighting the need for targeted marketing strategies in the tourism industry to cater to their preferences.

Sustainable development guidelines for eco-diving tourism at Koh Phayam in Ranong Province.

2025-03-04T17:11:37+07:00

This research article is titled “Sustainable Development Guidelines for Eco-Friendly Diving Tourism at Koh Phayam in Ranong Province.” This study employed accidental sampling, a form of non-probability sampling, employed mixed methods research design. By conducting quantitative research and using questionnaires. The respondents used in this study were community residents a total of 265 persons and Tourists visiting Koh Phayam in Ranong Province, Thailand a total of 385 persons, conducting qualitative research and using in-depth interviews with structured questionnaires in the Public Government and Private sector. all total 15 persons. The research results are summarized as follows:
The Sustainable Development Guidelines for Eco-Friendly Diving Tourism at Koh Phayam in Ranong Province, a multifaceted approach is essential. Key strategies include managing visitor numbers to protect coral reefs, promoting community involvement by creating job opportunities and environmental training for locals and setting eco-friendly guidelines for diving activities, such as using reef-safe products. Raising awareness among tourists is equally crucial, with educational materials provided before dives to encourage responsible behavior. Additionally, regular monitoring of environmental conditions, along with partnerships with academic institutions, will help evaluate and adapt these strategies over time, ensuring that eco-diving tourism benefits both the local community and the marine ecosystem.
Moreover, the current research helps concerned authorities of Ranong to learn how they can utilize and earn more profit from eco-friendly and sustainable diving tourism and make their natural areas recipients of the well-being of their people.

Factors affecting Thai People’s Purchases of POPMART Products in Thailand.

2025-03-04T17:25:44+07:00

This research paper aims to study the factors affecting the purchasing decisions of Thai consumers regarding POPMART products. Using a quantitative approach, this study utilized an online questionnaire targeting Thai consumers aged 18-40 in Bangkok, with a sample of 40 respondents. The data were analyzed using descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics, including t-tests and chi-square tests. The model results demonstrate that factors such as attitude towards act or behavior, perceived value, word-of-mouth (WOM & eWOM), and uncertainty significantly affect purchasing decisions. The statistical model for consumer purchase intention is as follows: purchase intention = 1.345 + (0.178 * attitude) + (0.234 * perceived value) + (0.165 * WOM & eWOM) - (0.120 * uncertainty), which explains 68.2% of the variance in purchasing decisions, with a standard error of ±0.398. The findings provide actionable insights for POPMART’s marketing strategies in Thailand, emphasizing the importance of cultivating a positive brand attitude, enhancing perceived value, and minimizing purchase uncertainty to build customer loyalty.

Local Food Cultures Leading to Gastronomy Tourism in Udon Thani Province

2025-03-04T17:28:36+07:00

This article is about gastronomy tourism in Udon Thani Province aimed 1) to present the concept of gastronomy in Thailand and Udon Thani Province, and 2) to propose guidelines to promote gastronomy tourism in Udon Thani Province. It was found that the local food identity of Udon Thani Province which local food is a part of the soft power in promoting tourism to the government. When traveling, tourists have to try the local food at the destination. Udon Thani Province is famous for its religious belief tourism (Mutelu) which travels to worship sacred things in the province. Gastronomy tourism is an alternative tourism in Udon Thani Province besides spiritual belief. It is considered a tourist attraction with many ethnicities. Local food originates from different ethnic groups and is mixed and prepared as local food in Udon Thani. There are many types of tastes in Udon Thani people's food, factors affecting food tourism in Udon Thani Province include the location of local restaurants, food quality, personal factors, factors in packaging and food containers, factors in tourist services, and also awareness, preservation, responsibility for the environment society, culture and tourism experience as well. The guidelines for promoting food tourism in Udon Thani Province consist of 4 aspects: local food identity, activities, and social media and network partners This will serve as a guideline for relevant agencies to promote gastronomy tourism marketing in Udon Thani Province. To stimulate the gastronomy tourism economy align with other forms of tourism to be effective.

Classifying Job Interview Questions Based on Multifunctional Purposes

2025-03-04T17:31:03+07:00

This study investigates the purposes of job interviews and examines how interview questions align with these objectives, with a particular focus on their multifunctional nature. A total of 346 commonly asked job interview questions were analyzed and categorized into six primary purposes identified through a comprehensive literature review: evaluating skills and abilities, assessing fit with the company, clarifying job expectations, building relationships, observing behavioral responses, and facilitating decision-making and compliance. The results reveal that the majority of questions (95.09%) focus on evaluating skills and abilities, with a notable emphasis on interpersonal skills (24.57%) and problem-solving (23.41%). Questions addressing motivation, cultural fit, and adaptability further highlight the strategic use of interviews to assess long-term compatibility and alignment with organizational goals. A key finding is the multifunctionality of many interview questions, where a single question serves multiple purposes, with some addressing up to four purposes simultaneously. This study contributes to a deeper understanding of the role of interview questions in fulfilling diverse recruitment objectives and underscores the importance of a balanced approach that evaluates technical competencies, cultural alignment, and ethical considerations.

