The Study of the Relationship Between the Environment of Coffee-Growing Areas and Agrotourism Experiences.

Abstract

The research on studying the relationship between coffee-growing environments and agritourism experiences aims to examine the connection between factors such as climate, altitude, topography, and coffee cultivation methods in coffee-growing areas, and the experiences of visitors engaging in agritourism. The goal is to understand the factors that influence tourism experiences and to identify ways to develop these areas to better suit agritourism. This study focuses on collecting qualitative data using a case study of coffee-growing areas in northern Thailand. The findings will provide guidance on improving coffee-growing environments to support agritourism and enhance the economic value for local communities.