Motivation and Experiential Marketing Towards Affecting Thai Tourist’s Revisit in Ranong Province.

Abstract

This research article is titled “Motivation and Experiential Marketing Towards Affecting Thai Tourist’s Revisit in Ranong Province.” This study employed accidental sampling, a form of non-probability sampling, employed mixed methods research design conducting qualitative research and using in-depth interviews with structured questionnaires in the Public Government and Private sector conducting qualitative research and using in-depth interviews with structured questionnaires in public and private, conducting quantitative research and questionnaires. The respondents used in this study were Tourist Visiting Ranong Province, Thailand a total of 400 persons. The research results are summarized as follows:
The study reveals that tourist motivation has both direct and indirect effects on experiential marketing, which in turn Affects tourist's intention to revisit Ranong Province. Key motivations for Tourist’s Visiting Ranong include interest in natural attractions, the desire to escape daily routines, and the opportunity to experience local culture. These motivations lead tourists to seek unique and memorable experiences.
The findings indicate that experiential marketing focused on creating positive impressions through activities such as hot spring bathing, nature hikes, and local food tasting enhances tourist satisfaction and fosters a sense of connection to the province. Consequently, tourists who experience activities that align with their motivations are more likely to return and recommend Ranong to others.