Exploring Character Design Strategies for Enhancing Cultural Identity and Tourism Appeal in Pattaya City

2025-03-04T17:33:09+07:00

The "Pattaya Waves" character design serves as a crucial tool for enhancing Pattaya’s
economic growth by strengthening its brand identity and appeal in the global tourism market. By embodying the city’s unique heritage and vibrant atmosphere, the characters “Rompad” (Lom Pat) and “Roma” (Uncle Dolphin) offer a fresh representation that resonates across generations.This character-driven approach positions Pattaya as a distinctive destination, encouraging tourists to engage with the city on a more personal level.
Research involving 100 participants—experts, students, designers, and tourists—demonstrates high satisfaction with the design’s effectiveness in communicating Pattaya’s image. By attracting increased interest, this initiative has the potential to drive higher tourism rates, thereby generating significant revenue for local businesses and services. The character design not only enriches Pattaya’s cultural narrative but also strategically impacts its financial landscape, underscoring the importance of innovative visual branding in fostering long-term economic benefits for the city.

Studying the process of organizational planning using AI systems (such as ChatGPT) as a tool to design and develop monitoring reports and evaluate operational outcomes.

2025-03-04T17:39:02+07:00

The study on the development of planning processes using AI systems, such as ChatGPT, aims to assist in creating progress reports and evaluating operational performance. The objective is to enhance the organizational planning process by leveraging AI to effectively design progress reports and performance evaluations. This research focuses on establishing clear objectives for planning and reporting operational results, which include monitoring project or activity progress within the organization. This process involves identifying and collecting relevant data sets, such as current operational data, employee performance data, and other critical information, to enable accurate evaluation. AI systems like ChatGPT will play a crucial role in processing and analyzing large volumes of data to generate preliminary reports that offer valuable insights. The next phase—improvement and processing—entails refining these reports to align with the organization’s needs, ensuring they meet the requirements of stakeholders. Additionally, this stage involves establishing appropriate operational pathways that help achieve the organization’s long-term goals, ensuring that planning and performance evaluation align with these objectives. The evaluation and improvement phase will further assess and refine processes based on feedback, enhancing operational efficiency and report quality for future use.
Through these structured steps, the organization can harness AI systems like ChatGPT to develop effective planning processes and performance reporting. The target population for this study consists of staff members involved in organizational planning, specifically those in general administrative roles at the Language Institute, Suan Sunandha Rajabhat University, with one participant in focus. Data will be collected through a questionnaire designed to assess the understanding and use of AI technology, with results analyzed using data visualization tools to gain insights into AI’s role in the planning and reporting process.

The study found that : the use of ChatGPT significantly enhances the efficiency of planning by providing quick and accurate recommendations regarding resource management, goal setting, and strategy development. This helps reduce the time spent on data collection and analysis. Furthermore, working with ChatGPT reduces the time needed to prepare data and develop outcomes by utilizing AI to quickly analyze data, generate summaries, and provide suggestions. It also improves the accuracy of planning by processing large amounts of data, predicting trends, and detecting potential anomalies.

The Pre-Harvest Flushing Effect on The Phytochemical Composition and Antioxidant Activity of Cannabis sativa Fluorescence, Leaves and Twigs

2025-03-04T17:44:19+07:00

Cannabis (Cannabis sativa L.) contains many important bioactive compounds such as terpenes and cannabinoids (THC and CBD). These compounds were used in medical benefits and recreational uses. During the cultivation process, proper care throughout the growth cycle is crucial. One key step is nutrient flushing before harvest which involves rinsing nutrients from the plant's growing medium by watering with plain water. This process was typically done 2-3 weeks before harvesting. Therefore, this research aims to investigate the chemical composition using GCMS techniques. Also, total phenolic, flavonoid, tannin, chlorophyll and carotenoid contents were determined. The antioxidant activity of the fluorescence, leaves, and twigs from flushed and unflushed before harvest were analyzed. The results showed that the flushing process affected to chemical composition which are cannabinoids and triterpenes in twigs and didn’t affect to fluorescence and twigs. Moreover, this process increased total phenolics, flavonoids and tannin in fluorescence. Also increased total flavonoids, tannin and chlorophyll in twigs and increased total carotenoid in leaves. For antioxidant activity, the IC50 of fluorescence, leaves and twigs were increased by DPPH assay and FRAP value of fluorescence and twig were increased. Therefore, it can be concluded that the flushing before harvest affects the chemical composition and antioxidant activity, which may be applied to the cultivation of other plants.

