Attitudes and Behavior in Watching Thai Animation of Thai People

Abstract

The purpose of this study aimed to examine the attitudes and behaviors of Thai people in watching animated films, as well as to study the relationship between their attitudes and behaviors in watching Thai animated films of Thai people. The research was conducted using a quantitative approach with an exploratory research methodology. A questionnaire was utilized as the primary tool for data collection, targeting a total of 200 participants aged 18-35 years residing in the Bangkok area. The sample was randomly selected from four districts, with 50 respondents from each district, and the collected data was analyzed accordingly.
The results showed that majority of respondents had watched movies, accounting for 98.0 percent. The Thai animated film "Khan Kluay" was the most favorite of the sample, accounting for 27.3 percent, with the majority of the viewing channels being streaming channels, accounting for 30.4 percent. Participants rated Thai animated film as the most impactful and worthy of development and promotion, with an average of 4.37.
The hypothesis testing results indicated that differences in personal factors, such as gender and age, resulted in statistically significant differences in attitudes towards Thai animated films at 0.05