Vocabulary Patterns in Core Values of Digital Marketing Companies

Abstract

This research examines vocabulary patterns in the core values and naming conventions of digital marketing companies. It classifies the English vocabulary used in core values and analyzes the compound nouns in company names, providing insights into linguistic trends in the industry. The study found a high frequency of nouns, verbs, and adjectives in the core values of digital marketing companies. Among 2,824 observed words, nouns were the most frequent (1,476 occurrences, 52.27%), followed by verbs (905 occurrences, 32.05%) and adjectives (443 occurrences, 15.69%). The top 20 most frequently used words included "clients" (64), "work" (57), and "teams" (51), with other common terms such as "value," "result," "business," and "goal," emphasizing collaboration, customer focus, and performance-driven strategies.
The analysis of company names identified five patterns of compound nouns. Group 1 starts with a noun (e.g., "Power Digital"). Group 2 begins with verbs (e.g., "Ignite Visibility"). Group 3 features adjectives preceding nouns (e.g.,"Disruptive Advertising"). Group 4 includes names starting with numbers or particles (e.g.,"1UP Digital Marketing"). Group 5 comprises abbreviations, acronyms, and affixes (e.g., "Elevat-o-n" and "SEM").
These findings demonstrate how linguistic choices in core values and names reflect digital marketing’s emphasis on innovation, teamwork, and customer engagement, providing useful insights for branding and communication strategies.