Assessment of the Effectiveness of the Innovative Natural Product: Stress Relief Pillow for Stress Reduction and Muscle Relaxation

2025-03-04T17:53:07+07:00

The Stress Relief Pillow is an innovation developed from natural materials, specifically coconut shells, which are designed to form small massage balls. These balls mimic manual massage techniques traditionally used in Thai Traditional Medicine, focusing on the neck and head muscles. This pilot study aimed to evaluate the effectiveness of the Stress Relief Pillow in reducing stress and improving muscle relaxation. The study included 10 volunteers aged over 18 years, who used the pillow for 10 minutes daily over a period of five days. Outcome measurements were assessed using the Stress Score Assessment (SSA), Cervical Range of Motion (CROM), and Heart Rate Variability (HRV). The results of repeated measures ANOVA (p < 0.05) demonstrated statistically significant improvements across four time points: baseline, immediately after use, after day 1, and after day 5 of pillow use. For instance, CROM showed an increasing trend with the SDNN values as follows: ????̅ (SD) = 20.66 (10.48), 21.99 (9.74), 24.69 (12.32), and 26.00 (10.52), respectively. Furthermore, HRV analysis revealed an improvement in parasympathetic nervous system function, which is associated with reduced tension, decreased neck muscle discomfort, and lower stress levels among participants.

Application of QC Story to Solve Problem in the Process of the Lumber Production

2025-03-04T17:57:30+07:00

This participatory action research applied the QC Story technique to solve problems in lumber production at Sutraland Company Ltd. A factory manager and foremen were involved in introductory interviews and observations. The analysis revealed that cracked lumber in the final production stage significantly impacted productivity. Data regarding defects and errors was collected over three months. The root cause was then analyzed using Why-Why analysis and brainstorming. Three main causes were found: (1) the lack of a work instruction manual for the wood drying process, (2) the lack of standards for wood grading and defect identification, and (3) inadequate training for employees. A solution plan was established using the 5W1H technique, which included creating work instructions for the wood drying process and specifying procedures, responsibilities, and performance standards for all eight process steps. Two work standards were proposed for defect identification and wood grading. Employees were trained, and the documentation was made available at the workplace. After implementing the plan, data showed that the number of cracked lumber decreased from an average of 11 pieces per month to 3 pieces per month, a reduction of 72.72%

The Use of the TikTok Application to Develop English Language Skills in Undergraduate Students and Educational Directions

2025-03-04T18:01:37+07:00

This research focuses on the integration of TikTok as a tool to improve English language proficiency among undergraduate students and educational personnel. The study aims to assess the effectiveness of this approach in achieving the objectives outlined in the Language Institute’s annual operational plan for the fiscal year 2024.
The population for this study consisted of 217 undergraduate students. Data collection involved quantitative analysis using Microsoft Excel and qualitative analysis through content analysis. The research findings revealed that
The study found that:
1.The majority of the students were female, and they demonstrated a positive perception of using the TikTok application to enhance English language skills among undergraduate students and educational personnel.
2.The effectiveness of English proficiency assessments aligned with the CEFR standards was evident.

Exploring Tourist Behavior and Satisfaction at Restaurants and Beverage Outlets in Banthat Thong Area

2025-03-04T18:06:15+07:00

This research aims to study the behavior and satisfaction of tourists using restaurant and beverage services in the Bantadthong area. The study investigates various aspects such as service usage behavior, travel habits, preferred types of restaurants and beverages, and factors influencing the choice to use services in this area. It also compares satisfaction levels in terms of product, price, promotion, personnel, process, distribution channels, and amenities.
The sample group consisted of 400 respondents, calculated using the Taro Yamane formula with a 0.05 confidence level and less than 5% margin of error. Data was collected using Google Forms for analysis.
The findings revealed that most tourists were female, aged 15-24, with a bachelor's degree, and had an income range of 10,001-20,000 THB. The main reasons for choosing to visit Bantadthong were the variety of restaurants and socializing with friends. Tourists typically traveled by public transport or privately, preferred cafes and bakeries offering beverages, and spent 3-4 hours in the restaurant, usually between 5:01 PM and 8:00 PM. Information about restaurants was mainly sourced from TikTok, and promotions significantly influenced decision-making. The average spending per visit was between 301-500 THB.
In terms of satisfaction, tourists were particularly pleased with the restaurant's reputation, effective social media advertising, staff problem-solving skills, and convenient payment methods. The restaurant decor was attractive, and the food menu was visually appealing. The most popular restaurant among tourists was "Nu Nao Milk."
These findings provide valuable insights for developing marketing strategies that effectively meet tourist demands and enhance business operations in the Bantadthong area.

Factors Affecting the Quality of Life of The Elderly in Ratchathewi District, Bangkok

2025-03-04T18:08:40+07:00

This article aims to (1) examine elderly people's opinions on welfare, (2) assess their quality of life, (3) compare differences in quality of life based on personal factors, and (4) explore factors influencing their quality of life in the Ratchathewi District of Bangkok. This quantitative study used a questionnaire for data collection and applied statistical methods including frequency, percentage, mean, standard deviation, Independent t-test, Independent sample F-test, and Multiple Regression Analysis. The findings reveal that: (1) Government-provided elderly welfare is generally moderate, with social welfare ranked highest, followed by economic welfare, life security, and education. (2) The overall quality of life of the elderly is high, with psychological well-being ranked highest, followed by physical health, environmental conditions, and social relationships. (3) Elderly individuals with differences in gender, marital status, education, occupation, and income showed varying quality of life, but age did not impact it. (4) Elderly welfare significantly influences the quality of life of elderly people in Ratchathewi, with social factors having the greatest impact (β = .522), followed by economic factors (β = .188) and life security (β = .160). The model explains 53.60% of the variance in quality of life (Adjusted R² = .536).

Problems in Thailand’s smallholder supply chains

2025-03-04T18:12:06+07:00

This report examines the supply chain challenges faced by smallholder farmers in Thailand. Using a combination of questionnaires, a comprehensive literature review, and data analysis, the report investigates key factors affecting smallholder agricultural supply chains. These factors include the impact of smallholder commodity prices on access to broader agricultural commodity markets, limited access to financial services, delays in agricultural technology adoption, and seasonal variations that affect crop yields. The findings indicate that smallholders are particularly vulnerable to crop price volatility caused by technological delays and seasonal variations, creating significant risks at the supply chain level. In addition, restrictions on financial services exacerbate these issues, limiting smallholders’ ability to invest in technological advances or stabilize operations during the off-season. The report concludes with recommendations for improving technical support, broadening smallholder financing channels, and price stability in smallholder markets to enhance the quality of Thailand’s smallholder supply chains.

Success Factors in Leadership for Generation Alpha

2025-03-04T18:14:08+07:00

The emergence of Generation Alpha, born between 2010 and 2025, necessitates a paradigm shift in leadership strategies to meet the demands of this highly digital, socially aware, and individualistic generation. The objective of this study was to explore critical success factors in leadership tailored to Generation Alpha's unique characteristics. Key factors include adaptability to rapid technological advancements, emotional intelligence to connect with diverse and emotionally intuitive individuals, and a commitment to foster innovation and creativity. Leaders must prioritize personalized mentorship and provide platforms for continuous learning, aligning with Generation Alpha's preference for dynamic and flexible growth opportunities. Ethical leadership, encompassing transparency, sustainability, and inclusivity, is crucial to inspire trust and long-term commitment from this socially conscious cohort. Additionally, leveraging digital tools to enhance collaboration and communication within virtual and physical spaces becomes essential. The research underscores the importance of cultivating a growth-oriented mindset and fostering resilience to navigate the complexities of a volatile, interconnected world. By focusing on these success factors, leaders can effectively engage, inspire, and empower Generation Alpha, ensuring their active participation in driving future organizational and societal progress. This framework offers actionable insights for educational institutions, businesses, and policymakers to prepare for a thriving intergenerational leadership landscape.

Goods distribution in city logistics network: impact of online shopping

2025-03-04T18:15:51+07:00

The rise of e-commerce has transformed traditional goods distribution systems, particularly in urban areas. This paper explores the impact of online shopping on city logistics networks, with a focus on how it influences transportation, delivery efficiency, and the environmental footprint of urban freight systems. Online shopping has led to increased demand for last-mile delivery services, resulting in changes to distribution routes, urban infrastructure, and delivery times. The study examines key factors such as traffic congestion, delivery methods, and the growing reliance on technology to streamline operations. Additionally, the research investigates the challenges and opportunities that arise from the surge in e-commerce, including the integration of sustainable practices to mitigate the environmental impact of logistics operations in urban settings. Findings suggest that while online shopping offers significant convenience and growth potential, it also places considerable pressure on city logistics systems, highlighting the need for adaptive policies, technological innovations, and collaborative strategies between stakeholders. The paper concludes by offering recommendations for optimizing goods distribution networks in cities to accommodate the ongoing shift towards e-commerce while ensuring efficiency and sustainability.